KVR Audio

munchkin · Post by **munchkin** » Thu Feb 03, 2005 8:29 pm

Anyone seen this Golf GTI advert?

It's fandabidosi!

Blingin' In The Rain

I think it really does show how hip hop has completely altered how we think of dance and music. Hip hop (in its various mutations) has become an art form and those who look down on it are hanging onto a past or dreaming of a future that is no longer relevant. I think this advert demonstrates this in an extreme and ironic way.

griels · Post by **griels** » Thu Feb 03, 2005 8:45 pm

Top

Love the bodypopping

ianweb123 · Post by **ianweb123** » Thu Feb 03, 2005 9:04 pm

Clever Stuff.. Gene Kelly moves really well for an old guy

Kingston · Post by **Kingston** » Thu Feb 03, 2005 9:37 pm

munchkin wrote:I think it really does show how hip hop has completely altered how we think of dance and music. Hip hop (in its various mutations) has become an art form and those who look down on it are hanging onto a past or dreaming of a future that is no longer relevant. I think this advert demonstrates this in an extreme and ironic way.

Sounds like you just came out of a barrel you've been living in for the past 10 years. All this happened over a decade a go, at least in my world.

All sarcasm side, I think this ad is the best music video for eons and the tune isn't bad either. Every once in a while a creative spark will fly all the way thru the corporate dampening mechanisms.

It's a very clever and creative combination of technologies indeed and it encapsulates the idea of remix in many levels.

Kingston · Post by **Kingston** » Thu Feb 03, 2005 9:43 pm

double post

haydxn · Post by **haydxn** » Thu Feb 03, 2005 9:57 pm

wow that's pretty excellent!

munchkin · Post by **munchkin** » Thu Feb 03, 2005 10:17 pm

Kingston wrote:
munchkin wrote:I think it really does show how hip hop has completely altered how we think of dance and music. Hip hop (in its various mutations) has become an art form and those who look down on it are hanging onto a past or dreaming of a future that is no longer relevant. I think this advert demonstrates this in an extreme and ironic way.
Sounds like you just came out of a barrel you've been living in for the past 10 years. All this happened over a decade a go, at least in my world.

Did you miss the first 16 years?

I'm raising this because it's a clever movie and in reply to the occassional threads that run down hip hop at KVR.

Kingston · Post by **Kingston** » Thu Feb 03, 2005 10:20 pm

munchkin wrote:Did you miss the first 16 years?

Certainly not, but mainstream media and corporate world surely did, to which I thought you were referring to in your first post.

bluedad · Post by **bluedad** » Thu Feb 03, 2005 10:21 pm

ianweb123 wrote:Clever Stuff.. Gene Kelly moves really well for an old guy

hey, he moves pretty well for a dead guy!

haydxn · Post by **haydxn** » Thu Feb 03, 2005 10:25 pm

speaking of crazy dancing...

http://www.milkandcookies.com/links/13782/

the words 'w00t' and WTF come to mind!

O... M... G!

griels · Post by **griels** » Thu Feb 03, 2005 10:58 pm

haydxn wrote:speaking of crazy dancing...

http://www.milkandcookies.com/links/13782/

the words 'w00t' and WTF come to mind!

O... M... G!

Yoiks!

haydxn · Post by **haydxn** » Thu Feb 03, 2005 11:06 pm

and this one...
http://www.kollaboration.org/vid_david2001.php

the first kid is really average, but it's kinda fun to see that first to remind you how wacky this guy is..

omg! he's a skeleton in a bag! surely this stuff isn't possible?!

griels · Post by **griels** » Thu Feb 03, 2005 11:37 pm

haydxn wrote:and this one...
http://www.kollaboration.org/vid_david2001.php

the first kid is really average, but it's kinda fun to see that first to remind you how wacky this guy is..

omg! he's a skeleton in a bag! surely this stuff isn't possible?!

That should definitely be illegal

munchkin · Post by **munchkin** » Thu Feb 03, 2005 11:38 pm

What I think is pretty amazing about this advert is the subtext it contains. I'm sure its creators are aware of this. Here are a few things I thought might be subtextual.

1. Gene Kelly co-opted and popularised the jazz dance style of black dancers. It could be viewed that he ripped these dancers off because racism excluded black people from Hollywood movies at the time. It made him a star. So he was able to cash in on their innovation and their exclusion. Despite progress against racism I think this advert questions whether things have really changed. Gene Kelly is still the one dancing.

2. 'Singing in the Rain' is Hollywood at it's most traditional and conservative. It's the embodiment of the Hollywood dream. It raised the Hollywood love fantasy to an almost psychotic level. The tag line of the movie is, 'What a Glorious Feeling!'
Which is why Kubrik used it sardonically for the main rape scene in Clockwork Orange. The urban origins of hip hop and the Hollywood concoction of 'Singing in the Rain' are such a contrast because there is still so much value placed on entertainment produced by multinational media companies and so little on the entertainment made by the rest of us.

3. In the 'Singing in the Rain' scene, Kelly is so much in love he dances in the rain without an umbrella. The object of his ecstatic love in the advert is not a woman, as in the film, but the Golf GTI. I think the advert is clever because it's mocking modern consumerism while at the same time using it to sell the car. The love of bling is now more important than human relationships.

Right, I'm off darn the pub for a game of darts.

Barbed Wire Kiss · Post by **Barbed Wire Kiss** » Thu Mar 03, 2005 11:31 am

Has anyone got any idea what the bassline is from on Mint Royale's remix of the original score for the ad? It seems bloody familiar!