KVR Audio

tony10000 · Post by **tony10000** » Wed Apr 27, 2022 7:17 pm

https://www.engadget.com/pro-tools-subs ... 10247.html

Danilo Villanova · Post by **Danilo Villanova** » Wed Apr 27, 2022 7:27 pm

Imagine my shock...

DJ Warmonger · Post by **DJ Warmonger** » Wed Apr 27, 2022 7:36 pm

Victims of capitalism

tony10000 · Post by **tony10000** » Wed Apr 27, 2022 7:47 pm

Good news for Reaper!

fese · Post by **fese** » Wed Apr 27, 2022 7:52 pm

Subscribe, subscribe, subscribe, subscri-hi-hibe…
I’m begging of you please do take my mon(ey)
Dolly P., 2022

cryophonik · Post by **cryophonik** » Wed Apr 27, 2022 7:56 pm

Oh, OK.

It does raise a question in mind, though. Maybe it's just me, but PT definitely seems to be losing its market share. Are developers of third party plugins continuing to support AAX, or are they dropping support for it? I haven't installed or used my PT license in years, so I haven't really followed who is and who isn't supporting the format, but it seems like I don't see it mentioned much anymore. Then again, KVR has never really had many PT users, so IDK...

seangm · Post by **seangm** » Wed Apr 27, 2022 8:04 pm

Rommelaar · Post by **Rommelaar** » Wed Apr 27, 2022 8:42 pm

https://youtu.be/Ag1o3koTLWM

crickey13 · Post by **crickey13** » Thu Apr 28, 2022 6:34 am

What a shocker.

jamcat · Post by **jamcat** » Thu Apr 28, 2022 7:09 am

So this is where DAWs go when they die.

BONES · Post by **BONES** » Thu Apr 28, 2022 7:40 am

Right, because this shit hole is where you go to find out where the industry is at. Pro Tools was never meant for the likes of you and me, it's for grown ups who have shit to do so they can get paid. Businesses definitely prefer subscriptions because it allows them to forecast costs when they are doing their annual budgets. I imagine it will be overwhelmingly appreciated by the customers Avid actually cares about and if it gets rid of a few more of the annoying idiots, all the better for them.

SHall1000 · Post by **SHall1000** » Thu Apr 28, 2022 8:11 am

It amazes me that there would be enough professionals in the music business to support a subscription only model. I would have thought the music software industry was reliant to a large extent on amateurs and hobbyists.
But then, what do I know?

ghettosynth · Post by **ghettosynth** » Thu Apr 28, 2022 8:37 am

SHall1000 wrote: ↑Thu Apr 28, 2022 8:11 am It amazes me that there would be enough professionals in the music business to support a subscription only model. I would have thought the music software industry was reliant to a large extent on amateurs and hobbyists.
But then, what do I know?

Well, you can tell by their release of Artist that they think that they have some need to get more into the hobbyist market. In some sense, I feel that their subscription model, even for the entry tier, is less of problem than plugin subscriptions. It's an aspirational subscription. You get it if you think that you're going to "blow up" and need to take your silly home recordings to a "pro studio."

TBH, I don't give two shits about it, per se. I have an Avid guitar interface that was blown out a few years ago. It came with their excessively stupid "you can only save two songs" entry level pro-tools, I DGAF about that.

What is interesting is that it was easily predicted and yet the naysayers wouldn't believe that it was happening. See the NI Soundshark, or whatever it's called, merger thread.

In other news, I just downloaded Reaper 6.56 and notice that a version or two ago they added oversampling per FX chain. Cool. Can't wait to give Cockos another $60 for versions 7 and 8. Shit Cockos, raise the price, I'll give you a C-Note. What's that $60/ seven years (and counting, we
've probably got some ways to go) = less than a dollar a month?

pixel85 · Post by **pixel85** » Thu Apr 28, 2022 9:05 am

Good for me. I just hope that Cubase Pro will never end up as a $1000/year subscription because my earnings are not the same as Zimmer or AAA game studios which can put that amount of money (even they would say: "use Reaper, it's free"

).

chk071 · Post by **chk071** » Thu Apr 28, 2022 9:18 am

SHall1000 wrote: ↑Thu Apr 28, 2022 8:11 am It amazes me that there would be enough professionals in the music business to support a subscription only model. I would have thought the music software industry was reliant to a large extent on amateurs and hobbyists.
But then, what do I know?

As far as I always read, the Pro Tools clientele is pretty different to that of, say, Cubase, Studio One or Reaper. Lots of... well... professionals. Just like with Adobe's picture editing software, it seems that they have less of an issue with subscriptions.

On the other hand, a few DAW's go partly subscription as well. Reason, Studio One, Bitwig also has a price model similar to a subscription. I'm pretty sure that others will follow as well. As long as they also offer perpetual licenses, I don't mind. A subscription would be wrong for my use case, as I'm not at all a power user.

Pro Tools is Now Subscription Only