If there were smaller bundles, there'd have to be a lot more of them. And since NI do retail that means a lot more investment in packaging, shipping, yadda yadda, right down to the amount of stock sitting on shelves unsold. And what if what you want isnt in a bundle? That's a lot of potential combinations.schnapsglas wrote: OK, even though I don't understand the logic of how NI not having problem with it implying me not having problem with it, I will quickly explain why such bundling practices are problematic. Certainly you can disagree with these, but you should see where I'm coming from.
1. Consumer does not have real choice, and therefore products from other developers can get overlooked.
2. Such pricing implies there could be smaller bundles or individual products priced more reasonably.
And I am pounding on point #2 here; why not have smaller bundles? If you think back to something like Komplete 5, it made sense because it was a suite of samples and instruments. But now NI has many lines of products now; certainly if I had Komplete Ultimate, I wouldn't buy any more compressors. And if I wanted to buy their compressor and tube premium plugins, why buy them now when they are $400 already to start with and could be included in the upcoming KU?
If you think I am against NI or something, I'm not. I like those guys. But I do find bundling like this frustrating. I was just saying that 1. I personally don't like buying bundles where 75% of things inside are useless for me and 2. I feel they can make better offers. And what's wrong with that? NI doesn't have a problem with that? I'm fine with that.
And the pricing for the bundles couldnt compete with the discount on Komplete without undermining the single-product costs. If K8 is cheaper than those 3 products, how do you price a bundle with less? It has to be much closer to the cost of one product to be worthwhile to the buyer compared to the cost of Komplete. And it actually would undercut the sales to people stretching that one 'extra' product cost to get everything in Komplete.
Or NI have to raise the cost of Komplete just to make the smaller bundles look better value.
There's really no scenario, at the current pricing of Komplete, for which smaller bundles make much sense, for us, or them...
by Fractal Audio and Kempler.
