Techivation's Limited Edition Release: T-Compressor M

[Techivation]

Hi everyone!

Hope you’re all having a great time. We have a little fancy release before the year ends!


Techivation T-Compressor M

The Techivation team is introducing you to a limited edition of our T-Compressor plug-in. Meet the T-Compressor M. It will only be available on our web store until the end of 2022, and only up to 5,000 will be sold during this period.

The T-Compressor M contains the same powerful features, like the unique serial compression as the standard version of the T-Compressor, but comes with additional controls such as a fully adjustable attack, release, ratio, and knee settings, and a slightly different workflow.

T-Compressor M also has the threshold as the central knob, like our most popular plug-in, the T-De-Esser, and the input and output faders on the left and right side of the user interface.


The key features

• Threshold Control
• Input/Output Control
• Smart Auto-Gain
• 4 Compression Color Modes
• VU Meter
• Digital Graph Meter
• Serial Compression Feature *(up to 3X)
• Oversampling up to 4X
• Zero Latency
• Global Serial Presets
• Individual Presets
• Knee Control
• Attack Control
• Release Control
• Ratio Control
• Side-Chain High-Pass Filter (sc-hp)
• Dry & Wet Signal Mix
• On/Off button
• A/B Switch
• Undo/Redo Options
• Scaleable Graphic User Interface (GUI)
• Internal Menu
• Stereo and Mono

Pricing

T-Compressor M is now available at techivation.com at 78.00 USD; Buyers will also receive a T-Compressor worth 49.00 USD for free!
 
Owners of other Techivation premium plug-ins can get a special loyalty offer of only 29.00 USD. Only up to 5,000 licenses are available, and the plug-in will no longer be available for sale after December 31, 2022.


Free Trial

There's no free trial version available for the T-Compressor M.

  
Get the T-Compressor M from our website:
techivation.com/t-compressor-m/


System requirements 

Windows
7 and up as 64-bit VST and VST3, and 64-bit AAX (PT11 and up).
Mac OS

Mac
10.12 (macOS Sierra) or higher as 64bit VST, VST3, and AU, and 64-bit AAX, Intel, and Native M1 & M2


About the license

Users who purchase T-Compressor M from our website will have lifetime access to this plug-in and can simultaneously activate it on up to two computers. Users can activate the plug-in on their additional computers by deactivating it from the other ones inside the plug-ins' "Manage Active Machines" window section from the plug-in menu.

Learn more about our terms & conditions here.

We'd be pleased to hear your feedback, as always.

 
Cheers,

Amin

[slackhead]

"Limited Edition"?
Very strange way to sell plugins.
I was looking at buying a couple of your other devices, but now I'm wondering how long it will be before they are put out free and limited edition versions are made available at extra cost?
I'm afraid you've lost me as a customer.

[kidslow]

I agree, slackhead has a good point, as it raises the question which of your other paid plugins will you cripple in a like manner?

You haven't lost me as a customer, just yet.

But playing games with artificial scarcity is a terrible look and comes across as insincere ... especially after you moved the goal posts multiple times on the "limited number" of free T-Compressor giveaways . Sell as many as you sell, instead of following some marketing drivel about limiting availability to create urgency. It's silly and cynical. Not like you can't generate as many licenses as necessary to meet demand.

[Aloysius]

Weird company

[morelia]

So whats the idea? Sell a plugin and then remove the means for funding it's support?

[monophonK]

This is how you can tactic yourself into the sidelines in the shortest time...

[charlesalbert]

Not the best commercial move imho.

[Techivation]

"Limited Edition"?
Very strange way to sell plugins.
I was looking at buying a couple of your other devices, but now I'm wondering how long it will be before they are put out free and limited edition versions are made available at extra cost?
I'm afraid you've lost me as a customer.

Thanks for your feedback!

[Techivation]

I agree, slackhead has a good point, as it raises the question which of your other paid plugins will you cripple in a like manner?

You haven't lost me as a customer, just yet.

But playing games with artificial scarcity is a terrible look and comes across as insincere ... especially after you moved the goal posts multiple times on the "limited number" of free T-Compressor giveaways . Sell as many as you sell, instead of following some marketing drivel about limiting availability to create urgency. It's silly and cynical. Not like you can't generate as many licenses as necessary to meet demand.

Thank you for your comment!

For every license created in our system, we have to pay operation costs to the company that provides the copy protection service for us. That's why we can't give away too many licenses and have limits on that.

[kidslow]

playing games with artificial scarcity is a terrible look and comes across as insincere ... especially after you moved the goal posts multiple times on the "limited number" of free T-Compressor giveaways . Sell as many as you sell, instead of following some marketing drivel about limiting availability to create urgency. It's silly and cynical. Not like you can't generate as many licenses as necessary to meet demand.

Thank you for your comment!

For every license created in our system, we have to pay operation costs to the company that provides the copy protection service for us. That's why we can't give away too many licenses and have limits on that.

Thank you for the response. Perhaps you misunderstood what I meant in my comment.

Of course limit the number of free licenses you give away, and I also understand there is a cost associated. I'll take you at your word that it is a cash on the barrelhead cost, and not in-kind or some other financial engineering. "Finding" another batch of the free licenses (at least twice), makes even less sense now that you've outlined your per license cost. That is what I meant by moving the goal posts.

Nothing artificial about the scarcity of free licenses, but you completely missed my point.

I was talking about artificial scarcity of the licenses you are *selling* for T-Compressor M. This verbiage:

It will only be available on our web store until the end of 2022, and only up to 5,000 will be sold during this period.

You're *selling* these licenses, so any argument about the cost of copy protection is moot. Build those costs into your price. It's called margin, or the cost of doing business. The artificial scarcity is a silly and cynical marketing tactic that your potential customer base can see right through. It's not just you, some other vendors do the same and it always hits a sour note. To be clear, I'm not talking about resellers like Uncle E at JRR Shop having x number of licenses available at a certain price. I'm talking about developers selling direct to customers. Rast does this same stupid shit.

Lest I come across as ungrateful, I do appreciate the free license I received for T-Compressor, and the marketing worked ... It got me to look at your catalog and consider whether any of the rest of your plugins meet my current needs. So thank you. However, given the feedback from me and others here, you might reconsider some of your marketing tactics.

[Aloysius]

POSITIVE
I've seen some positive comments about your plugins from reliable sources that do not include CNN.
I love the look of the plugins.

NEGATIVE
I saw your video about how you worked as an engineer. You weren't very good and you don't seem to care, yet here you are selling your own brand of plugins. Even if you've had input from others, does it really matter? How can you judge what is good or bad?
These weird giveaways. Weird licensing. A lot of weirdness.

I was suffering from GAS the other day and nearly purchased the bundle (with the coupon) based on some of the POSITIVE things. However, the NEGATIVE things sobered me up and I decided to purchase a product from Toontrack instead. They have a solid reputation and I have no buyers remorse.

I think you need to re-think your strategy. I think you could be successful but really, is it usual for you to sell 5000+ plugins? I doubt it. That seems flakey to me. You seem to be trying to tell me that you're an honest guy in your introduction video but are you? I'm not convinced.

This post is not meant as a personal attack against you or your company. These are just some of the thoughts that swayed me not to purchase. Perhaps I'm not the only potential customer who has reservations.

If you want me to delete this post I will. It is not my intention to harm you.

[Techivation]

playing games with artificial scarcity is a terrible look and comes across as insincere ... especially after you moved the goal posts multiple times on the "limited number" of free T-Compressor giveaways . Sell as many as you sell, instead of following some marketing drivel about limiting availability to create urgency. It's silly and cynical. Not like you can't generate as many licenses as necessary to meet demand.

Thank you for your comment!

For every license created in our system, we have to pay operation costs to the company that provides the copy protection service for us. That's why we can't give away too many licenses and have limits on that.

Thank you for the response. Perhaps you misunderstood what I meant in my comment.

Of course limit the number of free licenses you give away, and I also understand there is a cost associated. I'll take you at your word that it is a cash on the barrelhead cost, and not in-kind or some other financial engineering. "Finding" another batch of the free licenses (at least twice), makes even less sense now that you've outlined your per license cost. That is what I meant by moving the goal posts.

Nothing artificial about the scarcity of free licenses, but you completely missed my point.

I was talking about artificial scarcity of the licenses you are *selling* for T-Compressor M. This verbiage:

It will only be available on our web store until the end of 2022, and only up to 5,000 will be sold during this period.

You're *selling* these licenses, so any argument about the cost of copy protection is moot. Build those costs into your price. It's called margin, or the cost of doing business. The artificial scarcity is a silly and cynical marketing tactic that your potential customer base can see right through. It's not just you, some other vendors do the same and it always hits a sour note. To be clear, I'm not talking about resellers like Uncle E at JRR Shop having x number of licenses available at a certain price. I'm talking about developers selling direct to customers. Rast does this same stupid shit.

Lest I come across as ungrateful, I do appreciate the free license I received for T-Compressor, and the marketing worked ... It got me to look at your catalog and consider whether any of the rest of your plugins meet my current needs. So thank you. However, given the feedback from me and others here, you might reconsider some of your marketing tactics.

Always great to learn more about the users' perspectives and different approaches. So, I appreciate you sharing your thoughts with us. We will continue to improve what is desired by our users and avoid doing what is not. Cheers

[kidslow]

Always great to learn more about the users' perspectives and different approaches. So, I appreciate you sharing your thoughts with us. We will continue to improve what is desired by our users and avoid doing what is not. Cheers

Cheers mate. I really do think the vast majority of folks on KVR want developers to succeed and most of the criticism here is intended as constructive.

[nordickvr]

POSITIVE
I've seen some positive comments about your plugins from reliable sources that do not include CNN.
I love the look of the plugins.

NEGATIVE
I saw your video about how you worked as an engineer. You weren't very good and you don't seem to care, yet here you are selling your own brand of plugins. Even if you've had input from others, does it really matter? How can you judge what is good or bad?
These weird giveaways. Weird licensing. A lot of weirdness.

I was suffering from GAS the other day and nearly purchased the bundle (with the coupon) based on some of the POSITIVE things. However, the NEGATIVE things sobered me up and I decided to purchase a product from Toontrack instead. They have a solid reputation and I have no buyers remorse.

I think you need to re-think your strategy. I think you could be successful but really, is it usual for you to sell 5000+ plugins? I doubt it. That seems flakey to me. You seem to be trying to tell me that you're an honest guy in your introduction video but are you? I'm not convinced.

This post is not meant as a personal attack against you or your company. These are just some of the thoughts that swayed me not to purchase. Perhaps I'm not the only potential customer who has reservations.

If you want me to delete this post I will. It is not my intention to harm you.

I must say that it pretty well matches my filling about it.
It's not "statistically" valid to say anything close from a fact based on two posts but, it may means something that deserves some thoughts?

[monophonK]

I would be in favor of making a distinction. If the T-Compressor has been purchased regularly, then a free update / upgrade would be justified. If someone got the T-Compressor for free, then upgrade offer to T-Compressor M.