Cool. I think the team is in Hamburg. "Had it not been for the overwhelming success of the Studio One DAW software system, it seems unlikely that such an acquisition would have taken place." I probably wouldn't be interested if Presonus didn't have Studio One. Feels like Studio One is the center piece for them. Because of S1 I've spent 5,000 plus with the software, and hardware.CapnLockheed wrote: Mon Dec 20, 2021 5:55 pmAt last a meaningful response with pertinent questions instead of the usual KVR snark fest. As to your first question. I still have many friends inside the company and they are excited and positive about the deal. BUT....you must also realize that Presonus Audio Electronics in Baton Rouge, USA and Presonus Software in Berlin, Germany are, in fact, two separate companies. Of course, they work closely together, but unless Fender bought BOTH companies...and I can't confirm or deny this....Studio One maybe unaffected. OR if Fender can't have them, perhaps they will tear up the deal and shutter that end of the business. In that case, I would assume Matthias would build a new DAW....just like he did when he split from Steinberg. And where HE goes......I follow.wuworld wrote: Sat Dec 18, 2021 11:58 pmAs a former Presonus employee what do you see happening? Also, I was thinking Matthias from Presonus Software created Studio One. Is their a chance he leaves you think to create his own DAW, if Fender doesn't workout? He left Steinberg I think, and created one. Just a thought.CapnLockheed wrote: Sat Dec 18, 2021 9:05 pmBecause FENDER is not run by musicians and has not been for years.cryophonik wrote: Sat Dec 18, 2021 8:48 pm I see no reason that they can’t (or wouldn’t) appeal to both camps.
They are owned by a private equity firm run by bean counters. Sometimes,
these types of firms, like Mitt Romney's former company Bain Capitol, buy
companies to PURPOSLY destroy them to line their own pockets. Sometimes
they simply do not understand the needs of the user base of the company
they just bought. Either way....the end user is screwed.
When CBS bought Fender back in the day it nearly ruined the brand. Likewise
when Norlin bought Gibson the result was the same. Likewise Gibson ruined
countless companies and technologies they bought. Roland bought Cakewalk.
And Roland actually made software and music hardware. How'd that workout for Sonar users? Bandlab may have it on life support but it will never be what it once was.
The verdict is still out on Yamaha's scooping up Steinberg and Line 6 AND Ampeg. And Korg's grabbing Marshall & Vox.
Sometimes these things work out. But just as often they do not.
Personally, I used to work for Presonus & am a long time Studio One
user. I'm not ready to jump ship just yet.....but I'm keeping a very close
watch on how this buyout progresses.
Studio One users... You staying or going?
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- KVRist
- Topic Starter
- 282 posts since 7 Nov, 2009 from DC
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- KVRist
- Topic Starter
- 282 posts since 7 Nov, 2009 from DC
Fender has Presonus on the front page https://www.fender.com/en-US/start
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- KVRAF
- 3030 posts since 12 Mar, 2002 from Central NY
Had it not been for the overwhelming success of the Studio One DAW software system, it seems unlikely that such an acquisition would have taken place.
And if you look at Fender's front page you may notice that they are not offering Studio One for sale EXCEPT bundled with hardware. And the 12 products they are offering are just a small selection of Presonus' full line.Fender has Presonus on the front page https://www.fender.com/en-US/start
Last edited by CapnLockheed on Wed Dec 22, 2021 5:19 pm, edited 1 time in total.
the secrets to old age: Faster horses, Richer Women, Bigger CPU's
https://soundcloud.com/cristofe-chabot/sets/main
https://soundcloud.com/cristofe-chabot/sets/main
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- KVRian
- 1404 posts since 17 Oct, 2018
Don't see how that's relevant. They also don't have even a fraction of the products Presonus makes on that page.CapnLockheed wrote: Wed Dec 22, 2021 5:16 pmHad it not been for the overwhelming success of the Studio One DAW software system, it seems unlikely that such an acquisition would have taken place.And if you look at Fender's front page you may notice that they are not offering Studio One for sale EXCEPT bundled with hardware.Fender has Presonus on the front page https://www.fender.com/en-US/start
Studio One // Bitwig // Logic Pro // Ableton // Reason // FLStudio // MPC // Force // Maschine
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- KVRAF
- 3030 posts since 12 Mar, 2002 from Central NY
No? Had a look at Presonus's page lately? The first thing you see is a Fender guitar and amp. The focus is already shifting away from pro audio. It's shifting towards YouTube content creators, podcasters and kiddie "producers" with iPhones. Fender is also pushing the "Presonusphere" subscription harder....tho that started before the buyout. None of this is a step in the right direction as far as I'm concerned. Presonus used to be aimed at audio pros but also offered things for beginners. It seems now they are aiming squarely at amateurs. I don't sit in front of my laptop with a Fender acoustic to make YouTube vids. Nor do I use subpar USB mics to make podcasts. I use real mics, (lots of them), and have 32 channels of inputs. I record bands.apoclypse wrote: Wed Dec 22, 2021 5:19 pmDon't see how that's relevant. They also don't have even a fraction of the products Presonus makes on that page.CapnLockheed wrote: Wed Dec 22, 2021 5:16 pmHad it not been for the overwhelming success of the Studio One DAW software system, it seems unlikely that such an acquisition would have taken place.And if you look at Fender's front page you may notice that they are not offering Studio One for sale EXCEPT bundled with hardware.Fender has Presonus on the front page https://www.fender.com/en-US/start
I was concerned when Yamaha acquired Steinberg. But they didn't make immediate and DRASTIC changes as Fender is already doing. If things continue along these lines I may have to consider jumping ship myself.
the secrets to old age: Faster horses, Richer Women, Bigger CPU's
https://soundcloud.com/cristofe-chabot/sets/main
https://soundcloud.com/cristofe-chabot/sets/main
- KVRAF
- 2473 posts since 25 Sep, 2014 from Specific Northwest
Companies like Fender and Presonus don't innovate any longer, in general; they just follow the market. Whether for the better or not, that's where the bread and butter business is going and companies that don't have a boutique kind of niche carved out for themselves must follow to keep the dollars flowing in.CapnLockheed wrote: Wed Dec 22, 2021 7:09 pm
No? Had a look at Presonus's page lately? The first thing you see is a Fender guitar and amp. The focus is already shifting away from pro audio. It's shifting towards YouTube content creators, podcasters and kiddie "producers" with iPhones.
Try finding a modern audio processing/conversion software anymore that properly handles samples. They are all more geared towards podcasters and mp3 rippers. Zero love for finding the perfect loop in a sample and storing that metadata.
Like it or not, U-Tubers, Pod-People and Tick-Talkers are the future. At least until the next thing.
I started on Logic 5 with a PowerBook G4 550Mhz. I now have a MacBook Air M1 and it's ~165x faster! So, why is my music not proportionally better? 
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- KVRian
- 1404 posts since 17 Oct, 2018
Presonus has always been focused on live sound for consumers. They've never played in the highend of the pro audio market. They've mostly always focused on live mixers, beginner to mid-tier audio interfaces and live sound (studio monitors and PA systems) etc. All the product categories they've always sold are still right on their site.CapnLockheed wrote: Wed Dec 22, 2021 7:09 pmNo? Had a look at Presonus's page lately? The first thing you see is a Fender guitar and amp. The focus is already shifting away from pro audio. It's shifting towards YouTube content creators, podcasters and kiddie "producers" with iPhones. Fender is also pushing the "Presonusphere" subscription harder....tho that started before the buyout. None of this is a step in the right direction as far as I'm concerned. Presonus used to be aimed at audio pros but also offered things for beginners. It seems now they are aiming squarely at amateurs. I don't sit in front of my laptop with a Fender acoustic to make YouTube vids. Nor do I use subpar USB mics to make podcasts. I use real mics, (lots of them), and have 32 channels of inputs. I record bands.apoclypse wrote: Wed Dec 22, 2021 5:19 pmDon't see how that's relevant. They also don't have even a fraction of the products Presonus makes on that page.CapnLockheed wrote: Wed Dec 22, 2021 5:16 pmHad it not been for the overwhelming success of the Studio One DAW software system, it seems unlikely that such an acquisition would have taken place.And if you look at Fender's front page you may notice that they are not offering Studio One for sale EXCEPT bundled with hardware.Fender has Presonus on the front page https://www.fender.com/en-US/start
I was concerned when Yamaha acquired Steinberg. But they didn't make immediate and DRASTIC changes as Fender is already doing. If things continue along these lines I may have to consider jumping ship myself.
Focusing on what consumers want (podcasting and YouTube live streaming is super popular right now ) and catering to that is just smart business. They were focusing on that even before Fender bought them so I don't see the change you keep going on about. You think Preonus just created these products over the last few months? It takes years to develop these products from design to delivery. The Revelator line was an initiative Presonus started last year when they released the Revelator microphone (before the Fender merger), but they had already been adding podcast and live streaming focused functionality to their mixers even before that.
Also just to add to this. I find it ironic that you are complaining about a Fender guitar and Amp being in the product page. Are Fender guitars not used in studios for recording now? Maybe I'm not seeing your point.
Studio One // Bitwig // Logic Pro // Ableton // Reason // FLStudio // MPC // Force // Maschine
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- KVRAF
- 3030 posts since 12 Mar, 2002 from Central NY
Maybe I'm not seeing your point.
the secrets to old age: Faster horses, Richer Women, Bigger CPU's
https://soundcloud.com/cristofe-chabot/sets/main
https://soundcloud.com/cristofe-chabot/sets/main
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- KVRAF
- 3030 posts since 12 Mar, 2002 from Central NY
That's one statement I totally agree with. And I'm not wasting another breath or keystroke to get it across.Maybe I'm not seeing your point.
Happy Holidays!
the secrets to old age: Faster horses, Richer Women, Bigger CPU's
https://soundcloud.com/cristofe-chabot/sets/main
https://soundcloud.com/cristofe-chabot/sets/main
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- KVRian
- 1404 posts since 17 Oct, 2018
Good. Save us all the grief.CapnLockheed wrote: Thu Dec 23, 2021 5:39 pmThat's one statement I totally agree with. And I'm not wasting another breath or keystroke to get it across.Maybe I'm not seeing your point.
Happy Holidays!
Studio One // Bitwig // Logic Pro // Ableton // Reason // FLStudio // MPC // Force // Maschine
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- KVRian
- 997 posts since 27 Apr, 2005
Nooo! this guy is hilarious, don’t have him stop. I’m imagining him looking at the presonus page and hyperventilating into a paper bag, while giving a narrowed eyed glare at Yamaha-Steinberg for the last 17 frigging years waiting for them to twitch in a way he doesn’t like. This is priceless entertainment.apoclypse wrote: Thu Dec 23, 2021 11:25 pmGood. Save us all the grief.CapnLockheed wrote: Thu Dec 23, 2021 5:39 pmThat's one statement I totally agree with. And I'm not wasting another breath or keystroke to get it across.Maybe I'm not seeing your point.
Happy Holidays!
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- KVRAF
- 3030 posts since 12 Mar, 2002 from Central NY
Again my point was missed. Apparently you should have spent more time learning to read instead of twiddling your knobs. As I clearly stated:
I hope you get all you deserve this holiday season.....LOL!!
Sorry, you'll get no more free laughs at my expense.I was concerned when Yamaha acquired Steinberg. But they didn't make immediate and DRASTIC changes as Fender is already doing. If things continue along these lines I may have to consider jumping ship myself.
I hope you get all you deserve this holiday season.....LOL!!
the secrets to old age: Faster horses, Richer Women, Bigger CPU's
https://soundcloud.com/cristofe-chabot/sets/main
https://soundcloud.com/cristofe-chabot/sets/main
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- KVRian
- 997 posts since 27 Apr, 2005
we didn't miss your point. your point has zero basis in fact. Immediate and DRASTIC (note all caps) changes? Not one thing has changed, other than a picture on a web site. No product lines have been dropped, nothing new has been announced. certainly things could change, maybe. but they haven't yet, and over analyzing what's on a front web page is not data to base a decision on. you may need to chill a bit. but if you don't, at least I can continue to be amused, so thanks! and happy Holidays to you as well. enjoy the season.
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- KVRist
- 179 posts since 5 Jan, 2008 from Atlanta
I prefer Fender over Gibson lol.syntonica wrote: Wed Dec 22, 2021 7:39 pmCompanies like Fender and Presonus don't innovate any longer, in general; they just follow the market. Whether for the better or not, that's where the bread and butter business is going and companies that don't have a boutique kind of niche carved out for themselves must follow to keep the dollars flowing in.CapnLockheed wrote: Wed Dec 22, 2021 7:09 pm
No? Had a look at Presonus's page lately? The first thing you see is a Fender guitar and amp. The focus is already shifting away from pro audio. It's shifting towards YouTube content creators, podcasters and kiddie "producers" with iPhones.
Try finding a modern audio processing/conversion software anymore that properly handles samples. They are all more geared towards podcasters and mp3 rippers. Zero love for finding the perfect loop in a sample and storing that metadata.
Like it or not, U-Tubers, Pod-People and Tick-Talkers are the future. At least until the next thing.
Fender seems to be a forward thinking company that also is more reasonably priced and is at least trying to bring guitar playing into the 21st century.
Presonus is already subscription. I'm not sure what worse they could do. I think if they remove perpetual licenses completely or try to raise prices too much, they will get some resistance with the number of cheaper DAWS, or other DAWS that don't force users into subscriptions.
On the plus side, maybe some better Amptones, Guitar chord books, guitar(maybe even piano lessons).
Maybe even a hardware interface/controller that integrates with show page for live performing.
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- KVRAF
- 2430 posts since 11 Jan, 2009 from Portland, OR, USA
Maybe they realized "audio pros" like yourself are obnoxious, condescending pricks who like yelling at clouds all day, so they shifted their marketing strategyCapnLockheed wrote: Wed Dec 22, 2021 7:09 pm No? Had a look at Presonus's page lately? The first thing you see is a Fender guitar and amp. The focus is already shifting away from pro audio. It's shifting towards YouTube content creators, podcasters and kiddie "producers" with iPhones. Fender is also pushing the "Presonusphere" subscription harder....tho that started before the buyout. None of this is a step in the right direction as far as I'm concerned. Presonus used to be aimed at audio pros but also offered things for beginners. It seems now they are aiming squarely at amateurs. I don't sit in front of my laptop with a Fender acoustic to make YouTube vids. Nor do I use subpar USB mics to make podcasts. I use real mics, (lots of them), and have 32 channels of inputs. I record bands.