Native Instruments file for insolvency...

[digitalboytn]

Just want to chip in regarding the “bean counters”, who destroy companies, bla bla bla

Most times what destroys companies is the sales and marketing department, they project growth that they cannot sustain and they go in an excessive spending spree wasting the companies resources. By the time the company goes down they already work for another company.

The bean counters aka. Accountants can see the fall miles away and tell the CEO and management: don’t do it. Please don’t do this. The CEO and management with their big ego thinking they know everything better ignores them and still take the loan or whatever stupid action or acquisition.

Later when the company goes insolvent everybody blames the bean counters…Who warned well in advance, shouted, fought, risking being fired, begged to stop but the management didn’t listen. It’s not greed, it’s ego and gambling that destroys companies and the constant pressure to win and decorate their CVs as CEO or whatever bs position they have.

But one of the weaknesses that bean counters have,is that they are trained to cut - not build !

So most of the time,their "foward thinking" is focused on the state of the current balance sheet..

[Super Piano Hater 64]

Just want to chip in regarding the “bean counters”, who destroy companies, bla bla bla

Most times what destroys companies is the sales and marketing department, they project growth that they cannot sustain and they go in an excessive spending spree wasting the companies resources. By the time the company goes down they already work for another company.

The bean counters aka. Accountants can see the fall miles away and tell the CEO and management: don’t do it. Please don’t do this. The CEO and management with their big ego thinking they know everything better ignores them and still take the loan or whatever stupid action or acquisition.

Later when the company goes insolvent everybody blames the bean counters…Who warned well in advance, shouted, fought, risking being fired, begged to stop but the management didn’t listen. It’s not greed, it’s ego and gambling that destroys companies and the constant pressure to win and decorate their CVs as CEO or whatever bs position they have.

(EDIT: Rewriting my entire response to reduce inflammation)

Accountants used to have more power. There's a lingering cultural assumption that companies are run by someone with an extensive background in the math/theory side of finance, and a vested interest in the health of the company.

Modern business education doesn't quite work that way anymore. It mass produces people who believe that numbers are a suggestion and a sufficiently charismatic leader can overrule reality. They just have to use the correct magic words, like "vision" and "strategy."

[Weasel-Boy]

How many of us (myself included) are still using older versions of Komplete or Kontakt because there has been no compelling reason to upgrade for several product cycles now?

Me. I stopped at Komplete 12 because everything that followed was nothing but utterly uncompelling Kontakt cash grabbing instrument libraries aimed at "internet influencers"

OK, internet influencers was a joke, but I'm sure some of you get my meaning. It was all the non-Kontakt stuff I was hoping to see revisions and bug fixes for.

Well, as you pointed out, that didn't happen and as a result, in my case, NI never got another cent until the revision of Absynth.

Considering the current state of the company, I'm sure the number of customers in the same boat, easliy numbers in the thousands.

BTW, the recent Absynth upgrade release is a classic example of mismanagement "too little, too late".

[VitaminD]

The FM7 GUI made it sound better than FM8.

[glokraw]

Fender would be an interesting buyer. After buying Presonous a few years back, they have some hardware, software, and the Studio One daw, now renamed. Parts of the NI collection could be creatively bundled with the daw and various Presonous hardware. Their dev teams might need some revisions, and some might even fit in with the the Fender coders. The Roland option could also be nice. Getting owned Kontakt libs available as downloads for their inexpensive Go:Keys keyboards would be fun. I'd buy one asap if that occurred.

[burkek]

Fender would be an interesting buyer. After buying Presonous a few years back, they have some hardware, software, and the Studio One daw, now renamed.

Ask yourself why any hardware or software named after a guitar company would be of ANY INTEREST to anyone who does NOT play guitar. Putting 'Fender' in front of their DAW name was a huge mistake. It would make more sense for Yamaha to buy some of the intellectual property and move it into the Steinberg family.

[Sindikhate]

Fender would be an interesting buyer. After buying Presonous a few years back, they have some hardware, software, and the Studio One daw, now renamed.

Ask yourself why any hardware or software named after a guitar company would be of ANY INTEREST to anyone who does NOT play guitar. Putting 'Fender' in front of their DAW name was a huge mistake. It would make more sense for Yamaha to buy some of the intellectual property and move it into the Steinberg family.

You are absolutely right regarding Fender using their name on the DAW.

[psycho45039]

I thought Fender was an amp company that added guitars to their line up. Later on they added their electric pianos aka Rhodes. They also later on took over ARP and released synthesizers. So expanding their line up of products isn't new. The bigger question is can they continue to develop it which they failed at in the synthesizer market.

[SideChainKid]

Fender would be an interesting buyer. After buying Presonous a few years back, they have some hardware, software, and the Studio One daw, now renamed.

Ask yourself why any hardware or software named after a guitar company would be of ANY INTEREST to anyone who does NOT play guitar. Putting 'Fender' in front of their DAW name was a huge mistake. It would make more sense for Yamaha to buy some of the intellectual property and move it into the Steinberg family.

100% agree it’s a huge mistake. I thought it was a guitar daw lol

[Aloysius]

Who owns fender?
Servco Pacific Inc.(Servco)
Who owns Servco Pacific Inc.(Servco)?
Servco Pacific Inc. (Servco) is a privately held company primarily owned and controlled by the Fukunaga family
Where did the Fukunaga family get their money?
The Fukunaga family in Hawaii built their fortune primarily through Servco Pacific Inc., a diversified company founded by Peter Fukunaga that started in appliances and grew into a major distributor of Toyota vehicles in Hawaii. The family expanded into over 40 businesses, including finance, insurance, and retail.

[SLiC]

Fender would be an interesting buyer. After buying Presonous a few years back, they have some hardware, software, and the Studio One daw, now renamed.

Ask yourself why any hardware or software named after a guitar company would be of ANY INTEREST to anyone who does NOT play guitar. Putting 'Fender' in front of their DAW name was a huge mistake. It would make more sense for Yamaha to buy some of the intellectual property and move it into the Steinberg family.

100% agree it’s a huge mistake. I thought it was a guitar daw lol

I have to agree with this, Fender is such an Iconic 'Guitar' brand, its brand adds nothing to a DAW and may be off-putting for some. I can understand them trying a bit of lateral integration, but they really didn't need to add their name to this, its confusing!

[nightjar]

Ask yourself why any hardware or software named after a guitar company would be of ANY INTEREST to anyone who does NOT play guitar. Putting 'Fender' in front of their DAW name was a huge mistake. It would make more sense for Yamaha to buy some of the intellectual property and move it into the Steinberg family.

Small thinking.

Fender would be an excellent place for NI to land. They have a lot of new energy to expand and reach new users.

[HM]

Fender would be an interesting buyer. After buying Presonous a few years back, they have some hardware, software, and the Studio One daw, now renamed.

Ask yourself why any hardware or software named after a guitar company would be of ANY INTEREST to anyone who does NOT play guitar. Putting 'Fender' in front of their DAW name was a huge mistake. It would make more sense for Yamaha to buy some of the intellectual property and move it into the Steinberg family.

100% agree it’s a huge mistake. I thought it was a guitar daw lol

I have to agree with this, Fender is such an Iconic 'Guitar' brand, its brand adds nothing to a DAW and may be off-putting for some. I can understand them trying a bit of lateral integration, but they really didn't need to add their name to this, its confusing!

Agree to the fullest, soaped into guitar-plugs also, like paticipating in a bad joke,..

Whats next, "Walmart Studio Pro" perhaps, with a plugin to order food directly ?

Years of upg lacking substance, new semi-subscription model, they dare still call a "license"

Going towards full subscription obviously

Then the Fender thing, so I stopped at ver 7, and Crossgraded back to Cubase Pro,..

If the same repeat it will be Reaper next ,.. will get the job done also needed be


As for NI ,.. a terrible loss for me likely ,.. for my investment in Kontakt Libaries

There will be no good exit from this situation, becourse I lost my trust in the format itself

When will be the next time to fool us around in the arena ?


I'm in the procces saving all Izotope to iLock and backup installers to HD now

Plugin Aliance can be saved to USB same way as far as I remember


NI is already on the loss-account, no new libraryes will be bought for obvious reasons

Not yet decided if I continue using what I already got, in new songs, with risc of deadend


The ones who make sounds and Instruments will have to consider own players from here

East West and UVI got it already ,.. wisely

[nightjar]

Fender, Presonus (and many real, actual people within Servco) have good intrinsic perspective due to performing musicians being within decision making positions.

True musician blood at the helm... not just beancounters.

Fender has been a good steward of Presonus.

Fender would put NI products into the hands of people who play instruments.

[IvyBirds]

I thought Fender was an amp company that added guitars to their line up. Later on they added their electric pianos aka Rhodes. They also later on took over ARP and released synthesizers. So expanding their line up of products isn't new. The bigger question is can they continue to develop it which they failed at in the synthesizer market.

That company no longer exists and has been bought and sold by many entities over the years.

Leo Fender sold the company to CBS in 1965, CBS ran the company into the ground with poor quality and the pre CBS guitars became collector pieces

In 1985 CBS sold the company to a group of private investors including private equity groups. They ceased manufacturing in the USA and moved it to Asia especially Japan. That created significant issues and in 1987 they moved some production back to America with the Custom shop, and started production in Mexico

In 2001 a different Private Equity company purchased the company, after a failed IPO in 2012 the bulk of the company was sold to a different private equity company

All along from the moment CBS purchased Leo Fender's company different brands and companies that made different products were bought and merged into the company often with disastrous results