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700 W is a completely new approach to compression. Unlike a conventional compressor it only acts where you need it. It's main field of application is to enhance your endmix. Gain some dB of loudness you can't get from any other tool.
700W is easy to use. Just lower the threshold as long as you don't hear artifacts. And try the different sounds. Probably the "artifacts" will enhance your mix with the right sound setting.