Universal Audio turning into AI company now?
- KVRist
- 325 posts since 22 Jun, 2020
Lol why am I not surprised, Luna smelt funny when it launched, and on the pace integration.
I wasn't wrong back then.
I wasn't wrong back then.
The smallest minority on earth is the individual.
~A.Rand
~A.Rand
- KVRian
- 1052 posts since 21 Feb, 2015
Ha ha! Good one dude!zerocrossing wrote: Wed Jun 03, 2026 4:14 amWhat if we're in a simulation, and ChatGPT hallucinations are just our players messing with us?
Are you blocking me?
No, wait...allow me to rethink this!!!
- KVRist
- 425 posts since 22 May, 2023
I think it's safe to say they're now an AI company. They're setting up permissions to feed user data to a model training service called music.ai https://uadforum.com/community/index.ph ... ess.82035/
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- KVRist
- 178 posts since 12 Jun, 2025
That, to me, is the worst part of AI. If you want to make a plug-in and call it AI, go nuts. If you want to constantly phone home and essentially steal data, I'm out and will never trust you again.hey212 wrote: Mon Jun 22, 2026 11:09 pm I think it's safe to say they're now an AI company. They're setting up permissions to feed user data to a model training service called music.ai https://uadforum.com/community/index.ph ... ess.82035/
- KVRAF
- 14178 posts since 20 Nov, 2003 from Lost and Spaced
EVERYTHING is now because on my laptop is a little AI icon next to EVERY file. If you hover it reads: Ask Copilot about this file.
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- KVRist
- 41 posts since 17 Jan, 2026
This drama is old news now (at least the authenticity of the post), but your comment changed my mind. The simple observation of the closing call to action and repetition does feel more like a concerned user over an employee.UltraByte wrote: Tue Jun 02, 2026 5:39 am Having spent years in project management and executive roles before jumping ship into audio engineering over ten years ago, this insider leak just doesn't add up in its entirety.
While some parts look plausible, it ultimately reads (and closes) like it was written from a user's perspective.
The way view Drew’s role is depicted and the weirdly specific call to action points make it feel like a "fake whistleblower post" written by a possibly disgrunted customer / troll.
//$0.02
I'm actually looking forward to some useful/tasteful AI plugins eventually, but unfortunately UA Connect has me feeling they will go the dark path, hoarding data and hoping AI integration will magically make old products more marketable. UA Connect was phoning home multiple times a day, causing internet issues, and I've read other posts looking at terms of service showing it collects more data than average. It's suspicious that you can completely delete it and plugins still run fine, yet its so randomly active. Maybe this is the classic tech model where if the products are cheap or free, you (your data) are the product. I do get the feeling out of all the companies out there, they'd be one of the first to make a shady, big-move.
I'm less concerned about AI in products, which I imagine will soon become actually useful for some applications, and more concerned with quality of products and data privacy in general.
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- KVRian
- 890 posts since 22 Jan, 2022
I peeked at that UAD forum thread and it reminded me of why I left UAD years ago. Someone mentioned being annoyed by the barrage of marketing deployed through Connect, which mirrored my experience with their mandatory Apollo software at the time... a spam machine masquerading as an interface manager. And the "UAD Representative" in the thread is completely dismissive of people's annoyances with their approach.hey212 wrote: Mon Jun 22, 2026 11:09 pm I think it's safe to say they're now an AI company. They're setting up permissions to feed user data to a model training service called music.ai https://uadforum.com/community/index.ph ... ess.82035/
UA has some great products but given all the excellent alternatives today, definitely not a company I want to do business with.
- KVRAF
- 18442 posts since 26 Jun, 2006 from San Francisco Bay Area
As someone who's not a UAD representative, I will also dismiss this nonsense. If UAD's gentle reminder that they have new plugins in the Connect app is too much of a "barrage" for you, you should go live in a cave and play the lute.billinder33 wrote: Wed Jun 24, 2026 3:27 pmI peeked at that UAD forum thread and it reminded me of why I left UAD years ago. Someone mentioned being annoyed by the barrage of marketing deployed through Connect, which mirrored my experience with their mandatory Apollo software at the time... a spam machine masquerading as an interface manager. And the "UAD Representative" in the thread is completely dismissive of people's annoyances with their approach.hey212 wrote: Mon Jun 22, 2026 11:09 pm I think it's safe to say they're now an AI company. They're setting up permissions to feed user data to a model training service called music.ai https://uadforum.com/community/index.ph ... ess.82035/
UA has some great products but given all the excellent alternatives today, definitely not a company I want to do business with.
Last edited by zerocrossing on Wed Jun 24, 2026 6:11 pm, edited 2 times in total.
Zerocrossing Media
4th Law of Robotics: When turning evil, display a red indicator light. ~[ ●_● ]~
4th Law of Robotics: When turning evil, display a red indicator light. ~[ ●_● ]~
- KVRAF
- 14471 posts since 16 Feb, 2005 from Planet Earth, Somewhere
Do you have any other audio installer that does this though?
Softube? Arturia? plugin Alliance? Xln? ToonTrack, roland cloud..etc etc etc
Ikmultimedia does it to a bit but for me that is more tastefully done.. at the top where I can easily ignore it.
not to mention it is the only one that everytime I start my DAW it insists on opening even though, I don't use it for any authorisation (between my dsp and ilok dongle).
And keep in mind ikmm is the closest that I have..
rsp
Softube? Arturia? plugin Alliance? Xln? ToonTrack, roland cloud..etc etc etc
Ikmultimedia does it to a bit but for me that is more tastefully done.. at the top where I can easily ignore it.
not to mention it is the only one that everytime I start my DAW it insists on opening even though, I don't use it for any authorisation (between my dsp and ilok dongle).
And keep in mind ikmm is the closest that I have..
rsp
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sound sculptist
- KVRist
- 425 posts since 22 May, 2023
You seem to have quoted me for something I never said.zerocrossing wrote: Wed Jun 24, 2026 3:33 pm As someone who's not a UAD representative, I will also dismiss this nonsense. If UAD's gentle reminder that they have new plugins in the Connect app is too much of a "barrage" for you, you should go live in a cave and play the lute.
- KVRAF
- 18442 posts since 26 Jun, 2006 from San Francisco Bay Area
Point to the place on the doll where the banner ad hurt you.zvenx wrote: Wed Jun 24, 2026 3:54 pm Do you have any other audio installer that does this though?
Softube? Arturia? plugin Alliance? Xln? ToonTrack, roland cloud..etc etc etc
Ikmultimedia does it to a bit but for me that is more tastefully done.. at the top where I can easily ignore it.
not to mention it is the only one that everytime I start my DAW it insists on opening even though, I don't use it for any authorisation (between my dsp and ilok dongle).
And keep in mind ikmm is the closest that I have..
rsp
Zerocrossing Media
4th Law of Robotics: When turning evil, display a red indicator light. ~[ ●_● ]~
4th Law of Robotics: When turning evil, display a red indicator light. ~[ ●_● ]~
- KVRAF
- 18442 posts since 26 Jun, 2006 from San Francisco Bay Area
Sorry, I accidentally deleted the nested quote. Fixed.hey212 wrote: Wed Jun 24, 2026 5:02 pmYou seem to have quoted me for something I never said.zerocrossing wrote: Wed Jun 24, 2026 3:33 pm As someone who's not a UAD representative, I will also dismiss this nonsense. If UAD's gentle reminder that they have new plugins in the Connect app is too much of a "barrage" for you, you should go live in a cave and play the lute.
Zerocrossing Media
4th Law of Robotics: When turning evil, display a red indicator light. ~[ ●_● ]~
4th Law of Robotics: When turning evil, display a red indicator light. ~[ ●_● ]~
- KVRist
- 425 posts since 22 May, 2023
Ha, I appreciate that but you've still got someone else's words attributed to me after the fix. I never said anything about marketing, I just shared a link to the UAD forum.
- KVRAF
- 18442 posts since 26 Jun, 2006 from San Francisco Bay Area
What the hell is wrong with me?hey212 wrote: Wed Jun 24, 2026 6:03 pmHa, I appreciate that but you've still got someone else's words attributed to me after the fix. I never said anything about marketing, I just shared a link to the UAD forum.
(I think I fixed it now)
Zerocrossing Media
4th Law of Robotics: When turning evil, display a red indicator light. ~[ ●_● ]~
4th Law of Robotics: When turning evil, display a red indicator light. ~[ ●_● ]~
- KVRAF
- 14471 posts since 16 Feb, 2005 from Planet Earth, Somewhere
Smh... it is unnecessarily intrusive and annoying.zerocrossing wrote: Wed Jun 24, 2026 5:52 pmPoint to the place on the doll where the banner ad hurt you.zvenx wrote: Wed Jun 24, 2026 3:54 pm Do you have any other audio installer that does this though?
Softube? Arturia? plugin Alliance? Xln? ToonTrack, roland cloud..etc etc etc
Ikmultimedia does it to a bit but for me that is more tastefully done.. at the top where I can easily ignore it.
not to mention it is the only one that everytime I start my DAW it insists on opening even though, I don't use it for any authorisation (between my dsp and ilok dongle).
And keep in mind ikmm is the closest that I have..
rsp
That you are ok with it doesn't mean everyone should be..
smh
rsp
sound sculptist
