Simple Concept

Simple Concept is indeed very simple. Sound design is done with the 'Tweak it' button, which generates a random preset. You have a few knobs to adjust the sound, and that's it really.
I had some fun playing around with it, but I never got any useful sounds out of it.
One more thing: You get 2 only activations with your license. Licenses can only be deactivated from the activated plugin. If you forget to deactivate it when you move to a new laptop, you will lose one activation.