Next Propellerhead Reason upgrade (9.5) to include VST support

[KarmaShaman]

Well, I was simply trying to come up with the next "hell freezes over" concept.

Ok, maybe this one: KVR isn't a slag fest about ganging up on people because they don't fit the "profile"

Sure dude. I'm hoping for a Ronnie James Dio 'Back from the Dead' duet with Iggy Azalea, but I'm not holding my breath.

[KarmaShaman]

LOL! Well said.

The measure of a man can always be determined by the number of emoticons he uses, and as a balance against the number of words he uses.

[EnochLight]

If anyone is interested, I started a poll related to the 9.5 update. If you used to use Reason but stopped, and are now considering trying it again, please chime in!

http://www.kvraudio.com/forum/viewtopic ... 7#p6775307

[gas pump]

I believe a lot of people are trying to look beyond Propellerhead's recent past of mediocre updates for the last 5 years. The failed attempt to create a new plug-in category that only seemed to overcharge 3rd party developers, left customers without the ability to sell plug-ins and ultimately throwing in the towel and finally accepting VSTs as their saving grace.

Let's not forget the failing hardware product, the sell off of shares of the company and the acquiring of a new financial partner. Who's probably making more of these recent decisions then someone who's been running the company for 17 years.

The only people who seem to be excited about the recent changes are those who currently use Reason and those who have a wallet burning a hole through their pocket just waiting to be spent on more toys. Which will just end up with them trying to learn two DAWs and spending most of their time fiddling between them, instead of finishing songs.

From the wise words of Yoda, “You will find only what you bring in.”

[EnochLight]

Let's not forget the failing hardware product, the sell off of shares of the company and the acquiring of a new financial partner. Who's probably making more of these recent decisions then someone who's been running the company for 17 years.

Except that part isn't accurate. The decision to add VST support was started some time ago, led by the product manager (he's stated as such in this very thread). For the record, software road maps are generally drawn out 1+ years in advance... The venture capital investment buy-out occurred afterwards (but was likely easier to close since they had already planned to add VST-support anyway).

And as far as their attempt at a hardware interface, can you blame them for trying to expand? That's what successful companies do. So it failed - big deal. I would rather they at least try to do something else. I got a semi-decent 2-channel audio interface out of the attempt, and it still works.

But... I digress. Hoping people chime in to the poll I created, and looking forward to 9.5 officially releasing.

viewtopic.php?f=7&t=484140

[Jolaff]

Will we be able to load vst plugins in rewire mode? Just curious...

[EvilDragon]

Nope.

[gas pump]

Let's not forget the failing hardware product, the sell off of shares of the company and the acquiring of a new financial partner. Who's probably making more of these recent decisions then someone who's been running the company for 17 years.

Except that part isn't accurate. The decision to add VST support was started some time ago, led by the product manager (he's stated as such in this very thread). For the record, software road maps are generally drawn out 1+ years in advance... The venture capital investment buy-out occurred afterwards (but was likely easier to close since they had already planned to add VST-support anyway).

And as far as their attempt at a hardware interface, can you blame them for trying to expand? That's what successful companies do. So it failed - big deal. I would rather they at least try to do something else. I got a semi-decent 2-channel audio interface out of the attempt, and it still works.

But... I digress. Hoping people chime in to the poll I created, and looking forward to 9.5 officially releasing.

viewtopic.php?f=7&t=484140

Just like "road maps are generally drawn out 1+ years in advance", so are financial decisions to sell part of their company and bring on additional partners. They've known their numbers looked bad for a long time and they had to do something about it. Like finally listening to their customer base who've been requesting VST support for 17 years.

I'm not sure if you've been aware of Propellerhead's hyperbole from past upgrades and updates, but it's just a business and marketing mentality they seem to have when discussing their products.

[EnochLight]

Just like "road maps are generally drawn out 1+ years in advance", so are financial decisions to sell part of their company and bring on additional partners.

This is an assumption you are making. For all you know, Ernst woke up one day and thought "well, we're going to add VST support and I'm not getting any younger - I think I'll cash my chips in after spending 23 years doing this". For the record, having a board meeting with your board and making a motion takes 1 meeting and a few minutes of time. There's no shortage of VC's out there, and the entire process can take a few months. Not a big deal.

They've known their numbers looked bad for a long time

Source? I had no idea their numbers have looked bad for a long time.

and they had to do something about it. Like finally listening to their customer base who've been requesting VST support for 17 years.

I think some clarity is needed here. Having Reason support VST's prior to it actually become a DAW (at 6.0) would have made little sense. There was no audio recording, no pitch correction, a rudimentary sequencer that even now needs modern features, no decent mixer... Has it occurred to you that VST was only added at the right time? Slightly related: can you really fault them for trying to create a cash cow ecosystem (RE's) first before finally adding on VST support?

I'm not sure if you've been aware of Propellerhead's hyperbole from past upgrades and updates, but it's just a business mentality they seem to have when discussing their products.

Pretty much every DAW under the sun has hyperbole, at release as well as throughout the life of a particular point update. I'm not sure why people think Propellerhead are unique in this particular area. Just say'n!

[KarmaShaman]

Fanboys, Fanboys
Wotcha gonna do
Wotcha gonna do to update 9.2

[KarmaShaman]

Except that part isn't accurate. The decision to add VST support was started some time ago, led by the product manager (he's stated as such in this very thread). For the record, software road maps are generally drawn out 1+ years in advance...

You have no insights into what goes on. None whatsoever.

Dear Lord, talk about gulliable. Propellerheads have had just about all developments completed for a DECADE and drip-feed the loyal user base just enough to keep guys like you hungry and willing to spend up on mediocre releases, or otherwise gush with orgasmic ecstasy when there's a point release. Propellerhead depend on their fanboys, because they're all so gosh darn predictable.

They could release EVERYTHING they have COMPLETED development on to this date, and Reason would be a DAW worthy of taking on every other DAW. But instead they release poor value updates to test the waters, and if it doesn't get the sales they expect, they look into the vast pool of features and cherry pick one or two to keep the kiddies happy.

And of course the kiddies all say 'whoa, so many point releases, Props you are the best !' while ignoring the fact that very update since 7.0 to this date still doesn't constitute a single full digit release. It's getting close to being valuable, but let's see what else they dribble out for version 10

I wouldn't be at all surprised if the next release will treat users like an assistant in a Mexican donkey show. Tiered upgrade pricing, subscription model, you better believe that the new ownersnnhave the big pink stick aimed at all of you. And of course that's business. All those 'already developed' features may even be rolled out faster. But then of course all the fanboys will say 'oh things were sooo good before, when Props really listened to us'.

Sometimes I think the Reason forum should be renamed 'The Special Bus'

[KarmaShaman]

The only people who seem to be excited about the recent changes are those who currently use Reason

This


I'm not seeing any heaving masses of people on KVR saying I'M TOTALLY SWITCHING TO REASON NOW! since the 9.5 announcement.

It's the same old crowd, who get hard when Reason change a color scheme.

[jjpscott01]

I think some clarity is needed here. Having Reason support VST's prior to it actually become a DAW (at 6.0) would have made little sense. There was no audio recording, no pitch correction, a rudimentary sequencer that even now needs modern features, no decent mixer... Has it occurred to you that VST was only added at the right time? Slightly related: can you really fault them for trying to create a cash cow ecosystem (RE's) first before finally adding on VST support?

Well said... Propellerhead are nothing if not "careful" in how they implement anything they do. It took them forever to introduce audio recording into Reason itself but when they did it felt smooth and refined. Pitch correction took years to implement inside the sequencer but version 9 users have been raving about its quality and ease of use since it came out. Reason's time-stretch algorithm's, Player devices, Rack style environment, built in instruments, and still un-matched stability are all examples of Propellerhead's careful attention to detail.

Do they always introduce the latest features before anyone else? No. They just make sure when they introduce it, its done right. I've already heard from several testers claiming the VST implementation is the best they've used DAW thus far. This surprises me none given Reasons history for putting quality before quickness.

[KarmaShaman]

It took them forever to introduce audio recording into Reason itself but when they did it felt smooth and refined.

A basic audio recording capability is surely no big deal. Audacity have been doing it for 17 years, and it's FREE

I've already heard from several testers claiming the VST implementation is the best they've used DAW thus far.

The only ones rushing for the beta are the fundamentalists anyway, so this feedback is hardly a surprise. It's not a good indicator though, when one of the platforms most vocal fanboys can't even work out how to install VSTs properly (as evidenced in this very thread) and a whole online community based around Reason, with the admin and a moderator taking backhanded gratuities from the company.

[jjpscott01]

Yeah im pretty sure the beta testers for Reason ARE probably Reason users(or...fundamentalists??) just like they would be for any DAW. Your completely right. I cant speak on the rest of the "fanboy" nonsense your referring to but you seem to be pretty emotional about all of this so im just going to leave that alone.

The integration is going to be a game changer for a lot of us and it opens up a whole new world of possibilities creatively. Just having my Soundtoys and Waves stuff in Reason alone is worth it for me.