Apple reveals iPhone OS 4 with iAd. Great revenue for developers!

[Optomadic]

Take a look here: http://www.neowin.net/news/apple-reveals-iphone-os-40

Apparently iAd allows a developer to make 60% while apple takes 40% revenue sharing for ads placed in apps.

Man, apple is killing it this year! 1st the iPad now this.. Whats next.

[Optomadic]

iAd:

The seventh of Apple's seven "tentpole" features is iAd. It seems the rumors about Apple introducing a mobile advertising network were very much true, as they will now be providing their own implementation of iPhone advertising for developers to use as they see fit. Jobs noted that whilst free apps are great, the company wanted to help the developers make a bit of money, and this is the way to do it. Jobs said, "The average user spends over 30 minutes using apps on their phone. If we said we wanted to put an ad up every 3 minutes, that'd be 10 ads per device per day — about the same as a TV show. We're going to soon have 100m devices. That's a billion ad opportunities per day!" Developers will get an "industry standard" of 60% of the cash made from advertising. Jobs managed to get laughter from the crowd when he noted that the ads implemented by iAd are done completely in HTML5, shunning Adobe's Flash platform.

[ouroboros]

That is pretty smart stuff>
If only I programmed!
(or had a good idea )

[aMUSEd]

OK IAd looks crap but the rest is a pretty sweet update - multitasking, email improvements, app folders - can't wait

[Jim Roseberry]

iSPAM???
That makes me iPuke and iPO'd

I do not want 3G with SPAM.
I do not want that SPAM iAM.

[tomg]

"The average user spends over 30 minutes using apps on their phone. If we said we wanted to put an ad up every 3 minutes, that'd be 10 ads per device per day — about the same as a TV show.

Ads will truly be embedded within applications - videos or any other form of media won't take you out the application, but instead, they'll play right then and there, as iAd is implemented within the operating system itself. Developers can go to great lengths with the advertising it seems, with a demonstration of a full blown game features as one of the advertisements.

I had to check to see if it was April 1st.

Are you shitting me they are going to interrupt application use to force ads? It's not f**king entertainment TV it's a GD computer where I assume Apple users try to get some work done or place important phone calls.

If you want to call 911 do you have to sit through a tampon commercial first? I'm hoping that's an exaggeration.. but I'm not sure anymore.

Just another reason not to buy anything Apple ever again IMO. I started on an Apple][ and loved the company for years through many computers. I can't believe what a greedy bunch of shit heads they have become.

[thecontrolcentre]

I can't believe what a greedy bunch of shit heads they have become.

iCan

[tomg]

I can't believe what a greedy bunch of shit heads they have become.

iCan

[Optomadic]

iSPAM???
That makes me iPuke and iPO'd

I do not want 3G with SPAM.
I do not want that SPAM iAM.

In this case I dont mind some ads as Apple will be the ones doing all the selling..
Hang on while I cut to commercial ..
..
Viagra blah
..
Natural male enhancement blah..
..
Hair club for men..

[bmanic]

"The average user spends over 30 minutes using apps on their phone. If we said we wanted to put an ad up every 3 minutes, that'd be 10 ads per device per day — about the same as a TV show.

Ads will truly be embedded within applications - videos or any other form of media won't take you out the application, but instead, they'll play right then and there, as iAd is implemented within the operating system itself. Developers can go to great lengths with the advertising it seems, with a demonstration of a full blown game features as one of the advertisements.

I had to check to see if it was April 1st.

Are you shitting me they are going to interrupt application use to force ads? It's not f**king entertainment TV it's a GD computer where I assume Apple users try to get some work done or place important phone calls.

If you want to call 911 do you have to sit through a tampon commercial first? I'm hoping that's an exaggeration.. but I'm not sure anymore.

Just another reason not to buy anything Apple ever again IMO. I started on an Apple][ and loved the company for years through many computers. I can't believe what a greedy bunch of shit heads they have become.

Umm.. you do realize that it is entirely voluntary by the developer to choose add support. In fact many apps in the app store are "addware" already and the adds are extremely irritating so I never download any of those apps.

I think this is a great idea as long as it isn't abused and if it is, the developers without adds will have a field day.

Cheers!
bManic

[Optomadic]

The spammy aggregate hole shall be plugged!

[kbaccki]

Fortunately, without CDMA support, iAds will be restricted to the little blue blobbies on the map to the right:

[jmh]

Umm.. you do realize that it is entirely voluntary by the developer to choose add support. In fact many apps in the app store are "addware" already and the adds are extremely irritating so I never download any of those apps.

I think this is a great idea as long as it isn't abused and if it is, the developers without adds will have a field day.

I disagree.

Granted, I'm a new user, but so far the ad-supported freebies haven't had any irritating ads and some of them even allow you to disable the ads.

What iAd effectively does is giving everybody and their cousin an easy delivery mechanism for way more irritating ads you cannot even skip.

That is the big problem with it - what ever annoyances ads could ever contain, it's now OS supported so that every idiot who thinks they "need" more income from their applications that aren't good enough as is to deliver the income they dream about, can implement and forcefeed even more annoyances way more easily.

This will be abused to no end, there's no question about it. It will be us users suffering from it, as our only "choice" will be going for the paid alternatives every time - and as it's too easy and too lucrative ("hey, we can make more money by selling adspace in our app!") we will see ads in paid apps as well.

There is no opt-out mechanism if the developers so choose (as in, an app being paid for does not guarantee freedom from ads) and THAT's the big failure - from the user POV - Apple won't be addressing. It has happened with every other platform and media format where ad support has appeared as a crux for otherwise failing financial efforts so it will happen on iProducts too.

[bmanic]

Umm.. you do realize that it is entirely voluntary by the developer to choose add support. In fact many apps in the app store are "addware" already and the adds are extremely irritating so I never download any of those apps.

I think this is a great idea as long as it isn't abused and if it is, the developers without adds will have a field day.

I disagree.

Granted, I'm a new user, but so far the ad-supported freebies haven't had any irritating ads and some of them even allow you to disable the ads.

What iAd effectively does is giving everybody and their cousin an easy delivery mechanism for way more irritating ads you cannot even skip.

This has already been the case many times. Clearly you haven't run over 500 apps like some of us have.

Oh and where the heck have you read that you can not skip the adds? Source please. Surely the developer of any said program can choose themselves HOW to incorporate the add into the program? As far as I understood the iAd scheme was that Apple provides the add (aka the quality) and thus takes 40% from the revenues. Everything else is up to the developer, including how to implement it, where to implement it and how often the add pops/up or annoys us. Heck they could even implement it so that once you've seen the add 3 times it will not be shown any more again.

Like I said, it has already been the case in many programs. Heck the worst I've seen in a "free" utility app (some toolbox wannabe) was scrolling adds both on top and bottom, strategically placed so that you'd more often than not hit the damn things with your fingers. Boom! Instant closing of the app and website pop-up. How on earth can anything become MORE annoying than this? You couldn't remove the adds either.

That is the big problem with it - what ever annoyances ads could ever contain, it's now OS supported so that every idiot who thinks they "need" more income from their applications that aren't good enough as is to deliver the income they dream about, can implement and forcefeed even more annoyances way more easily.

.. and this will ultimately lead to their demise. Do not underestimate the power of people complaining. It's happened before, it will happen again.

This will be abused to no end, there's no question about it. It will be us users suffering from it, as our only "choice" will be going for the paid alternatives every time - and as it's too easy and too lucrative ("hey, we can make more money by selling adspace in our app!") we will see ads in paid apps as well.

Perhaps in some but I don't think the situation will change much. The market will decide. You sound like we, the users, have no choice in the matter.

There is no opt-out mechanism if the developers so choose (as in, an app being paid for does not guarantee freedom from ads) and THAT's the big failure - from the user POV - Apple won't be addressing. It has happened with every other platform and media format where ad support has appeared as a crux for otherwise failing financial efforts so it will happen on iProducts too.

Source please. What do you mean by there not being any opt-out option? Surely the developer can just say: Damn.. this was a bad idea. I'll just remove the adds for the next version.

No?

I'm pretty sure the market will dictate some happy medium. Developers without adds and good products will have a field day and get all the cash if the market gets saturated with semi-crappy apps with tons of adds.

Cheers!
bManic

[jmh]

Oh and where the heck have you read that you can not skip the adds? Source please.

Ehh. You really think you as a user will be in charge of the situation? Can't wait to see you happily clicking away all those fullscreen video ads and feeling happy that you as a user are in control of things

Will an optional "skip this ad" button chosen by the advertiser make it all good?

Surely the developer of any said program can choose themselves HOW to incorporate the add into the program?

Yes. I'm talking about that choice the developers make. You as a user won't have a say in it - not even with your money _if the developer so chooses_.

Like I said, it has already been the case in many programs. Heck the worst I've seen in a "free" utility app (some toolbox wannabe) was scrolling adds both on top and bottom, strategically placed so that you'd more often than not hit the damn things with your fingers. Boom! Instant closing of the app and website pop-up. How on earth can anything become MORE annoying than this? You couldn't remove the adds either.

By being fullscreen, you cannot close it, cannot skip it. Think about it for a second. See and read Apple's promotional material regarding iAd.

.. and this will ultimately lead to their demise. Do not underestimate the power of people complaining. It's happened before, it will happen again.

Uh oh. Forest and trees. Think about every single ad-supported website out there with their ads.

They're still there.

Same with pretty much all the ad-supported free software.

But it's kind of beside the point. The point is that it's too easy for the developers and Apple is promising too great profits.

Why see the inevitable problematic situation when it could have been avoided? Now you don't have any choice in the matter. You just learn the hard way which developers abuse the system and avoid them in the future. The big difference to the current situation is that there will be so much more of them.

Perhaps in some but I don't think the situation will change much. The market will decide. You sound like we, the users, have no choice in the matter.

That's the point - we don't. We have no way to opt out of advertising, paying for all your apps DOES NOT guarantee it.

Source please. What do you mean by there not being any opt-out option? Surely the developer can just say: Damn.. this was a bad idea. I'll just remove the adds for the next version.

No?

Ehh, come on. What I said was that you as a user have no way to opt out of advertising altogether, not even by paying for every single app.

"Source please". Read the whole iAd -thing again, it's all there.

I'm pretty sure the market will dictate some happy medium. Developers without adds and good products will have a field day and get all the cash if the market gets saturated with semi-crappy apps with tons of adds.

Well, such a happy medium hasn't happened anywhere else. RSS, ad-supported websites... Come on, you surf the web as much as I do, you know the reality

With an ecosystem where there's no concept of demoing software at all, it's either taking a chance by paying for software or accepting ads and limited functionality, you really think that an OS-supported easy way to implement forcefed ads on both sides of the paid/free fence is a good thing?

Are you on some other internet than the rest of us?-)