I think people buy for what problems you say you can solve for them.Kraku wrote: Wed Mar 04, 2026 8:27 amI've heard someone say about marketing that "people don't buy what you do, but WHY you do it". Your list seems to follow this idea.kernaudioio wrote: Tue Mar 03, 2026 4:55 pm been going through this exact process right now, shipping our first two plugins after years of building in the background. a few things that have actually moved the needle:
being specific about what the plugin does technically tends to attract the right early users. broad claims ("warm sound", "professional quality") get ignored. specific claims ("ERB-domain detection across 40 psychoacoustic bands") get curious people through the door who actually want to understand it.
showing the thinking behind decisions, not just the decisions themselves. why no iLok, why this CPU target, why these five controls and not ten. people who care about that stuff will share it.
for the paid influencer route, zeisner's point is real but the ROI is unpredictable. an honest post from someone with 2000 followers who genuinely uses it daily tends to outperform a sponsored video from someone with 200k. community-first beats reach-first when you're small.
KVR and forums like this are still underrated. people here actually read.
That's why "midi chord pack" preroll ads were super effective.
Identify the problem you are solving for the user and profit.
There is a new thread on here with a limiter with every feature in the book - a swiss army knife limiter with lists and lists of features. And posts from confused users saying "Why do i need this?"