It's not really that simple. The law does not require trademark owners to sue every conceivable infringer into oblivion. Certain companies use this interpretation as an excuse to be litigious, sometimes to their enormous discredit.peejunk wrote:I don't get it. You NEED to defend your trademark from every attempt at infringement or you lose your IP!?! Makes no sense..kevink wrote:In US intellectual property law, if you've got a trademark on something, whether it be a name or a packaging design, and you fail to defend it when someone else infringes, even "harmlessly", you can loose all protection on the trademark. This creates lots of work for corporate IP attorneys, and leads to companies making themselves look bad by stomping hard on small, friendly animals.rhythmtech wrote: what are roland hoping to achieve by this? senseless really.
I did my part a few times:
The US arm of the Volkswagen corporation went hard and heavy against the vintage VW enthusiast community, getting takedown orders against all kinds of websites, cracking down on reproduction parts vendors, you name it. When it was time for me to buy a car, I bought a Volvo, even though I was negotiating with the VW dealer over a Passat. I enjoyed telling them that their company was in an intractable position with me and that I would never do business with them again (and driving away in my 1962 VW van
![Smile :-)](./images/smilies/icon_smile.gif)
The California restaurant chain Z-Tejas threatened a local restaurant, Z-Teca, over a trademark dispute. I will *never* eat at *either* restaurant again: Z-Tejas, for being overly litigious, and Z-Teca for caving in to the request without forcing Z-Tejas to get a court order. They *BOTH* lost my business *FOREVER.*