|Product||Sonnox Oxford Inflator|
|Developer||Universal Audio / Sonnox|
|Type / Tags||Dynamic Expansion|
Oxford Inflator increases the apparent loudness of a mix or individual tracks, without audibly affecting sonic quality or reducing dynamic range. The Inflator can add power, warmth, and presence to your mix, providing virtual headroom above digital maximum, while maintaining musical character.
The proven answer to today's heavily compressed, "louder-is-better" mixes, the Inflator can deliver louder mixes without the pumping and over-saturation commonly associated with compressors. So you can add loudness to even heavily squashed or compressed material, or add musicality and apparent dynamic range to previously clipped signals.
The Inflator was developed for mixing and mastering engineers whose mixes have to compete on the basis of overall apparent loudness. Since it's truly a realtime process, there are no time constants involved, as would be the case with limiters and compressors. For the same reason, there is no loss of presence or flattening of percussive attack. It's the fastest way to pump up the volume, while retaining musicality.
Used subtly, the Inflator can also add a natural tube-type warmth and character to acoustic or jazz flavored mixes. Used on vocals or single instruments, it can add presence, as well as depth and softness; on drums or percussion, the Inflator can produce astonishing dynamic presence and tightness.
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