Yamaha Buys Steinberg

[auxbuss]

They are now the 'Berg. Resistance is futile.

Meffy

Steinaha surely.

I think it's Yamaberg - tastes great with mustard and a warm pickle.

Hang about.

"yama" = mountain in Japanese
"berg" = mountain in German

Yer ont'sumat.

[Sascha Franck]

"yama" = mountain in Japanese
"berg" = mountain in German

Oho!

[stag]

I sold my DSPF last month and bougth a VSL 2020.

bettwen Cakewalk,Logic and Steinberg , i get a lot more support from Steinberg´s sequencers.

I was hoping for this day to come.
I wonder if SX is going to be bundled with DSPF2...Well ,maybe not but at least the LE version.

i think Yamaha is quite aware that what has made VST huge was it being a open code ,so i wouldn´t worry about that,
I only wish they bougth Native Instruments too and try to bring the best teams on the planet to work close together.

[jerrythek]

Wrong. Old Internet "myth"...

There was a time that Yamaha "invested" in Korg but it was never "ownership" and Korg re-bought the shares many years ago.

We are our own company!



Regards,

Jerry Kovarsky
Keyboard and Recording Product Manager, KORG USA

Doesn't Yamaha already "own" Korg?

... YES ...

[jerrythek]

Nope - never did.

We were already far along developing our physical models when Stanford sold the patents. We had to license the rights to the technology from them but the work was all our own development, and the Sondius group has always actively sought to license the technology to generate revenue. So it had nothing to do with our previous history with Yamaha per se.

Regards,

Jerry

Doesn't Yamaha still own Korg? I thought that it was this relationship that allowed Korg to use digital waveguide algorithms in the Prophecy and Z1 (patented by Stanford or Yamaha and developed together).

[Har]

What we have here is the microsoft of synths, folks.

The funny thing is, back in the 80's Yamaha kinda WAS a little bit like Microsoft back then, in the way they would try to impose their own ideas of standards on the synth industry by way of the massive popularity of the DX7 at the time (which didn't always work, though: like the way the DX7's MIDI sockets were installed upside-down compared the everyone else's and nobody else went for that style... ).

Mind you, all that didn't stop me from buying a DX7 myself at the time and loving it to death... ...and things may well have changed with them over time into a more positive stance.

It'll be interesting to see what happens with all this, one way or the other.

[kritikon]

Aw, shit...if Yamaha are going to make Cubase all upside-down, what am I going to do? It took me years to learn how to use it, and I can't balance properly on my head in front of a screen on a wobbly chair with wheels on it. Will it work if I turn my screen upside-down?

[HanafiH]

Wrong. Old Internet "myth"...

There was a time that Yamaha "invested" in Korg but it was never "ownership" and Korg re-bought the shares many years ago.

We are our own company!



Regards,

Jerry Kovarsky
Keyboard and Recording Product Manager, KORG USA

Ah yes. That must be why Yamaha lists Korg Inc., along with Yamaha Motors, as a 'Company Accounted for Using the Equity Method' in the Yamaha network, in its 2004 annual fact book. Page 26. At

http://www.global.yamaha.com/ir/publica ... t2004e.pdf

[HanafiH]

Aw, shit...if Yamaha are going to make Cubase all upside-down, what am I going to do? It took me years to learn how to use it, and I can't balance properly on my head in front of a screen on a wobbly chair with wheels on it. Will it work if I turn my screen upside-down?

Nope, you just have to turn yer USB port upside down.

[Alan]

Pinnacle is dumping Steinberg

It appears that way.It seemed kind of odd that Pinnacle seemed quite delighted in their press release about the aquisition.

[Z]

I consider this a Very Good and exciting Thing [TM].

At first Korg acknowledged that software and software synthesis is an area which cannot be ignored even by the big hardware manufacturers (the Korg Legacy collection); Roland has somewhat explored the software area even if they are using the highly proprietary VariOS technology.

I think Yamaha's aquisition of Steinberg shows that Yamaha is focusing more stronger at the software market, remember Steinberg produces a lot of VSTi's as well as its sequencer line, and Steinberg invented VST.

I have often been jealous at the Logic people because of the great plugins Apple is shipping with Logic, now perhaps it'll go the other way, SX/SL4 is shipped with a bundle of tasty plugins making everyone's mouth water.

So FM synthesis and the top of the line analog synth (FM7 and CS-80V respectively) for Yamaha has already been softwared, but there's still a bunch of great Yamaha synths out there which I'm sure is an idea for a new VSTi, and especially since Yamaha makes excellent reverb units, we Cubase users can finally get the long sought after reverb?

SL4 with GX-1 VSTi and a SPX2000 VSTfx would kind of like.. totally rock, dude.

[kritikon]

Nope, you just have to turn yer USB port upside down.

But that's attached to my PC...if I turn that upside-down, my CDs will fall out of the 'puter.

[jerrythek]

Well, without going too much further into the issue they must list this as the still have a very small number of shares, which do not represent ANY controlling interest in our operations or decision-making.

There must be some reason why we are the only other company allowed to buy their keybeds, right?

Regards,

Jerry

Wrong. Old Internet "myth"...

There was a time that Yamaha "invested" in Korg but it was never "ownership" and Korg re-bought the shares many years ago.

We are our own company!



Regards,

Jerry Kovarsky
Keyboard and Recording Product Manager, KORG USA

Ah yes. That must be why Yamaha lists Korg Inc., along with Yamaha Motors, as a 'Company Accounted for Using the Equity Method' in the Yamaha network, in its 2004 annual fact book. Page 26. At

http://www.global.yamaha.com/ir/publica ... t2004e.pdf

[HanafiH]

There is so much fantasyland about the Yamaha purchase, particularly from the Cuboys. Desperation is a terrible thing.

Pinnacle bought Steinberg for roughly $24.5m and sold it two years later for $28.5m. Accounting for inflation that represents a real increase in value over the two years of Pinnacle ownership of roughly $1.8m. Given that Pinnacle themselves amortized the negative goodwill owning Steinberg caused them at $1m, that suggests that whatever Yamaha’s grand plan might be, they’ve probably paid about $800,000 over the market value of Steinberg to bring it about. As companies are usually valued at five times annual, the purchase price suggests that Steinberg’s worth five and half million a year. Which is entirely consistent with Pinnacle’s annual returns. So Yamaha are not getting a bargain, or splashing out a fortune, they’re buying a running company at market rates.

So why did Pinnacle sell? Well probably because they’ve divested most of the IP divergence they bought into in the early noughties to concentrate on their core business. Steinberg has not set the market on fire, it’s flat lined the last two years and will probably continue to do so. So why did Yamaha buy? Probably to keep the primary software early adopter of its hardware (which is worth $3 billion a year in music products alone) still adopting and provide a market driver to other vendors to jump on the band wagon as well.

Yamaha is a vastly massive industrial conglomerate. It has massive cash assets and could buy the entire daw market if it wanted, without impacting its share value. I know from first hand dealings with its UK developers that in early 2003 it had no substantial plans to enter audio software, primarily because the impact of piracy means nobody makes the kind of money out of it Yamaha likes to make.

The audio software market is absolutely inconsequential to the scale of Yamaha’s hardware business. It’s the hardware business Yamaha are looking after, and its suggested intention to keep Steinberg at arms length, as a separate brand, running as a separate entity, is the worst news possible. It’s not Pinnacle customer support that sucks, it’s Steinberg’s. It’s legendary rapacious butt buggering marketing is not Pinnacle’s its Steinberg’s, and there is absolutely no chance of Yamaha SX4 appearing any time soon, if the statements the two companies have made are honest.

It’s more of the same, as usual. Oh yes, and exactly where is the final bug fix to SX2? Up Santa’s jingle bells?

[Alfalfa]

edit