Relab Releases An EQ ...

[martinjuenke]

Just received their mail:

Something Big Is About To Drop In The World Of EQ...

We’ve been keeping a secret, and it's finally time to let you in on it.

After a multi-year, exclusive collaboration with a hardware engineering legend, we're about to unveil the only officially licensed plug-in version of one of the most acclaimed pieces of analog studio hardware ever.

And trust us, it’s been worth the wait!

Tomorrow, you'll finally get the chance to use the ultimate in mastering-grade EQs in your DAW.

Once You Unleash the Power Of This EQ...

You'll instantly realize this isn't just another plug-in.

It's a masterstroke in sound engineering, where every curve has been meticulously handcrafted to bring out the very essence of your mixes.

And although the market is currently flooded with EQ plug-ins, most tend to employ the same generic, "textbook" curves.

This new EQ plug-in breaks the mold.

Its mastermind creator did more than simply design and build an EQ; he painstakingly created its sonic fingerprint.

Based on a revolutionary EQ approach using asymmetrical curves, he spent over a thousand hours hand-tuning EACH setting to ensure EQ excellence.

And for the first time ever, you'll experience this legendary EQ right in your DAW, thanks to Relab’s advanced machine learning and robotics technology.

The inspired human touch of this original iconic hardware EQ has been faultlessly captured using over 2.9 million data points, to ensure absolute authenticity.

We've even added modern mid/side control per band, absent from the original unit, for extra tonal shaping and accuracy.

Exclusive Bonuses Await

Alongside this groundbreaking plug-in, we are offering a selection of carefully crafted factory and signature presets, access to our exclusive community of sound enthusiasts, and our unwavering, premium customer support.

This isn't just an EQ plug-in. It's an EQ revolution.

Whether you're a seasoned engineer or just starting out, this EQ was designed to redefine your mixes.

[gruberman]

lol

[Nug Wrangler]

[itanever]

I'll take "what is a Pultec eq" for 500.

[woodsdenis]

Massenberg

[zvenx]

Massenberg

This is my guess too.
rsp

[fcamp]

Maselec?

[jens]

lol

+1


I've heard their TC System 6000 emu will be out soon...

[jamcat]

Got this email too. Would rather have the QRS.

[kylie]

I was thinking Massenburg as well when they referred so much to this iconic engineer but I can't say whether the hardware could be possibly rumoured to have 90% of the hits coming from UK running through it at the time of introduction or not. So I guess we'll see tomorrow then. Yes there is a postscriptum to the announcement that can't be found in the original post by Martin...

[egbert101]

We need more EQs!!!! There is an EQ shortage!!!

[elxsound]

I’m guessing Massenburg too.

Nice little campaign. No photos, just text and ensuing intrigue.

So much stuff out there, but this could be interesting

[Rickskii]

Subscription?

[midi sentinel]

Based on a revolutionary EQ approach using asymmetrical curves, he spent over a thousand hours hand-tuning EACH setting to ensure EQ excellence.

So, he spent full 8 hours, every day, for at least 125 days, hand-tuning settings. That's some persistence, I gotta admit, he doesn't get bored easily.

And for the first time ever, you'll experience this legendary EQ right in your DAW, thanks to Relab’s advanced machine learning and robotics technology.

A year ago almost noone knew that ML is, now every piece of software,hardware or recipe is a product of machine learning (or AI, as marketing people call it).

And I can't wait to find out where the "robotics technology" fits...

Do people really get excited about such nonsensical 'announcements'?

edit: oh wow, this reminded me of some similarly weird announcement few months ago, some hardware company releasing a plugin that you had to pre-order, without knowing what it is or what it does. Gotta find it now and check what it was, haha

[JerGoertz]

It's a masterstroke in sound engineering, where every curve has been meticulously handcrafted to bring out the very essence of your mixes.