Native Instruments Layoffs?

[Daru925]

Lets see what they do first, but if they go sub only, then its bye bye for me.
Hope the people fired (sorry kindly laid off) find a new job soon.

[fedexnman]

Maybe Apple will buy them up like they did Camel Audio ?

[Calenberger]

I can not understand how this repeated talk about subscription can be matched with an integrated hardware / software environment which NI has. Is here at KVR a Plugin Alliance subscription trauma prevalent which obfuscates logic?

[Calenberger]

Maybe Apple will buy them up like they did Camel Audio ?

For me as Mac / LogicPro user that would be my preferred solution...

[telecode]

Unfortunately,most corporations are forced into the situation of choosing profits over people

As long as they don't have a monopoly on the products and services that they are offering,then we can often just move to another provider...

One of the cool things about the digital music business, is that the internet has levelled the playing field and the smaller players are able to compete like never before...

But the BIG Boys don't always like this because they would like to try and Kontrol everything...

Tough

Restructuring is a very normal part of business. And yes, companies are in the business of making money and profits and they make that a priority, but believe me, no one is out there gunning and looking forward to knowingly make a chose to have someone else be unemployed and starve so there are more empty hallways in the company so more profit can be made. There are all sorts of things that go into the decision to reduce operatijng costs. Lay offs are an indicator that operating costs are being reduced. Most probably a byproduct of not enough sales and profit, but really the only people that will know that are the NI top management.

My guess is, its a very crowded market and lots of other companies are competing in the space where NI operates in. NI are losing their share because people aren't sticking to brands -- they are buying whatever they see that is priced well, has decent reviews and seems to have good value.

What I am taking away from this NI layoffs stuff is that it might be an indicator that the NI business strategy of selling the chinese-buffet-style-all-you-can-eat software sale, (I am referring to the Komplete Ultimate product), may not have been doing as well as it used to do. NI where known for giving lots of value by selling you one huge big honking chunk of instruments and sounds and many just waited for the summer 50% off sale to pick it up. The reality that most customers accepted was, yes, we will spend X amount on the product to get all these other things even though we are fully aware we will most probably use 20 to 30% of those sounds at most and will rarely touch any of the others, but who knows, maybe one day i will want to make a other type of music and it will come in handy. Anyone ever use that rockin' Gamelan in a song riff yet?

Maybe this means the future of music software sales is price it lower and make it more specific to the audience. Who knows.

But from my personal experience and observation. NI made and still make good stuff. Any hardware I bought was well made and did not break down. True, I haven't been the most keen to keep staying up to date and still use the MK1 and older Komplete interface as they still work fine. THe last thing i got was a Jam and its working fine. The software and VST are good and decently priced. Just sitting back and wait and see.. where it all goes.

[v1o]

Same for those two clowns who run Native Instruments

Hmm I don't think they are clowns. They founded the company like 23? years ago and their management gave us Reaktor, Kontakt, Komplete, Massive, Absynth, Kore, Maschine, Tracktion etc. Yes, engineers designed and coded but who hired the engineers?

NI was founded by Stephan Schmitt. He left NI.

This is his new company they make a hardware synth
https://www.nonlinear-labs.de/product/c15.html

[HM]

Subscribtion or not ,.. it could go both ways ,.. what is important for them is to maximize the drain from the company within a certain milking-timeframe,.. subscribtion is not nessesarily their choice

That the founders of the company redraw full or partly at a certain point, optimising the money they can drain out of the company, is not unusual, obviously its not a good way it happens in this case, (for the users), but nothing unusual at all, 23 years is a long time in a hard business, and economist are pointing out to a new financial crisis, its just about the right time to redraw,... Karl Steinberg did so as well, relatively young as far as I remember

I'm more concerned that some small developers will stop their business than big players like NI.

Some users are tied up to NI ,.. and have a lot to loose

But the biggest loosers in the game we see now might well be the small as well as medium developers that provide material in NI formats ,.. I fell sorry for them

They should realy make their own common format at a certain point in the future

Aside from the Komplete content I only bought a pair of extras instruments in thier format, happy so,. I will survive this, we all will, shit happens,...

Might all just serve as a good lesson not to put all the coins on the same table

[muki]

> This is his new company they make a hardware synth

are you sure you're not confusing him with stephan schmitt
of nonlinearlabs C15 fame ?

https://www.synthtopia.com/content/2019 ... namm-2019/

the mr. schmidt from the schmidt synthesizer is afaik coming from MAM

"Instrument designer Stefan Schmidt and his company MAM, located in the south of Germany, grasp the sign of the times and introduce the MB-33[…]"
http://www.schmidt-synthesizer.com/en/

https://www.keyboards.de/stories/ein-be ... nthesizer/

[fmr]

> This is his new company they make a hardware synth

are you sure you're not confusing him with stephan schmitt
of nonlinearlabs C15 fame ?

https://www.synthtopia.com/content/2019 ... namm-2019/

the mr. schmidt from the schmidt synthesizer is afaik coming from MAM

"Instrument designer Stefan Schmidt and his company MAM, located in the south of Germany, grasp the sign of the times and introduce the MB-33[…]"
http://www.schmidt-synthesizer.com/en/

https://www.keyboards.de/stories/ein-be ... nthesizer/

Yes, they are two different persons (not even related, AFAIK). And one is named Schmitt, while the other is Schmidt.

[v1o]

It has come to our attention that a well-known DJ manufacturer in Germany has been laying off 200+ engineers.
We can help as we’re looking for 50 digital hardware, DSP and embedded software engineers for our Innovation centers in Willich, Germany, Manchester, UK and Aarhus, Denmark.
We welcome everyone to apply and send their resume to Julia.atli@musictribe.com. If you know anyone from this company please share this post with them.
Of course we welcome anyone else who is not affiliated with this particular company.
Thank you.

Behringer have expressed interest in hiring former NI staff
https://www.facebook.com/BEHRINGER/post ... 2721148914

> This is his new company they make a hardware synth

are you sure you're not confusing him with stephan schmitt
of nonlinearlabs C15 fame ?

https://www.synthtopia.com/content/2019 ... namm-2019/

the mr. schmidt from the schmidt synthesizer is afaik coming from MAM

"Instrument designer Stefan Schmidt and his company MAM, located in the south of Germany, grasp the sign of the times and introduce the MB-33[…]"
http://www.schmidt-synthesizer.com/en/

https://www.keyboards.de/stories/ein-be ... nthesizer/

Apologies. I've fixed the links.

[telecode]

It has come to our attention that a well-known DJ manufacturer in Germany has been laying off 200+ engineers.
We can help as we’re looking for 50 digital hardware, DSP and embedded software engineers for our Innovation centers in Willich, Germany, Manchester, UK and Aarhus, Denmark.
We welcome everyone to apply and send their resume to Julia.atli@musictribe.com. If you know anyone from this company please share this post with them.
Of course we welcome anyone else who is not affiliated with this particular company.
Thank you.

Behringer have expressed interest in hiring former NI staff
https://www.facebook.com/BEHRINGER/post ... 2721148914

> This is his new company they make a hardware synth

are you sure you're not confusing him with stephan schmitt
of nonlinearlabs C15 fame ?

https://www.synthtopia.com/content/2019 ... namm-2019/

the mr. schmidt from the schmidt synthesizer is afaik coming from MAM

"Instrument designer Stefan Schmidt and his company MAM, located in the south of Germany, grasp the sign of the times and introduce the MB-33[…]"
http://www.schmidt-synthesizer.com/en/

https://www.keyboards.de/stories/ein-be ... nthesizer/

Apologies. I've fixed the links.

Old news. Behringer.posted that like the day after it broke.

Small tip from IT guy. If I were a comp sci grad and and software engineer, it's be like fauk DSP. I want to get the best and fastest return on my investment in education as possible before the TikTok and Tata consultancy guys get in.


Go into Big Data and AI software engineering. There's a lot more money to be made. I seriously doubt behringer pays much as big financial and insurance companies..but what do I know . I am just some random shmo on the internet.

[v1o]

Go into Big Data and AI software engineering. There's a lot more money to be made. I seriously doubt behringer pays much as big financial and insurance companies..but what do I know . I am just some random shmo on the internet.

Money is better but the job is not as fulfilling or rewarding. I know plenty of programmers that have left their corporate gigs at Fortune 500 companies to go indie.

[telecode]

Go into Big Data and AI software engineering. There's a lot more money to be made. I seriously doubt behringer pays much as big financial and insurance companies..but what do I know . I am just some random shmo on the internet.

Money is better but the job is not as fulfilling or rewarding. I know plenty of programmers that have left their corporate gigs at Fortune 500 companies to go indie.

nope. you are wrong it's all about the moonnneeaya. these guys know where its at..



but seriously, all jobs become more or less unfulfilling the longer you stay in the organization and the more you get involved in the internal dynamics and politics of the place. the trick to sanity and being self fulfilled lies within you and your own approach to people, the job, the organization and life in general.

[vurt]

Go into Big Data and AI software engineering. There's a lot more money to be made. I seriously doubt behringer pays much as big financial and insurance companies..but what do I know . I am just some random shmo on the internet.

Money is better but the job is not as fulfilling or rewarding. I know plenty of programmers that have left their corporate gigs at Fortune 500 companies to go indie.

nope. you are wrong it's all about the moonnneeaya. these guys know where its at..



but seriously, all jobs become more or less unfulfilling the longer you stay in the organization and the more you get involved in the internal dynamics and politics of the place. the trick to sanity and being self fulfilled lies within you are your own approach to people, the job and the organization.

there arent many wealthy conjoined twins in the world.

[robotmonkey]

I can not understand how this repeated talk about subscription can be matched with an integrated hardware / software environment which NI has. Is here at KVR a Plugin Alliance subscription trauma prevalent which obfuscates logic?

Simple. Software on your controller will also need subscription or it will not work.