There is always competition, I just expressed my very personal reasons why I would not buy it (yet). For others as yourself the many competitors might simply loose.
As such I include beside Bitwig (you get a DAW on top) Reaktor, Fathom, Pigments, Falcon, Halion (a nightmare in UI...), VCV-rack (as soon the VST version is finished), Lion and many, many more. Even the free Surge could be a competition depending on what you want to achieve and what you can afford...
(I know its not modular...)
In my case Pigment won over Phase Plant btw... 69 Euros and MPE -> deal...
Even the visit of a concert could be a competition if you need to choose between The Rolling Stones and Phase Plant and you can only afford one of the two... I would prefer King Crimson and could still get Surge and VCV-rack as well...