u-he

Sendy · Post by **Sendy** » Fri Jan 30, 2015 9:49 pm

Genres proliferated and subdivided down to the cellular level. Now we're left with each genre as a template to be filled in with little in the way of deviation. The more advanced our tools get, the less creative most of us are.

Shiek927 · Post by **Shiek927** » Fri Jan 30, 2015 11:57 pm

Howard wrote:"Genres" used to be diverse: blues, rock, country, folk, jazz... what happened?

Nothing. There is plenty diversity within all EDM. Feeling that dance music is all the same is like saying all Rock/Pop is the same because they all usually have a guitar.

I'm surprised to see so much disinterest by the creators of Hive toward the market it is/was directed too. While I'm happy Hive is more versatile than people thought, it's a bit jarring to see people making a product toward an audience whilst showing disinterest in said audience.

I mean no offense and I hope Hive takes off, but it would be like making a new guitar and going "meh. All Rock music sounds the same". It's not really the sort of attitude people want to see when buying something :/.

jsp1979 · Post by **jsp1979** » Sat Jan 31, 2015 3:20 am

Where is this "disinterest" you keep referring to?

Serious question.

mcnoone · Post by **mcnoone** » Sat Jan 31, 2015 3:45 am

A lot of EDM is daw manipulation, and automation.
It doesn't have to have specific sounds to do.
EDM producers can make a bell sound awesome with effects use, and daw tricks.
Not to mention there will more than likely be a lot of people making EDM sounds for Hive.

Shiek927 · Post by **Shiek927** » Sat Jan 31, 2015 4:19 am

jsp1979 wrote:Where is this "disinterest" you keep referring to?

Serious question.

I'm just not seeing a terrible amount of enthusiasm toward EDM from people here which is strange considering what Hive is marketed toward. As before, Hive is capable of much more depth than people expected which is only a good thing, but it's kind of mind-boggling just how many people around here turn there nose up at EDM in general. How 'easy' or 'standard' it is to do dance-music.

Maybe it's KVR in general, or maybe it's just my imagination, but it's weird seeing this relative lack of actual interest in EDM if this was what Hive was originally marketed toward, hence my guitar analogy.

ouroboros · Post by **ouroboros** » Sat Jan 31, 2015 5:43 am

chk071 wrote:
Aiynzahev wrote:
What does the scale on the left mean?

SCIENCE!

bftucker · Post by **bftucker** » Sat Jan 31, 2015 6:17 am

Shiek927 wrote:
I'm surprised to see so much disinterest by the creators of Hive toward the market it is/was directed too... it's a bit jarring to see people making a product toward an audience whilst showing disinterest in said audience.

It's not really the sort of attitude people want to see when buying something :/.

I don't understand what you are saying. I have seen no anti-attitude toward dance music by U-He, the makers of Hive.

The typical U-He customers and sound designers as represented on a KVR forum maybe! They do seem less than excited about using it for "typically" EDM, etc. sounds. They are kinda odd that way!

xamido · Post by **xamido** » Sat Jan 31, 2015 6:28 am

Nah, it's just KVR. Here, people get more excited with 30 minute modulated evolving drone pad sound.

Shiek927 · Post by **Shiek927** » Sat Jan 31, 2015 6:30 am

bftucker wrote:
Shiek927 wrote:
I'm surprised to see so much disinterest by the creators of Hive toward the market it is/was directed too... it's a bit jarring to see people making a product toward an audience whilst showing disinterest in said audience.

It's not really the sort of attitude people want to see when buying something :/.
I don't understand what you are saying. I have seen no anti-attitude toward dance music by U-He, the makers of Hive.

The typical U-He customers and sound designers as represented on a KVR forum maybe! They do seem less than excited about using it for "typically" EDM, etc. sounds. They are kinda odd that way!

Maybe I just misread Howard's post.

As another example, It is weird seeing so few EDM tracks on OSC (one-synth-challenge). Great to see so much variation, but I guess folks around here are...less than thrilled about dance music? ^^;.

Aiynzahev · Post by **Aiynzahev** » Sat Jan 31, 2015 7:25 am

First of all, I have no objections (obviously only speaking for myself), to someone stating concerns about the factory content. That's probably one of the reasons this new version has some factory content, to get feedback. As one of the contributors, I intend to be as diverse in my offerings as I can, in the context of dance music, but what I submitted for this latest version is just what I had completed till that point. The factory content as a whole, I expect, will be filled out more by 1.0.

I'd like to suggest though that part of the problem in this discussion, and many others like it, is the term EDM. It tends to mean one thing to one and another to another.

Dance music is not isolated from the rest of the worlds music. It has evolved over decades, carrying in it seeds from earlier non-dance genres. It's intrinsic to it's ethos to look outside of itself of inspiration. Some sub-genres could arguably be called entirely derivative.

So if you think of EDM broadly, as an umbrella term covering the entire world of dance music, then there are a lot of sounds that dance music producers use. For example the Korg M1 ended up becoming famous in dance music for the it's piano and organ sound, same with the Roland pizzicato. Take the 909, 808, 303, these were meant to emulate conventional sources, none of these were made for dance music artists.

This complete ease, our ability to absorb absolutely anything and make it our own, that's what gives these genres so much virility and diversity. That's why I love dance music. In fact, this is true of electronic music as a whole, and what keeps it's it exciting and new.

But you know, I get where your coming from, and the more the merrier, I'm all for more of everything EDM in the HIVE bank. As far as I'm concerned all of U-he's synths are dream dance music machines.

Howard · Post by **Howard** » Sat Jan 31, 2015 9:13 am

Shiek927 wrote:Maybe I just misread Howard's post.

Misread indeed... it was a remark about the recent tendency to create a new "genre" for every perceived musical innovation.

xamido · Post by **xamido** » Sat Jan 31, 2015 9:41 am

Yeah, i cannot even follow genre in EDM anymore. Too many category, yet they all sound almost the same. When one of this genre get famous, everyone started making music that sounded the same and formulaic of the genre.

Sad, because the essence of electronic music for me is exploration, to create new stuff with your synth.

ariston · Post by **ariston** » Sat Jan 31, 2015 10:33 am

Howard wrote:
Shiek927 wrote:Maybe I just misread Howard's post.
Misread indeed... it was a remark about the recent tendency to create a new "genre" for every perceived musical innovation.

Nah, you don't need innovation. Just leave out the bass drum on "3" and you have a new genre.

Howard · Post by **Howard** » Sat Jan 31, 2015 10:56 am

ariston wrote:
Howard wrote:
Shiek927 wrote:Maybe I just misread Howard's post.
Misread indeed... it was a remark about the recent tendency to create a new "genre" for every perceived musical innovation.
Nah, you don't need innovation. Just leave out the bass drum on "3" and you have a new genre.

Exactly. Note the word "perceived"

Touch The Universe · Post by **Touch The Universe** » Sat Jan 31, 2015 12:57 pm

I think the scale is how many songs in top ten?

u-he

KVR Audio

Hive needs MODERN Factory Presets (Marketing tip?)