Yamaha Buys Steinberg

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The Yamaha company is actively involved in trying to privatize, develop and commercialize our last public wildlands in the lower 48. I and many (a couple folk over at HC, etc)others hope for a Yamaha boycott until this issue is resolved.

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headquest wrote:Doesn't Yamaha already "own" Korg?
... YES ...
headquest wrote:... I fear that the big "losers" here could very well be Roland/Cakewalk. ... Where does all this leave Ableton, Propellerheads, etc?
... Cakewalk and Roland have thrived with XG's existance.(not in spite of it, or because of it)
The GM2 standard is quite inconsequential to their (or any ones) success/longevity. Except that it's resolve would get things stabilized. But in the end, those who adopt it, will. Those who do not, won't. Pretty basic.

Opt, and mLAN are far more significant to pro/semi-pro market.

Ableton, and Props, and dozens of others will pursue their market "share" and since ASIO, and VST, and EASI, and DirectX etc., etc., are common readily available protocals that are not going away, they will do what they were doing before this acquisition.
Last edited by der_gary on Tue Dec 21, 2004 11:40 am, edited 1 time in total.

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i'm pretty happy becuase i suspect this is about making mlan a standard - it sounds in principle like agreat thing - all midi and datda controlled and run back from a daw in duplex - a fully interated studio with ony one wire connecting them

why does this benefit yamaha - well obviously there kit will work perfectly - so whats going to be your first choice soundcard ? and for steiny they will presumeably be seen as the market leader in that tech

The worry is steiny get sidelined into a niche yamaha product which they don't heavily support - a bit like logic at apple really

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mao wrote: They always promise improvements... but what you see is only cutting on costs and employees to have "efficiency".
Probably the realistic grim reality.I doubt we'll see much in the way of any mergering of technologies here,but more of a hands off distribution investment deal only.I mean,where's the Roland hardware for Sonar? Where's the Sony plugins for Vegas? I don't see any contributions from Avid in Pro Tools except compatibility and OMF which costs PT users a bunch.OPT deveopment would be nice though,but MLan is already outdated bandwidth-wise.Anyway,I see this more as a buisness merger with maybe some hardware integration if any.

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Think of this - Yamaha will now own the VST licensing power.

What we have here is the microsoft of synths, folks.

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Montana wrote:Think of this - Yamaha will now own the VST licensing power. What we have here is the microsoft of synths, folks.
Well, some nice emotive rhetoric there, but not much meat on that bone. The VST genie is a little too far out of the bottle for this to amount to anything as sinister as you suggest.

Personally, trying to see some good coming out of this. I'm fervently hoping SX4 ships with an FS1R plug-in :)

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suthnear wrote: Personally, trying to see some good coming out of this. I'm fervently hoping SX4 ships with an FS1R plug-in :)
And even if they're not all that brilliant, a few of Yamaha's FX devices as plugins could do good as well. But then, almost any freeware effect would do as well, especially considering the piss poor quality of most of SX's build-in plugins.
There are 3 kinds of people:
Those who can do maths and those who can't.

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Sascha Franck wrote: You don't know Wersi? Man - you must live in another century!
Manufacture of finest electronic instruments ever since I can think of any.

Makers of beautiful products such as the "Verona":
http://www.wersi.net/Verona_Weiss.jpg

Dude, if THAT doesn't seriously feed your G.A.S. I dunno what's wrong with you!
Being a Hammond player, I drooled over the looks of that console [for my church, where it would look FABULOUS - not for me, I prefer the B-3/C-3 aesthetics].

Last I knew, though, Wersi was a poor competitor to Hammond-Suzuki, Korg, Roland, NI and Clavia in the B-3 emulation world, at least with respect to sound quality.

Doug
Last edited by dougsyo on Tue Dec 21, 2004 12:42 pm, edited 1 time in total.
Logic is a pretty flower that smells bad - Spock, in "I, Mudd"

For a good time click http://www.belindabedekovic.com/video_fl_en.htm

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I mean,where's the Roland hardware for Sonar?
That sort of thing takes considerable time to develop - the Mackie/Tracktion thing was atypical in terms of speed, and on a technical level the integration there is fairly straightforward. Give Roland and Cake another year - or at least another NAMM - before you pass judgement.

There's already at least one Roland/Cakewalk SW/HW tie-in - the SP-606 groovebox with P606 (a cousin of Project 5). Then there's the Edirol softsynths that ship with every SONAR, and the Cakewalk reverb plug-in that's been ported to the VS recorders. AFAIK Roland don't make a Mackie Control or 01x-style product yet, but if/when they do, you can bet which DAW will have first and best support and integration.
This account is dormant, I am no longer employed by FXpansion / ROLI.

Find me on LinkedIn or elsewhere if you need to get in touch.

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So are Steinberg going to start making motorbikes?

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kritikon wrote:So are Steinberg going to start making motorbikes?
:o I hope they're well insured in that case :hihi:

Seriously, I believe the only way is up for Steiny now they've got the clout of a serious musical instrument company behind them. :D
Music with dinner is an insult both to the cook and the violinist.

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der_gary wrote:
headquest wrote:Doesn't Yamaha already "own" Korg?
... YES ...
NO!

Yamaha had a partial stake in Korg during the end of the 80s which resulted in the Yamaha SY22/TG33 synths designed by the same team as did the Korg Wavestation (ex Sequential personell). Korg is today not owned by Yamaha.

Regarding the Steinberg takeover by Yamaha. Yamaha is a huge company (making everything from boats, engines, motorcycles, music intrument (the real kind and electronic), bathroom sinks, etc, etc), Steinberg isn't more than a rounding error in their bookkeeping, i.e. a very small investment for a huge conglomerat.

The knowledge of DAW design is the strength of Steinberg, something much cheaper to buy than to create from scratch.

I hope this will lead to at least that Steinberg will have enough money to invest in better support and a working forum!

There might be a DSP Factory 2 in the works too, to take up the fight with TC and UAD?

:wink:

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They would crash a lot...

Seriously- I use the mLAN 01x with cubase and the potential is hudge. Mlan is a little processor heavy and isn't the lowest latency around, but the concept is great and if they get the multi PC networking over Mlan right then I think the format will be great for the future.

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Angus_FX wrote:Give Roland and Cake another year - or at least another NAMM - before you pass judgement.
That might be true but the cool thing about the Yamaha purchase of Steinberg is that they already have tangible proof of seamless integration in a way that makes a real difference.
Which Yamaha products will be supported as Total Recall?

At the beginning of the Total Recall solution products like DM2000v2, 02R96v2,DM1000v2, 01V96v2, 01X, Motif ES and SPX2000 are supported. Several products will follow.
http://www.studioconnections.org/product/index.htm
Houston Haynes

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