Relab Releases An EQ ...

[kylie]

Nice little campaign. No photos, just text and ensuing intrigue.

Yes. For me this alone justifies me being still curious after a second read instead of... meh...

[Funkybot's Evil Twin]

A year ago almost noone knew that ML is, now every piece of software,hardware or recipe is a product of machine learning (or AI, as marketing people call it).

Relab's been using machine learning for longer than most. That's how their reverb plugins are so accurate from what I understand. Also why it takes them so long to release one. They keep training the model at various settings until it's accurate.

[simmo75]

This is definitely going to be the best eq ever. . .

[bmanic]

Based on a revolutionary EQ approach using asymmetrical curves, he spent over a thousand hours hand-tuning EACH setting to ensure EQ excellence.

.. so it's new marketing for a cramping EQ?

[charlesalbert]

After all these years I’m still wondering why barely no one can create something even a little bit different from what we already have
My wallet thanks for that

[Tronam]

I'm not in the market for a new EQ, but maybe this will satisfy a niche for some people.

[PAK]

Maselec MEA-2? It's not on their main website yet, but google spotted its "thankyou for your interest" page and cached it a few days ago

[bmanic]

After all these years I’m still wondering why barely no one can create something even a little bit different from what we already have
My wallet thanks for that

I totally agree with you.

Having said that, keep an eye out for Tone Projects next plugin. You may be surprised at how unconventional it is while still staying true to it's roots. It should be released any day now.

[bmanic]

Maselec MEA-2? It's not on their main website yet, but google spotted its "thankyou for your interest" page and cached it a few days ago

The MEA-2 doesn't have any asymmetric EQ curves though.. unless they mean asymmetry with the boost vs cut and the Q.. but that would be totally normal and not at all innovative.. so my guess is they really mean asymmetric curves themselves.

[Liero]

Maselec MEA-2? It's not on their main website yet, but google spotted its "thankyou for your interest" page and cached it a few days ago

The MEA-2 doesn't have any asymmetric EQ curves though.. unless they mean asymmetry with the boost vs cut and the Q.. but that would be totally normal and not at all innovative.. so my guess is they really mean asymmetric curves themselves.

My guess is the exact opposite. Relab marketing speech is among the worst, most hyperbolic bull**** in the industry - they just happen to have a lot better products than most marketing hype offenders. Still, no excuse to think their customers are as dumb as their marketing speak would seem them to think.

[Sahul]

Maselec MEA-2

[jamcat]

Hope they do a machine learned Neve 1073 with full preamp and EQ.

[enCiphered]

Here’s Why You Need to Act Now:
Exclusive offers never last forever.

First, with everything we’ve learned about the Maselec MEA-2, we KNOW the value of this EQ far exceeds this introductory price. So we can’t offer this deal forever.

Second, this isn’t just a marketing gimmick. At Relab, we are actually incredibly excited to launch this plug-in that has been years in the making. We know how good it is, and we appreciate our evergrowing base of proud and loyal Relab customers.

But besides it being an incredible deal for forward-thinkers everywhere, it’s also a way to say thank you to our valued Relab customers who have joined us on our mission to help create the best sounds possible. But while our customer appreciation will last forever, this introductory offer won’t.

And when it ends, the plug-in will revert back to its original price. While the Maselec MEA-2 is still a steal at $199, why pay more when you don’t have to?

So, if you’re on the fence, this is the time to jump off and grab the MEA-2 for a very limited-time price of $149, and experience its magic before everyone else….and before having to pay more for no reason

I have never encountered such exaggeration and self-importance before. This goes beyond good or bad marketing. It is a new, unprecedented level of aggression in pressuring prospective customers into buying a product. Simply grotesque, infinitely embarrassing, and should be reported

No matter how good this is, at the end of the day it´s just another EQ plugin.

[martinjuenke]

A First-Time EXCLUSIVE Collaboration:
Maselec & Relab

While many claim to offer the pinnacle of sound, how many truly deliver? At Relab, we’ve made it our mission to not just emulate hardware...but digitally re-create it.

The result?

A new EQ plug-in that is already turning heads... and ears!

Introducing the Maselec MEA-2 Precision Stereo EQ plug-in by Relab.

For the first time ever, legendary engineer Leif Mases has shared his expertise and experience to bring you the only officially licensed plug-in version of the iconic Maselec MEA-2.

In fact, this absolute digital marvel is closer to the original reference hardware than any two units are to each other.

Think about that for a moment.

How did we achieve this feat?

Our relentless pursuit of excellence led us to harness advanced machine learning and robotics.

Analyzing an astonishing 2.9 million data points, we've crafted not just an emulation, but a data-backed RE-CREATION.

The MEA-2 stands as a testament to Relab’s quest for absolute accuracy.

But don't just take our word for it.

Experience unrivalled sonic authenticity for yourself...

Learn More About The New Maselec MEA-2 EQ plug-in

To unparalleled sound and unmatched precision,

- The Relab Team

[martinjuenke]

^^^ From their todays mail.