Native Instruments file for insolvency...

[mustgroove]

Makes me appreciate Ableton even more for being very vocal a few years ago that they aren't interested in being bought: https://www.billboard.com/pro/ableton-f ... interview/

[darkydisco]

Thanks! Maybe there is still some hope...

PLEASE HELP! Comment below and share! Seeing so many of you being sad / mad on social media about what's happening at NI (incl. PA & BX) makes me lose sleep right now. I have just reached out to the current owners of PA/BX and offered my help - again.
Tell us what needs to happen... in your own words.

https://www.facebook.com/photo/?fbid=25 ... 4491266886

The ego on these guys to basically decline free advice on not running a company into the ground, despite everything falling apart behind the scenes. Assuming the person overseeing the insolvency restructuring is capable maybe he can hire him?

Would be wonderful if he bought it back for 50 cents on the dollar. But I doubt it.

What about plug-in boutique, maybe they can add to their scalping business and jump into the development game. They already have the distribution platform and marketing down.

[IvyBirds]

Thanks! Maybe there is still some hope...

PLEASE HELP! Comment below and share! Seeing so many of you being sad / mad on social media about what's happening at NI (incl. PA & BX) makes me lose sleep right now. I have just reached out to the current owners of PA/BX and offered my help - again.
Tell us what needs to happen... in your own words.

https://www.facebook.com/photo/?fbid=25 ... 4491266886

The ego on these guys to basically decline free advice on not running a company into the ground, despite everything falling apart behind the scenes. Assuming the person overseeing the insolvency restructuring is capable maybe he can hire him?

Dirk Ulrich sold Plugin Alliance to Native Instruments in 2021 and left the Native Instruments board in 2024

His fingerprints are all over the current Insolvency. What help can he offer? As a business man he decided that NI was an awesome company and that he should sell his business to them. How does that decision look now? Would you trust him for business advice? I know I wouldn't

If he was so concerned with Plugin Alliance and was such a good business man why did he sell it to Native Instruments and then why did he remain on the board of NI until 2024? He selected who he sold the company to, that is his legacy. It is rather rich for him to play armchair QB now based on his actual track record with his prior business dealings, and then moan about how they are rejecting his "help"

His help is exactly why PA is in this current situation, because he chose to sell the company and then chose who it would be sold to.

[Funky40]

Dirk Ulrich .........


........... Would you trust him for business advice?


I know I wouldn't

No !

i wouldn´t either.


and this:
even if Kontakt, Komplete, and the HW created the good cash flow. It has been their creative work, plugins, where they´ve delivered, and what created their good reputation. My "feel" for it.


I´d never decouple these things, just to focus on the money side alone. The reputation comes often enough from another corner. You want to keep "that" in good shape either.

[osiris]

I think about then time the first Massive was released and it was said it was put together with Reaktor, I told one of head guys, why don't you make a version of Reaktor that can save in VST form. You could even have a marketplace for people to sell their creations. A win-win. Was told they didn't want to 'dilute' their premier product.

[BONES]

Well, with NI it's been multiple times already. The fish is rotting from the head here, so the head needs to be cut off once and forever, if anything should help.

You still here? I thought you'd given up on this place years ago. Not sure how a fish or anything else survives without a head.

[t3toooo]

The good news is. I bought a Plugin yesterday from Plugin Alliance

[Kaboom75]

The good news is. I bought a Plugin yesterday from Plugin Alliance

Did you get a serial code to activate it?

[pc999]

The real problem with this kind of situation is the copy protection/DRM used by the software.

If they plug out the servers, you lose "your software".

Things need to mostly dependent on the client side (like u-he does, for example). Of GOG.com does (in the gaming scene)

[Sascha Franck]

You still here? I thought you'd given up on this place years ago.

I never gave up. Just some different priorities.

Not sure how a fish or anything else survives without a head.

Exactly.

[machinesworking]

To summarize what a former employee said elsewhere: this has nothing to do with a lack or decline in sales. NI was actually making good money from Komplete and keyboards. The insolvency has nothing to do with AI, piracy, or the disappointment of KvR users with their strategy.

It's because private equity firms bought up all those other companies, using cheap debt during COVID when interest rates were low. Then they stuck the merged company with the debt. Then interest rates went up.

The folks who sold NI, PA, Brainworx, iZotope to the PE companies cashed out big-time.

This needs to be repeated for anyone wondering what via Occam's Razor appears to be closest to the truth. I do not think this is the end of the road for NI, Steinberg got sold a few times and are still around, same with Digidesign etc.

[parma]

Gotta say, it's been a hell of a month for me: Reason is my main DAW and Kontakt and Reaktor are my most used instruments.

[machinesworking]

Gotta say, it's been a hell of a month for me: Reason is my main DAW and Kontakt and Reaktor are my most used instruments.

Ouch, but to be fair Kontakt is in most peoples top ten used for sure.

[IvyBirds]

This needs to be repeated for anyone wondering what via Occam's Razor appears to be closest to the truth. I do not think this is the end of the road for NI, Steinberg got sold a few times and are still around, same with Digidesign etc.

Steinberg however was never in Bankruptcy or Insolvency proceedings. They were acquired in 2003 by Pinnacle for $24 million who was making money hand over first because they wanted a DAW to go along with their Digital Video platforms, and got sold a year later to Yamaha for $28.5 million ahead of Pinnacle's merger with Avid who didn't need Cubase when they had Protools. That $28.5 million was pocket change for Yamaha

[parma]

Gotta say, it's been a hell of a month for me: Reason is my main DAW and Kontakt and Reaktor are my most used instruments.

Ouch, but to be fair Kontakt is in most peoples top ten used for sure.

Yeah, if anything survives NI insolvency it'll be Kontakt. And Reason could use a kick in the ass. And I did pick up Live 12 Suite for super cheap here in the marketplace just in case.