Amplitube 2 Jimi Hendrix RELEASED this month!!!

[A3ntar]

surely those ads are not aimed at females, but aren't females about 50% of potential customers?

"Potential" is the key word here. My own impression is that females are more like 10% of the cutomer's base for such a software.

[Hink]

surely those ads are not aimed at females, but aren't females about 50% of potential customers?

"Potential" is the key word here. My own impression is that females are more like 10% of the cutomer's base for such a software.

does your impression include working in music retail? I think yoi might be surprised. Without female customers I would of starved (fwiw our libe six rep was hot).

Look at it this way...the ultimate goal of any company is to have such a rep advertising isn't needed. So draw a line (1-10), the end being at that point and the beginning being "whatever it takes to get noticed"...where on that line would you put the ad? Or this type of advertising?...I'll be generous and give it a 3 imo...so I ask why

[A3ntar]

does your impression include working in music retail? I think yoi might be surprised. Without female customers I would of starved (fwiw our libe six rep was hot).

Hink, that is why I specified "like 10% of the cutomer's base for such a software". I do see women in retail stores, but I seldom see any on the software side of the store.

Personaly, the AT2 ad doesn't bother me at all. I find it funny more than anything else. I won't buy the software because of the tits, and I won't refrain from doing because of them.

[Hink]

does your impression include working in music retail? I think yoi might be surprised. Without female customers I would of starved (fwiw our libe six rep was hot).

Hink, that is why I specified "like 10% of the cutomer's base for such a software". I do see women in retail stores, but I seldom see any on the software side of the store.

I worked in the software side..in fact when I went from a mom and pop store to Mars it was a girl about 20 that knew the most about recording software in our store..fwiw at Mars I was in pro audio and tech/keyboards...not guitar and like I say, without women customers I would of starved...of course other stores I worked at was by department...

but let me ask you...let's assume you ar right that there are lots women in the music stores, but not in the software department...whose fault is that? Perhaps companies with little insight to see more potential customers...I myself would see a whole in the market and wish to fill it...don't know about you but I would...I mean if I could sell a customer a guitar and then show them how quickly they can record with their pc and they walk out with software they will be back, they will come to me, I will sell them what they need and I will have made a customer whose likely to be loyal....but alas I am retired now ...

[A3ntar]

lol, Hink, I am not saying that women are not potential customers. Of course, every compagny dreams of capturing the most of consumers, wether males or females. But their existing client base is mostly men, and this is what I was saying.

So, considering that the marketing department knows that men are most liekly to purchase their software, they put an ad that would seamingly appeal to men. If they had 50% women or more as a known gender buyers, then they would have put a male with pumped chest instead of a female

On, and btw, an ad is usually meant to attract an attention on it. I don't think they they failed in this regard. Be it good or bad, people noticed that "ad".

[Hink]

you're right it does get attention...but what about this...a view as in the first person...the jamming is going on, you see "your" hands...ahead of you see a smokey club, the camera turns back and you see you twin on the floor...the camera goes forwrd, now you're playing something heavy to an arena the camera looks back and you see your wall of stacks...a few more turns and samples for different genres ...that might catch my attention too...

[A3ntar]

Yes, that would be good too

[donkey tugger]

Hey donkey,

what are you doing in this thread? You already have a super great guitar tone! (Really!)


Best, FRitz

Well, you could always tell it was me and not some generic blues/rock bugger . I do love yer old trad rokk sounds, but a bit of indietastic overdub slightly out of tune trashy shite always does the trick for me. Every geetar and amp comibination I've ever had ends up sounding exactly the same; poor mans wedding presnt trying to play slayer in an alternate tuning whilst pissed up. Can't knock it.

Carry on chaps!

[Squids]

I'd be curious to see how Donkey and Putte like it actually since I enjoy their music. It was fun for me to hear our sounds in Donkey's tracks for sure. A proud Squids on that.

Thanks MikeM. For some reason it looks like you've only posted 10 times but we know that can't be true. You must have lost them or had to rejoin. Actually, I reset mine at one point (or Ben did to all of us) but sadly I climbed right back up there (probably would have been double... so good thing he reset me or you'd know REALLY how crazy I am for coming here! lol).

As for Fritz or anyone who takes stabs at me, I am an easy target because you know (or can know) who I am and that I benefit from the perception of products or companies I am connected with in any way. On the other side is the potential for people to hide behind anonymity. But, that is why I commented about Fritz at least having a web site so we could see who he is, what his music sounds like etc. I can respect that. Otherwise, sometimes I wonder if a poster is maybe even a competitor who is jealous or maybe just wanting to give me a hard time and make me look bad. You never know but sometimes it seems suspicious. Not in Fritz's's case per se (although for a sec I may have wondered admittedly). I don't like to get accusational and I try to refrain from telling anyone off even if they insult me. It just gets ugly and I like to have a sense of humor about all this stuff anyway. Life IS too short to be worked up and this is all supposed to be a lot of fun... music rules! I think on a certain level we are all awesome for being interested in it.

Ok, I had some stuff to say about AT2 (no, not about latency anymore... I am bored of the topic! That and keys too... ). But, it's good to hear from people who got to play it at AES. I wonder if I met you? Of course, it is hard to get a full idea at a trade show but it is nice to get an idea that way. It will be better when you guys can check it out in the stores.

By the way, on an interesting note I WILL be participating in the patch programming. So I will be taking requests... but maybe we'll do that in the thread in the SR forum. I'll let you guys keep talking about the girl here if you want. By the way, I really thought that ad was simple and not much to it. I would say though that it is effective in the typical sense of advertising's goal is to get your attention and have people talking... well? Is this thread not proof of that? The controversy of it is cracking me up. In retrospect it is maybe even brilliant! What do I know about advertising. Oldest trick in the book for a reason I guess.

Ok, more later. gotta go.

[fritzman]

I can see from the posts that followed that Squids' response was measured, when he could have deservedly gone off on Fritz. Well, I guess that's where I come in...

Hi Mikem,

man, I don't understand your point. Squids is the super pro mega cool guy nobody can question because he's so great and all this. Yes, he's a cool guy and he was insensible. Alright, he stated his opinion in a not so nice way and i wasn't super polite either. But we didn't hit one another so what's your point?

Squids' enthusiasm is infectious (in the nicest sense of the word). I've taken him at his word and ordered AT1 (so I can get the free AT2 upgrade). I'm grateful he takes an interest in these forums, and sometimes I wonder why he still bothers, when people seem quick to jump on him half the time. Yes, he has an agenda, but it's not HIDDEN. He's always careful to qualify his statements with his affiliations.

I would say the reason why he hangs around and talks like a waterfall is because he loves to talk a lot (so do I ) and besides of that he has a slight financial interest in telling all of us a thousand times that he LOVES AT2 and that the STONES will love it too. I've got no problem with either these things. I think that it's ok that my opinion differs from Squids here and there. It turns me off that a tasteless (as many stated here) ad campaign is called cool and that (as he said) it doesn't matter what's in an ad as all guitarist don't base their decision on ads anyway. Ah, that's the reason why the ad was made, heh?

But he's also a musician, and a darned good one. We share a lot of musical tastes and influences, he and I. So I *trust* him as a musician when he says AT2 is the real deal (or closer than probably any software has gotten to date). I also "get it"--he loves hardware, but he also loves the convenience, flexibility, and economy of software substitutes, as do most of us here.

Man, surely we don't argue about these points. I still have to check out his music (thanx Squids for the tips and links) but yeah, I agree on the rest.

[begin rant]

...

Fritz, I found the ad to be tasteless, too. I just moved on to the pages that contained the information. From a values standpoint, I'm not the target audience of the ad, and I GET THAT. So I don't get all worked up about it, and instead focus on the product at hand. A cheap stunt from IK? To some, yes. A deal breaker on AT2 for me? Heavens, NO!

I see your points. My outcome on this is simply different.

And I found NO FAULT with Squids' reaction to your offense. It's because you two are apparently from different planets on such issues--so why take it personally? Why not show some tolerance yourself? You'll wield a lot more influence if you keep your cool, rather than coming off all self-righteous.

Hm, what kind of tolerance? The type of tolerance of saying my opinion about these things as everyone here does? I'm still doing that. Where do you think I'm self righteous? Only because my opinion isn't yours and my opinion is strong about these things? Do you feel offended by my family values? Please explain.

It's like going to see your favorite band in concert and having the singer say "FCUK" from the stage. What do you do?

You really wanna know? Such bands are not my favourite bands anymore. Sorry.

You'd consume ZERO worthwhile entertainment if it had to come from completely clean sources.

Sorry, but I strongly disagree. Maybe what you call "clean sources" is something totally different than what I call "clean sources".

[This next part is a general rant, but it applies to the situation at hand.]

A lot of Americans are way too "boycott" happy these days, and it's annoying. "Boycott France", "Boycott CBS", "Boycott Disney", etc. It's self-righteous and obnoxious.

Sorry, I'm german.

It's not about religion--heck, I'm probably more actively "religious" than most "boycotters" are. It's about tolerance. It's about accepting the fact that not everyone has your values, so cut them some friggin' slack. So either quietly boycott as a personal decision, or don't boycott but write a polite letter to the company letting them know something bothered you, so maybe they'll at least think twice next time in light of their varied clientele. In other words, don't be offended where no offense is meant. Life's too short.

Hm. I've got no problem to accept that not everyone has my values. Tolerance is a good thing for all sides, obviously. Strange enough I see way too often that people who are calling for tollerance are heavily intollerant about my strong opinions what they then call intolerance when they don't like my opinions. Interesting, he? And no, this is a forum where everybody can say what he/she thinks and so do I. Why should I hide my opinion about an ad to this public audience while lotsa people here are so hot about the silicon boobs? Why should I not use this forum to express my thoughts about it? If I would have yelled how cool Squids would have looked besides this swedish lady you wouldn't have bothered thinking about making the slightest post about my comment, don't you?

To stand up and say "I'm offended! I'm taking my ball and going home!" just makes the others think you're a prude or a buzzkill, if you will. It doesn't create understanding or tolerance on either side.

You know, there are points where my tolerance is at an end. And you're the same. And so is everybody who's ranting about how tolerant we all need to be. Obviously it's different things where we all react and so it's easy to point the finger and say "Hey, you intolerant prude buzzkill little boy going home with the ball!" And quite frankly, I don't give a lot on such reactions, really. Why should I?


All the best, FRitz

P.S. Sorry for the "on/off topic" again. I'm just a little intolerant when someone writes so expressive that I simply like to react on it.

[A3ntar]

By the way, on an interesting note I WILL be participating in the patch programming. So I will be taking requests... but maybe we'll do that in the thread in the SR forum

Yes!!! Thanks Squids! The requests should be in another thread. They will be easier for you to filter out.

Please do notify us when you start the "Patch request for Amplitube II" thread, I have a couple of patch requests myself

[fritzman]

As for Fritz or anyone who takes stabs at me, I am an easy target because you know (or can know) who I am and that I benefit from the perception of products or companies I am connected with in any way. On the other side is the potential for people to hide behind anonymity. But, that is why I commented about Fritz at least having a web site so we could see who he is, what his music sounds like etc. I can respect that.
Otherwise, sometimes I wonder if a poster is maybe even a competitor who is jealous or maybe just wanting to give me a hard time and make me look bad. You never know but sometimes it seems suspicious. Not in Fritz's's case per se (although for a sec I may have wondered admittedly).

Squids,

I did work in the music software industry for 5 years (2 years at NI and 3 years at Steinberg) and I don't do so anymore for 2 years now. I do some beta testing here and there and I program some presets every now and then. I didn't do anything for NI or Steinberg anymore for two years now and I don't plan to do so. I'm not biased towards any amp sim plugin generally and I don't do any beta testing ATM for any amp sim plugin developer. Man, I hope these thoughts are outa the way now? I enjoy it to be able to state my opinions as a free man without financial interests when saying things. This is very cool for me.

I don't like to get accusational and I try to refrain from telling anyone off even if they insult me. It just gets ugly and I like to have a sense of humor about all this stuff anyway.

You know, I thought that I was not anymore strong than any other poster here who stated their positive opinion about the ad. Where I got uncool was the point where people started to tell me that my values are stoopit. Yes, I should be more tolerant. As much as all the people who are so tolerant in telling me that I should be more tolerant. Hm ...


Best wishes, FRitz

[Watto]

Nicely done, Fritz! And this is all advertising for A2 anyway...

[A3ntar]

Yes, I should be more tolerant. As much as all the people who are so tolerant in telling me that I should be more tolerant. Hm

Fritz, I think it was more your approach, not the message itself. You have the right to say that you don't like the ad, and that you don't appreciate Squid's posts, no one is deniying you that.

But where I felt ackward is when you personaly treated him as an "organ monkey" ( I still don't understand fully what it means, but I know it is not something nice ). It felt to me like an uncalled for personal attack. This is why some people got a bit upset at you.

[fritzman]

Yes, I should be more tolerant. As much as all the people who are so tolerant in telling me that I should be more tolerant. Hm

Fritz, I think it was more your approach, not the message itself. You have the right to say that you don't like the ad, and that you don't appreciate Squid's posts, no one is deniying you that.

But where I felt ackward is when you personaly treated him as an "organ monkey" ( I still don't understand fully what it means, but I know it is not something nice ). It felt to me like an uncalled for personal attack. This is why some people got a bit upset at you.

OK,

where was my approach uncool? Please tell me. Maybe we don't even disagree but I'm simply tired of this "Hey, you've got a different opinion and we don't like it" stuff. So I would really like to know what exactly was inadequate in the context of all this boob raving here.

ORGAN MONKEY: As I already wrote: I'M GERMAN. Maybe it's even a language barrier, fair enough. But for your convenience I quote myself:

Me on page 44:

Most of the time I overlooked your organ monkey style and was amused by it sometimes. But this goes too far for me. Way to far.

Me on page 47:

Yeah, I love that instrument, too. I meant someone who is making crazy stunts to get peoples attention to the "organ". I once was told that this is an organ monkey. A Softimage representative calls himself an organ monkey so that I thought that it doesn't sound bad in english. If it does to you, I apologize.

I don't see where that isn't clear but I try one last time (for the organ monkey thingy): My view of an organ monkey (if the monkey is a human) is simply that he/she gets as much as possible attention for the "organ" by doing cool things, making the people laugh and make the people like the monkey and therefore liking the organ. That is nothing bad in my eyes. Just a very normal advertisement technique for someone as extroverted as me or Squids. Is that clear now? Nothing bad in this sentence, really. I was harsh with other comments, really.


Best wishes, FRitz