T-RackS Lurssen Mastering EQ is here

[jamcat]

I'm not sure, but even that's probably not an apt comparison because you can't buy just "some" Ubhiks.

That's why everyone thinks IK is weird in this regard.

And it's $149 for only 9 processors in Uhbik, versus just $99 for all 62 processors in T-RackS. That makes me think u-he is weird in this regard. I'd buy just the Uhbik Flanger for $20, but I can't do that.

[Morty-C-137]

I'd buy just the Uhbik Flanger for $20, but I can't do that.

You also can not buy any T-Racks processor individually for that kind of money. The do 'offer' you to buy individually but that is just a front at €99 a piece. They want you to buy bulk because they want to lock you in to their eco-system (like any manufacturer that offers these kind of bulk bundles Arturia, Native Instruments etc . Just like how plugin manufacturers that are subscription based technically 'offer' you to buy permanent licenses but for outrages prices to make their subscription look like the best deal.

[jamcat]

I've bought all of the UADx plugins at very reasonable prices.

[Morty-C-137]

I've bought all of the UADx plugins at very reasonable prices.

Yep. They are, surprisingly (I mean who would have thought that 5 years ago) one of the few that are striking a fine balance offering bundle upgrades and discount AND excellent sales on individual plugins.

It is one of the reasons I now also own a few plugins of theirs. Yes, I always thought they sounded good, but not over €100 a plugin-good. That is a threshold that I reserve for instrument plugins that become staples in my workflow (mostly synths like Serum 2 now)

[TBlake]

I've bought all of the UADx plugins at very reasonable prices.

Yep. They are, surprisingly (I mean who would have thought that 5 years ago) one of the few that are striking a fine balance offering bundle upgrades and discount AND excellent sales on individual plugins.

It is one of the reasons I now also own a few plugins of theirs. Yes, I always thought they sounded good, but not over €100 a plugin-good. That is a threshold that I reserve for instrument plugins that become staples in my workflow (mostly synths like Serum 2 now)

Nobody that buys a native UAD plugin owns it.

[jamcat]

Nobody that buys a native UAD plugin owns it.

Nobody that buys any software owns it. They are granted a license of some limited time to use it. My native UAD plugins all grant me perpetual licenses, no different than any other perpetual software license.

[TBlake]

Nobody that buys a native UAD plugin owns it.

Nobody that buys any software owns it. They are granted a license of some limited time to use it. My native UAD plugins all grant me perpetual licenses, no different than any other perpetual software license.

Nonsense, I have no trouble reselling my plugins if I choose to.

[dlandis]

Nobody that buys a native UAD plugin owns it.

Nobody that buys any software owns it. They are granted a license of some limited time to use it. My native UAD plugins all grant me perpetual licenses, no different than any other perpetual software license.

Nonsense, I have no trouble reselling my plugins if I choose to.

No argument. But when you sell your plugins (at least most of them nowadays), "technically," you are selling your license to use them. This is what Jamcat is getting at. For most users (using most of the available plugins), the difference will not affect their personal resales at all. Are there situations where it could become an issue? The most obvious is the not-for-resale (NFR) designated plugins. NFR's are often sold by a given company under the auspices of an educational license, a license offered for evaluation, the company's general not-for-resale policy, or some other contingency.

There may be another (and I'm talking totally in speculation here): when a license has more than one tier (Reaper?) for the same product and the license is sold across a tier. This is only a guess on my part, so forgive me if I'm in error, and I do imagine there may be a huge practical reason why this may be difficult to enforce onto the seller's responsibility should a company desire do to so.

[TBlake]

If you can resell a plugin then you own something. People that purchase native UAD plugins own nothing.

[dlandis]

If you can resell a plugin then you own something.

Exactly. You own the license to use the plugin. "That" is what you are actually reselling. The effect is the same and in common parlance, we do speak of "selling plugins." You'd be hard-pressed, however, these days to find a given company that offers such user's agreements (ownership) to their customers. You know that check box that accompanies the rights and conditions of use that everyone checks but doesn't read when installing plugins? Read one of them if you have time. This is what we're referring to.

In the "old days" at the start of the use of music plugins, I'm not sure that things were always this way. I think things in at least some cases were sloppier (and closer to what you're describing about ownership.) I haven't seen anything like what I seem to remember from that time recently.

[jamcat]

It has always been only a license to use IP that you're buying.
That's why there is an EULA (End User License Agreement) that you have to agree to before you install any software, including free software. It has always been this way. The developer own the intellectual property. The end user purchases a non-exclusive license to use the developer's intellectual property. There is also always a clause in there that the developer can terminate the agreement at any time.

[dlandis]

It has always been only a license to use IP that you're buying.
That's why there is an EULA (End User License Agreement) that you have to agree to before you install any software, including free software. It has always been this way. The developer own the intellectual property. The end user purchases a non-exclusive license to use the developer's intellectual property. There is also always a clause in there that the developer can terminate the agreement at any time.

I seem to remember (with "seem" being the operative word; forgive me if I am in error. I certainly not trying to be contentious) a software/hardware package that was made in Texas ("ProMIDI"?) where the software was not individually licensed. (The company went under many years ago.) Perhaps this was unnecessary simply because without the hardware to accompany it, it was thoroughly unusable? Again, that was many years ago. I'm also not sure about the terms of use for the first software synth I used named "Reality." Though the company is long gone, the software passed into open-code use and was kept alive for a time. I'm not sure it's around at all now. Again, not trying to be difficult, but there may have been a few situations where "owning" was a closer description than "licensing." This is why I used the word "sloppier." I do remember several discussions from that time period about this. I don't remember if there was a resolution in all cases.

FWIW.

[jamcat]

If the hardware is dependent on the software (inseparable) then the software is just considered part of the hardware. But this is different than trying to force a customer to buy additional products, which is called “tying” and is illegal. That would be like selling a printer that can only use the company’s paper.

[jamcat]

Has anyone compared this to the new Lindell Audio EQ825?

Lindell modeled the squiggly lines.

[Peter - IK Multimedia]

I'd buy just the Uhbik Flanger for $20, but I can't do that.

You also can not buy any T-Racks processor individually for that kind of money. The do 'offer' you to buy individually but that is just a front at €99 a piece. They want you to buy bulk because they want to lock you in to their eco-system (like any manufacturer that offers these kind of bulk bundles Arturia, Native Instruments etc . Just like how plugin manufacturers that are subscription based technically 'offer' you to buy permanent licenses but for outrages prices to make their subscription look like the best deal.

We've had almost all of the existing T-RackS processors available for $/€29.99. We offer options for those who don't want the bundles via promotions all the time, I don't think anybody would accuse IK of not having enough sales.

Also, there are many who feel they should wait for the bundles (including Total Studio MAX) who don't buy individual plug-ins along the way who don't care about the sales and that's valid if it suits their needs and provides the best value.

We also haven't had a group buy in a long time, but again we see a lot of people just wait for the bundles to go on sale and/or complain that they don't like having individual purchases vs having a bundle registered for various valid personal reasons so I'm not sure how popular that would be either.

TL;DR - our plugins are most definitely available individually at insanely low prices too, and quite frequently.