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After many years of experimenting, we're so happy to announce what we believe will be your new go-to reverb plugin: Ideal AmbienceIdeal Ambience was designed with a unique algorithm made from the ground up. With its simple yet potent controls, it was made to be better than your old reverb in every way:
1) Control reverb length, NOT decay
This might seem like semantics, but in traditional reverbs, the longer the decay, the louder the output. This makes it unnecessarily hard to find the perfect decay, as you must constantly change the output volume to hear the effect clearly. Ideal Ambience will have the same overall volume whether you set the length to 0.5 seconds, 1 second, or even 20 seconds! This makes it easy to find the perfect setting. Simply set-and-forget your volume and just listen while you quickly move the length knob around.
2) Superior Damping
Convolution reverbs lose their realistic damping as soon as you make adjustments — and if we're being honest, have you ever been in love with or actually felt in control of your algorithmic reverb's damping? With Ideal Ambience, if you set the damping to affect frequencies above 4kHz for example, you'll actually retain frequencies below 4kHz throughout the length of the ambience. We added a "sharpness" control that allows you to choose how sharp the cutoff effect is (similar to Q in a low-pass filter). The damping in this plugin is predictable, butter-smooth, and so easy to dial in (with excellent low damping too)!
3) Control reverb distance, NOT pre-delay
Again this might seem like semantics, but pre-delay is unnatural. Think about a distant echo: the further away the echo is, the more the ambient damping affects the original sound. With Ideal Ambience, simply set the distance (in ms) and your damping will automatically be taken into account. I think you'll be surprised how much more natural and beautiful this makes your reverb. (We even included controls to time the distance to the tempo of your mix!)
4) The wet volume of Ideal Ambience is always the same as your dry volume when set to 0dB (with slight variations introduced by damping)
Instead of constantly adjusting volume as you tweak, you can know exactly how loud your reverb is compared to the dry signal — to the decibel. Then you can rest assured things won't change once you start experimenting. Plus, if a setting makes the reverb sound louder, you'll know it's a beneficial perceived effect due to strategic distance for example.
5) Everything to L/R
Some algorithmic reverbs run L/R to L/R, which doesn't pass any of the signal panned right to the left ambient channel and vice versa. This can sound good and be used to creative effect, but obviously sounds unnatural. A compromise is to send mono (mid) signal to your reverb. This actually makes elements panned center have louder reverb than anything panned to the sides. Again this can be used creatively, but there is no getting around compromised reverb on a stereo-mic'd acoustic guitar for example. The best solutions I've seen out there are algorithms that send left and right signals "back and forth" so to say. This achieves a fairly consistent blend, but can introduce unpredictable ping-pongy effects, which again, can be used to creative effect but are unnatural. For Ideal Ambience we developed "Everything to L/R" to make the whole stereo image equally represented in both ambience channels (just like in nature!) Of course you can always switch to "L/R to L/R" mode if you're into that sort of thing.
However the best aspects of Ideal Ambience are:
A) the sound quality, which is beautiful and natural on any setting, and
B) how quick and easy it is to dial in the sound you're looking for.
We were determined only to release our own reverb only if:
1) It was NOT yet another variation of the decades-old algorithm
2) It was a truly unique improvement of a reverb
We weren't sure if we'd ever release a reverb, as this was a tall order! We tried and failed many ideas over the years. But happily we found just what we were looking for!
Check it out at endeavorfx.com/ideal-ambience (https://endeavorfx.com/ideal-ambience.html)
P.S. We will be at NAMM 2026, booth# 4631 with our plugins and our new revolutionary Sweet Spot guitar for you to try out! If you're going to NAMM this year, come say hello — we'd love to meet you!
.. unreal
