Dirk Ulrich has re-acquired Brainworx & Plugin Alliance

[hey212]

Best thing that could possibly have happened for PA.

https://www.plugin-alliance.com/blogs/n ... he-founder

"If you've been wondering what the future of Brainworx & Plugin Alliance will look like, today I have some answers.

I'm proud to share that on July 15, 2026, I have re-acquired Brainworx and Plugin Alliance under the umbrella of RCKFRC, my new company which already includes Apogee and Manley. Expect to hear more about these brands soon, as part of the new PA/BX universe.

This marks the beginning of a new chapter – not only for the companies, but also for the millions of producers, engineers, musicians and creators who have trusted our products over the years."

[sl1200mk2]

The ‘old’ PA under Dirk had plenty of its own issues, and faults, but overall, I would agree that this move is a good thing. I look forward to seeing how it’s handled and hope that product support improves.

[Albert.VST]

The ‘old’ PA under Dirk had plenty of its own issues, and faults, but overall, I would agree that this move is a good thing.

I fully agree with that.
And I really hope it includes the PPG assets he took over in the past (2020) from Wolfgang Palm/PPG and now really will get the opportunity to do something with it (even if it's no more than bring it back online for everyone who bought from Wolfgang in the past).

[Halma]

MPAGA - Make Plugin Alliance Great Again

[Kypresso]

Anyone want to guess how much less he paid to buy it back than what he got for selling.
He's a crafty old sod.

[GaryG]

bring back the Megasales and daily $20 vouchers...

yeah, im that shallow

[Chicken Drummy]

That was my first thought too. "So I can rack up another 30+ plugins from Plugin Alliance while spending less than 50$. Hell yeah, I'm in!"

[dysjoint]

Anyone want to guess how much less he paid to buy it back than what he got for selling.
He's a crafty old sod.

Lol
You're not wrong

[HM]

Maybe not the worst possible outcome

But its a cirkus ,.. and he is some how shady ,.. and no "good old days" to be remembered

Remember people supporting him by the flood-sale ,.. and all being sold to Satan for Judas-money ,.. etc

A certain lack of plug-substance in the big picture ,..

But things was always 80-90 pct off, in "the good old days", so maybe at that level price reflected fairness

Much left-hand work also ,.. like for the 2500 delay they didnt even care to write a short manual ,..

No catastrophy ,.. just bad style

[plexuss]

Not a fan of Dirk. He was a D*ck to me and ended up apologizing. But I basically stopoed buying their stuff. That will continue. Unless there is a no brainer. I haven't seen a no brainer deal out of them in years. So, fine, no matter to me. Good luck to all.

[Chicken Drummy]

Well hey, at least he apologized. Not saying that makes it right or anything, people should just not be jackasses in the first place. But plenty of people have been cockheads to me who never apologized.