Who loves Subscription Only updates to iZotope products?
- KVRAF
- Topic Starter
- 2938 posts since 9 Dec, 2011 from falling
Let's talk iZotope ...
iZotope update AI-powered assistants for Nectar Pro and Ozone Pro -> "These upgrades are exclusive to new and existing members of iZotope's Producers Club and Music Production Suite Pro subscribers."
It's sad that iZotope would ignore users who have own your products for years and begin providing upgrades only for subscription users. As a long-time customer, I have to say this leaves me with an incredibly bad view of iZotope.
Thoughts? Does anyone love this approach?
iZotope update AI-powered assistants for Nectar Pro and Ozone Pro -> "These upgrades are exclusive to new and existing members of iZotope's Producers Club and Music Production Suite Pro subscribers."
It's sad that iZotope would ignore users who have own your products for years and begin providing upgrades only for subscription users. As a long-time customer, I have to say this leaves me with an incredibly bad view of iZotope.
Thoughts? Does anyone love this approach?
Bitwig Certified Trainer
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- KVRian
- 791 posts since 30 Oct, 2003 from Pacific NW, USA
I haven't had time to look into these new subscription models. I've supported iZotope since their very first plugins. I've spent thousands of dollars on their software through the years because of the sound quality and impressive feature set. So even though I just upgraded one of my bundles, I don't have access to these new updates? These new features are only available to new subscribers? I should find out for myself before I do any complaining, but if this is true, it feels like a smack in the face.
- KVRian
- 958 posts since 8 Mar, 2004 from Network 23
Just my WAG, but my bet is they'll hold the updates for us non-subbers to the next version upgrade.
I'm definitely not a fan of the subscription model - I suspect it's all about reliable recurring revenue* streams, and if nothing else, subscriptions bolster that.
*Sorry for the alliteration. I watch too much CNBC..
I'm definitely not a fan of the subscription model - I suspect it's all about reliable recurring revenue* streams, and if nothing else, subscriptions bolster that.
*Sorry for the alliteration. I watch too much CNBC..
We shall see orchestral machines with a thousand new sounds, with thousands of new euphonies, as opposed to the present day's simple sounds of strings, brass, and woodwinds. -- George Antheil, circa 1925 ---
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- KVRAF
- 2147 posts since 24 Jul, 2017
+1gnu23 wrote: ↑Tue Jun 15, 2021 12:54 am Just my WAG, but my bet is they'll hold the updates for us non-subbers to the next version upgrade.
I'm definitely not a fan of the subscription model - I suspect it's all about reliable recurring revenue* streams, and if nothing else, subscriptions bolster that.
*Sorry for the alliteration. I watch too much CNBC..
For now, I am happy with MPS4 and will ignore the sub. What I have now is stable and does the job in a reliable way. If sub will become mandatory, then goodbye iZotope. There are excellent alternatives elsewhere.
- KVRian
- 1008 posts since 22 Feb, 2014
Too early to tell, so I'm withholding any judgement. AFAIK this is their first exclusive for subscribers. They already said this is how it would be when they announced the subscription options. It makes sense to me to offer exclusives to subscribers. Otherwise, you're just renting software licenses.
FWIW, I'm not a subscriber and have no interest.
FWIW, I'm not a subscriber and have no interest.
- KVRAF
- 3545 posts since 12 Jan, 2019
I see all the subscription things out there, from Spotify to cell phone plans to Izotope, beyond and between, as ways to get people to pay more money than they normally would--or more than they can really afford (like rent-to-own scams). I hate them.
Doing nothing is only fun when you have something you are supposed to do.
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- KVRAF
- 4712 posts since 26 Nov, 2015 from Way Downunder
Interesting point about these updates probably being intended for the next major versions of Ozone/Neutron etc - but subscribers get them first. That's probably their model. That kinda makes sense, but it's a pretty sour carrot on the stick for existing owners to wait their turn or subscribe (I'm not going to subscribe).
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- KVRist
- 365 posts since 17 Mar, 2010
As someone who has purchased many of their products over the years and thus owns them versus a subscription, for me this approach is a big disappointment. Clearly, I understand the business benefit for iZotope to do this. One can hope that some of the new features make it into the next product release -- but who knows? Being a new subscription customer paying $20 or $25 per month makes you more valuable to iZotope, versus customers who have been long-term supporters of the business by purchasing and upgrading over time. Hmm..... good thing there are many different plugin developers to choose from now.
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- KVRAF
- 2179 posts since 11 Mar, 2003
Yeah I didn't read the 'Pro' bit on my email and excitedly thought there were some updates and ran the iZotope manager to see... nothing. Oh, Vinyl had an update for some reason! No, I won't be subscribing.
- KVRian
- 823 posts since 27 Aug, 2020
Yeah, Izotope does.
- KVRist
- 492 posts since 27 Apr, 2013 from Denmark
Such a shame that Native Instruments and Izotope have let themselves get devoured by Fransisco Partners. They are now, or at least becoming, the EA games of music software.
- KVRian
- 823 posts since 27 Aug, 2020
My thoughts exactly, I think I used the exact same words some time ago to describe the situation.
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excuse me please excuse me please https://www.kvraudio.com/forum/memberlist.php?mode=viewprofile&u=427648
- KVRAF
- 1631 posts since 10 Oct, 2018
A subscription model is just a band-aid to stop the bleeding. It does not change a thing in the long run, I'm afraid.