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SweetEQ is a "saturating EQ", adding character and energy to any sound, freeing you from the typical set of crossovers, harmonics, filter shapes, resonances, and technical references for targeted saturators.
In a marketplace full of complicated saturation plugins, SweetEQ cuts through the noise and delivers it all: sweeter & richer bass, a thicker overall character, high mid articulation and cut through, or high end sizzle and air. Each one of the faders addresses one specific challenge: tuning for bass, mud for overall character, tuning and resonance for mids, and brittle harshness for highs.
Each of the controls was designed to be awesome, and then meticulously redesigned so that it didn't interfere with any other control. What good is sweetening the bass if you flatten it again with another knob later? SweetEQ is a truly expressive tool eliminating the worry of finding and losing a great tone.
The calm portion of the high circuit required the most research and development: it contains a special de-essing / smoothing circuit and two detection circuits that operate in different ranges to find the worst resonances and attenuate them. The two ranges were picked very carefully so as not to hurt the character of sounds.
The color system for the interface was designed to allow the user to set any vibe for their session and track without sacrificing readability.
Finally, SweetEQ's sliders are weighted toward the first 0-20% of each effect, keeping in mind that small moves on sound can make big differences. These small moves in combination are similar to what various types of analog gear do to sound by default. Rather than model one piece of gear, Musik Hack looked at all the characteristics over a vast array of gear they liked the sound of, and developed a signal chain that could stand in for any of it.

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