Realitone show off Hip Hop Creator at NAMM

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Got a chance to catch Mike Greene of Realitone at NAMM. He was showcasing the soon to be released Hip Hop Creator, an intelligent sample sequence instrument for Kontakt.

See all SLR NAMM posts here: http://bit.ly/2ji7Gyp

Host: Sample Library Review http://SampleLibraryReview.com

Music: http://DonBodinMusic.com

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That's what hip-hop sounds like? I had no idea!

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So brave of Mike to pose with that cap and gold chain for the promo poster. But who was that doing the demo? ;)

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Good presentation. Not so sure about the actual product though. :D

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Image
rabbit in a hole

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Look out DubTurbo, you've got some competition!!!

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That's downright embarrassing.

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So this is why the update for Blue is late!

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I generally love Mike's post on VI control, his product presentations and his hilarious NAMM reports - although I think he forgot to do one this year, but I guess he was quite busy.
But I find his humour somehow needs to be held back a bit when it comes to products.
This 'Hip hop creator' comes across a bit too much like a parody. Perhaps it's a solid product but the loop shown off in the video just doesn't sound fresh, and if there's one genre that doesn't need a 'complexity' parameter it's Hip Hop. That super busy hihat sounds out of place.

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garryknight wrote:So brave of Mike to pose with that cap and gold chain for the promo poster. But who was that doing the demo? ;)
The guy we hired to do the demo is an A-List supermodel we hired. Handsome devil, isn't he? :D

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Armadillo wrote:I generally love Mike's post on VI control, his product presentations and his hilarious NAMM reports - although I think he forgot to do one this year, but I guess he was quite busy.
But I find his humour somehow needs to be held back a bit when it comes to products.
This 'Hip hop creator' comes across a bit too much like a parody. Perhaps it's a solid product but the loop shown off in the video just doesn't sound fresh, and if there's one genre that doesn't need a 'complexity' parameter it's Hip Hop. That super busy hihat sounds out of place.
You raise an interesting point about holding back the humor a bit on this one. In hindsight, maybe I should have played it a little straighter, especially with a genre which tends to take itself very seriously.

But ... believe it or not, I used to produce hip hop records (I have the gold and platinum records on my wall to prove it) and used to make "Yeah boyyyyy!" jokes like that all the time. It just made the sessions fun, since no one questioned my legitimacy. (My tracks would speak for themselves.)

However, in a NAMM context, where I appear to be some average middle aged white guy, the schtick may not work as well. Your point in that regard is well taken. Either way, though, ultimately the product wasn't ready anyway, so f-it, I decided to have fun with it. :D

I will say something about the complexity slider, though. In the video, I certainly overdid it, plus the example I played was at too fast a tempo. However, hihats in hip hop today are indeed pretty busy, with 32nd or 64th notes thrown in a lot. Even kicks will sometimes be really busy. Again, in my video example where I made *everything* really busy all at once, that would be crazy. But in a more surgical way, I believe people are going to find the complexity control very useful.

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Looks great Mike. Can't wait to hear a walkthrough or teaser video. :)

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Very interesting. A lot of hip-hop right now is very simple parts, with a couple of parts that get crazy busy - 808s, hi-hats, maybe also snare rolls. Hat and snare rolls might well also include pitch variations. So it won't be crazy busy all at once, but the extreme simple side of the sliders needs to be extremely simple, and max complexity does need to be pretty crazy.

The hardest thing will be updating future versions to keep up with changing trends.

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i think we all expect an other great singer from you...

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Mike Greene wrote: I will say something about the complexity slider, though.
Any chance of a standalone complexity slider? I can think of some people genres that could do with one...

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