Is The Music Production Business Dead?

Anything about MUSIC but doesn't fit into the forums above.
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Here is how an industry professional (not mentioning his name) explains it.
Many of us made great livings from doing remixes for promo records of the mainstream pop bands, Spice Girls, All Saints, Five etc etc. The model worked great, a pop band made a track and sent it to the radio stations 6 weeks in advance of release (UK). We then made dance versions of that track for DJ's to play in nightclubs and dance music stations 6 weeks before release to help market the track to a wider audience. Everyone in the chain got paid well and it worked for years. Fast forward to now. Once the record companies realized no one was buying music, they decided to sell out artists very cheaply to the streaming services and make the artists sign 360 deals on every single bit of income they made. Essentially, the record companies pimped out the artists to Spotify etc in order to gain a decent percentage of streaming revenue, but leaving the artists virtually penniless. So the question is this. Why would an artist pay a pro mastering engineer 300 pounds a track when they cannot make a penny back in profit. It makes sense for most to use IZotope or whatever, mastering engineers are expensive, our old mastering engineer drove a BMW M3! Steaming has killed the business and artists just get screwed from all angles these days. The golden era is over and I feel sorry for those trying to make a living in this day and age.
For those actually in the business, is this pretty much spot on? I wouldn't know because I've never made it in the business at any level. But it does make me wonder how much more difficult it is today than it was back during my era when synthesizer was barely a word in the dictionary.

It is pretty sad if this is indeed the reality today.

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It has nothing to do with synthesizers though. Music is everywhere for free. And even hen it's not free, it's quite easy to get it for free to the point that many young people I know don't 'know' that Dling music, and other things, isn't legal. ( Well some are a bit aware of this, but they don't care a lot ime ' :shrug:
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The music production business as a whole is not dead - otherwise why are there still some people making a living from it? - but the scale and opportunities of the model from a couple of (pre internet) decades ago are.

Same with nightclubs from that era.
Yes, there are some famous festivals and club events still today - and mostly in the summer - but the time when every small UK town had 2-3 serious music venues, as opposed to chavy bars, are long gone also.

Those days aren't coming back (unlike 1990s CDs allegedly...).
My first career - local print newspaper journalism - was similarly lost to the passing of time and updated tastes.
Such is life. Keep adapting or get stuck.

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That seems to match up with what I've heard in various places. There was a time when the record labels didn't touch your merch sales but now they want a cut of everything and everything isn't bringing in a whole lot any more.

I don't know why anyone would even sign to a label anymore. What's the benefit? You can do your own distribution and social media is where all the promotion is happening these days. Why would you need a label taking a cut of everything you do?

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Not every label has sold out to Spotify. Thank goodness too, they have ruined streaming for artists. We stay fairly busy doing remastering/reissues of old albums by LA-based labels, mostly punk and post punk stuff.
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Well, for last decade remixers is over, but still folks who know how to make music can survive, gate is opened, playing field is more even now, you need to be the best among huge competition and offer something, not just be that lucky guy who got exclusives all the time because you have barely any competition, now they make public remixing contests and they choose what they need.

Today music serves as promo to live shows where money is earned, if you don't want to be a DJ/performer, than make music for them, if you can't make music for others, than make music for yourself and get another job to put food on your table.
This entire forum is wading through predictions, opinions, barely formed thoughts, drama, and whining. If you don't enjoy that, why are you here? :D ShawnG

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It's the opposite. The business is growing, in 2018 +8,1%. We speak about 17,3 Billion Dollar
But not with downloads or the sales of physical media.

For details see the global music report 2018
https://www.ifpi.org/downloads/GMR2018.pdf

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4damind wrote: Thu Dec 20, 2018 7:00 pm It's the opposite. The business is growing, in 2018 +8,1%. We speak about 17,3 Billion Dollar
But not with downloads or the sales of physical media.

For details see the global music report 2018
https://www.ifpi.org/downloads/GMR2018.pdf
Frank, don't really have the time to read through a 48 page report with all I have on my plate right now. So if not in downloads and sales of physical media, then where?

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An anonymous source confirmed to me that this is the case.
This is the same method MJ used when he was working on Anthony Marinelli's Thriller.

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wagtunes wrote: Thu Dec 20, 2018 7:14 pm Frank, don't really have the time to read through a 48 page report with all I have on my plate right now. So if not in downloads and sales of physical media, then where?
Paid streaming. There's a huge graph on page 6 that has specifics.

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But where is that streaming revenue going? Artists seem to be getting crumbs if they haven't signed a decent deal or kept ownership of their publishing.

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The topselling music artist i've heard and read about say that the big money have never come from vinyl or cd but it was by go on tour.

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wagtunes wrote: Thu Dec 20, 2018 2:18 pm But it does make me wonder how much more difficult it is today than it was back during my era when synthesizer was barely a word in the dictionary.
its always been difficult to make money in the music industry, of all the millions of bands out there, how many do you really think made a huge amount of money?

the big difference is back then, the entertainment industry consisted of music or the cinema.
most people consumed music, in one way or another. cinema was a rarer treat because there weren't 20 new blockbusters a week, plus you knew it was a one of event, an album, you owned, forever.
so the market share was much bigger for music.
now we have home movie cinemas, with first vhs now through to blue ray, as well as online streaming.
then theres gaming, another multi million industry.

on top of which, we now have illegal downloads.
and as mentioned above, here in the uk, the live music scene has all been but killed off.
aside from bigger venues, there is little around for upcoming bands to get a following going.

so yeah, there are added difficulties.


however, one positive from all this, it might at least get rid of some of the "well, music looks easier than mining to make my money" and leave us with the "I love music, maybe I could make a few quid or free beer on top of my day job..." type folk, who will then be allowed to rise to the top instead of all the manufactured because they look the part but sound shite weve had to deal with in recent years :)
:ud:

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I didn't read the whole thing either, but from what I did, there are three main points (I am paraphrasing):

1.) Since 2014, music industry revenues have been slowly, but steadily growing. Most of this growth is attributed to an increase in streaming services, which is more than offsetting a continued decline in downloads and physical media. Digital revenues are up 19.1% in 2017 compared to 2016.

2.) Streaming service revenue is impacted by sites like YouTube that offer streaming services at no cost to consumers, arguing that that their business model excludes them from having to pay licensing fees. The report says that 55% of music streaming is obtained by consumers in this way, and it strongly advocates for legislation to narrow what it call the "value gap."

3.) In terms of what recording companies are doing -- there's a section titled "Record Companies Reinvented." It's a little non-specific, but it highlights "new models of artist relationships." Universal Music Group: "... giving artists the opportunity to plug into other parts of our company, be that music publishing, merchandising, brand sponsorship, even documentary and scripted film production, and so forth." In addition, Universal is allowing artists to "build their own label... sign artists to their own brand and create their own platform"

The report is largely silent on artist compensation. There is a graphic on how record companies are assisting recording artists with global distribution, fan engagement, marketing, and connecting with producers, songwriters, etc.

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its not quite true. big labels still pay big money to producers and remixes etc, and they pay big money to advertise the product, they have to to make money

of course, new acts prob cannot afford to get their stuff professionally produced, so do it themselves.

its true bands make next to nothing from steaming, its basically free advertising for them

the industry changes all the time... vinyl, cassettes, cd, download, and round and round....

a good live band can make decent money, and if you can shift some merch all the better

its unlikely you will become a millionaire, but if thats why you are doing it, you prob wont anyway

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