This is their conclusion:
"I confess to being uneasy at the way in which ‘smart EQ’ is presented as waving a magical DSP wand that simply makes things sound better, but if you’re less of a control freak than me, you’ll probably find that it often does have that effect! For me, the most obvious customer for this plug-in is the harrassed and time-poor engineer working in audio post-production, for whom its combination of easy-to-use reverb reduction and magic-wand waving could be just the ticket. And though it probably can’t be considered a must-have for music production and mastering, there are plenty of potential applications here too, and it’s definitely worth downloading the time-limited demo and exploring what it can do for you."
So I got hooked, same way I got addicted to FabFilter and Zynaptiq