Why is there never any deals on U-He stuff e.g. Diva and Zebra?

[rod_zero]

I like u-he bussiness model, makes selling software easier.

[ezelkow1]

Its just a different business model, and a fine one at that. The problem with offering sales, even 25%, is that sure it will cause an increased rush in purchases. After that point though now everyone expects a sale from that company, so my guess is that average sales amounts tank after a sale has been done. I know once Ive seen a sale I have no problem holding out for another one or a good second hand price, it is just a hobby for me so I never need anything right away. So then a company must continually do sales 2,3,4 times a year in order to sell enough to keep going.

At least with the u-he model they probably get a more constant flow of sales. It provides that added benefit of higher resale value for the end users, and of course their support is top notch and the free updates

All in all seems like a fine model without sales to me. I like sale prices just as much as the next gear whore, but its u-he's prerogative and nothing wrong with that, they provide fine compensation for having no sale prices in the added benefits that they have

[murnau]

strange.. u-he is the only dev i'm glad not to see any sale.. strange..

[pinkpanther]

blah bullshit. u-he does sales but going the elitist way http://www.u-he.com/cms/zebra2-dinosaur-crossgrade nothing bad with that but anyone can go to a music shop take a picture and claim the discount

[MtL]

Good Lord.

Can we get a sticky about this?

[pdxindy]

Practically every other plug-in developer is offering massive discounts for the xmas period and I've been waiting for years for u-he to do the same on Diva and Zebra but they never do this!! WHY It is such a missed opportunity they would make an ABSOlUTE FORTUNE!!!!

Please please - even just 25% off would push me to buy.

All the u-he fanboys are gonna chime in soon and say how the prices are already fair enough. I have to agree, however, I would be much more prone to purchase both synths if there was a sale. I feel the prices are just a tad bit steep as I'm not rich and it'd be nice if there was a sale to let us broke folks have a chance to buy!

Do what people have done for a long time... save your money so you can buy it... musicians have done it for many years... want that gorgeous guitar you have seen every day as you walk past the shop? save your pennies

The thing is, most of the people asking for a sale mostly just want to say they got it cheap... It is not that they really cannot buy it. It is some sort of game. OP says even just 25% would push him to buy. That is a pittance. $44.75 is nothing... many people spend that on beer in a week or two.


And ironically, Diva will end up being a better deal and cheaper than many of the products that get discounted.

Let's see... U-he offers Diva at 25% off... so that is $134.25
Then U-he releases a new synth with a Digital Osc and Uhbie filter. List price $149 and 50% off for Diva owners. That makes the cost $74.50
Person has now spent $208.75 but they got 2 'discounts'

Instead U-he sells Diva for $179 and gives an amazing update for free... total cost $179 but no 'discounts'

[Kriminal]

I think Urs is paying ppl to start these threads....

[SJ_Digriz]

If it's a paying gig, where do I send my resume?

[Gonga]

What really matters over the long-term is what synths you use. If you use a synth more than any other, it is cheaper over the long haul no matter what it cost.

On the other hand, if you sell your other synths because you don't use them, even if you got them on discount, it's a net loss.

[masterhiggins]

I feel the prices are just a tad bit steep as I'm not rich and it'd be nice if there was a sale to let us broke folks have a chance to buy!

It's depressing how many people don't understand how marketing works. If your sole intent is to sell a shitload of software, it behooves you to set a high MSRP and then sell way below it, making people think that you're offering them a "deal" when it's in fact not a deal. That's the problem with discounts. It's subjective. If u-he set the MSRP at $300, crossed it out with red and wrote "now only $200!" then the bitching about price would drop to about 10% of what it currently is. They've simply decided to avoid this bullshit, and I'm grateful for it. It makes reselling it much easier. I can't even give away my fxpansion software because they've mastered the art of said bullshit.

Image Line

He did say high-end. Well when considering Merriam-Webster's definition of high-end...

high-end adjective \ˈhī-ˈend\
Full Definition of HIGH-END

1
: upscale <high-end boutiques>
2
: of superior quality or sophistication and usually high in price <high-end cameras>

...I don't think it really applies in this case. They also don't allow license transfers.

-Sam

[sfd]

How do you valuate a price for a product? A products value is not, necessary, what you are willing to pay for it.

If the production and marketing cost for a product is $1 and you think it's worth $100. What is the real value of this product? How much should you actually pay for it?

In some terms a products value or worth is very figurative.

Despite that, I would happily pay $1 for a brand new Aston Martin. Not because I believe or think it's worth that little. but rather because that's a price I'm more then willing to pay for it.

Of course I would love to buy DIVA and Zebra for $1. There's no reason for a customer to not ask for a lower price. It's actually their right to do so in a free economy.

[3*s]

You can pretend like you're getting other stuff on sale by getting Diva.

SEM V $100
Jupiter 8 V $100
Mini V $100
U-NO-LX $60
KLC MS-20 $50
Used JP-8000 $500
Total:
$910

Diva:
$180

That's an 80% discount! Available for a limited time until the end of the world! Buy today!

[sfd]

That's just an illustration of what you think Diva is worth. Not it's actually worth. Whatever that is....

And there's still a difference between what one think something is worth and what you're willing to pay for it. As if you where unwilling to pay $1 for all the software available.

[ATS]

It was like 10 years ago but I seem to remember Zebra being on a group buy, and this was before the pc version was finished.

[masterhiggins]

How do you valuate a price for a product? A products value is not, necessary, what you are willing to pay for it.

Well if you're talking about market value, actually yes it is. If you're referring to intrinsic value, I actually agree, but that's usually for the developer to decide. They have to factor in business costs (research, development, rent, salaries, etc). If the price is astronomical then it's just not going to sell, but if it's too low then you're eventually going to be screwed. I'm going to give u-he the benefit of the doubt and assume they're not charging as much as humanly possible and buying Mercedes Benzes and gold teeth and taking baths in champagne. I have no idea what their overhead is, so I'm not going to assume that they have room to budge another 25%. I assume it's much smaller than NI or Waves (due to previous conversations regarding sales numbers). It probably gets kind of insulting after a while.

-Sam