How do you release your plugins into the wild?

[Morphoice]

Ahoi from Europe.
I’ve been making Plugins for a couple of years now using HISE and faust, more serious over the past two years with a JUNO-6, a CS-80 and a Simmons SDSV emulation which I tried to get to sound as close to the original as possible. That alone was some journey, but actually releasing them into the wild is a whole other one.

Would love to hear about your journeys, how and where do you release your work, where do you sell or even advertise it? Do you work with eg Pluginalliance or any of those companies? What are your experiences with them? Do you offer them for free? Do you charge? How do you set your prices?

I found Gumroad to be quite easy and so far went with a pay what you want model, but out of thousands of downloads, barely anyone donates. I’ve been however approached by some bigger companies and wonder if that’s worth looking into. It seems as with everything everybody wants a piece of the cake as long as you bake it and do the hard work. Unfortunately for weeks I am rather busy with relations rather than making actual DSP, which is my actual forte.

How do you all cope?