I just got my new EQ magazine that came out today, and the first page you see when you open it up is a giant two page ad for T2!!! And I'm not talking about a teaser. I'm talking about advertising over $500 of plugins, with PICTURES of a bunch of them. Some of them are looking impressive, and aren't listed on the Mackie web site.
Also, the best thing, is that there are full screenshots of T2 in action! And they actually show the new MIDI editor! It looks absolutely fantastic! There's also a screenshot of the new metering setup, and that also looks fantastic!
Go get one. It's worth the price of the magazine to see the screenshots! Really, I couldn't believe it. Finally, we can see what some of the new features look like!
Koolkeys
2 page T2 ad WITH PICTURES in new EQ magazine, incl. MIDI!!!
-
- The Teach
- 8273 posts since 23 Jul, 2002 from flatness
rob-
- KVRAF
- 3364 posts since 16 Feb, 2004 from atop a katamari
i'm starting to get a bit down about the holding-back-of-info at the moment. if it comes out then i'll no doubt buy it, but i'd really like to know just a little in advance if i'm actually going to be able to afford it i don't know how much money i'll have towards the end of this month and i'd really like to not get excited and stay in this odd state of suspense about something whilst i have such a massive workload for uni these next two weeks. it's all getting somewhat on top of me Kick, punch, it's all in the mind.
-
- KVRAF
- Topic Starter
- 16154 posts since 2 Dec, 2003 from Nashville, TN
I wish I did. Plus, I'm at school right now. I don't even have a digital camera outside of my phone, or I would take a pic and put it up. If nobody else is able to get this, maybe I can come up with something tonight. I think everyone will want to see this. Not that it makes your jaw drop, but it's awesome to see some of the features that have been mysterious until now.
Koolkeys
Koolkeys
-
- KVRist
- 125 posts since 31 May, 2004
Two questions:
1. You say it shows a lot of plugins, some of which aren't on Mackie's site. Is there a note anywhere on the ad to the effect of "Bundled plugins subject to change without notice" or somesuch? I'm curious to know if they've even finalized that list.
2. Is the midi editor a piano roll view? What does it entail?
1. You say it shows a lot of plugins, some of which aren't on Mackie's site. Is there a note anywhere on the ad to the effect of "Bundled plugins subject to change without notice" or somesuch? I'm curious to know if they've even finalized that list.
2. Is the midi editor a piano roll view? What does it entail?
-
- KVRAF
- 7489 posts since 6 Jul, 2004
We don't get EQ here in the UK so I can't check this out.
But it seems odd that Mackie would be releasing new information through a magazine advert that is not available on their website.
The release of info has been bungled, no doubt about it. Lots of Tracktions strongest advocates are becoming wound up. Let's hope Mackie learn something from all this and do things right the next time around
It's good to think they will be putting some marketing muscle behind T2. However, I would think most EQ readers already own a sequencer, so this is about raising Tracktion's profile and perhaps attracting deserters from other software.
I hope they also advertise in guitar, drum, keyboard magazines, etc. Also of course in the educational market, where the key to the future succes of Tracktion is really to be found, and where newbies become the long term users of the future
But it seems odd that Mackie would be releasing new information through a magazine advert that is not available on their website.
The release of info has been bungled, no doubt about it. Lots of Tracktions strongest advocates are becoming wound up. Let's hope Mackie learn something from all this and do things right the next time around
It's good to think they will be putting some marketing muscle behind T2. However, I would think most EQ readers already own a sequencer, so this is about raising Tracktion's profile and perhaps attracting deserters from other software.
I hope they also advertise in guitar, drum, keyboard magazines, etc. Also of course in the educational market, where the key to the future succes of Tracktion is really to be found, and where newbies become the long term users of the future
-
- KVRAF
- 4644 posts since 28 Nov, 2002 from Chicago
I don't know much about publishing, and even less about Mackie's sales/advertising departments, but I suspect magazines have pretty long lead in times for adverts. Certainly most times I've had to deal with placing adverts, the ad copy was required quite some time in advance.headquest wrote: But it seems odd that Mackie would be releasing new information through a magazine advert that is not available on their website.
If so, you may simply be looking at an ad that was placed a few weeks back based on projections of where things would be.
If they are trying to get Tracktion into Guitar Center and the like, I'm sure they will.I hope they also advertise in guitar, drum, keyboard magazines, etc. Also of course in the educational market, where the key to the future succes of Tracktion is really to be found, and where newbies become the long term users of the future
Someone shot the food. Remember: don't shoot food!
-
- KVRist
- 103 posts since 19 Feb, 2005
I think this silent marketing strategy is working beautifully
Think about it.
Now matter how much you claim you are getting angered about this no information tactic, the second it becomes available you will buy it. The tension has built up in you 'till the only way to subvert that tension is to buy the product immediately.
I think their intention is to build up the mystery and suspense, and get people talking and thinking about it.
Even if it isn't their true intent, it will still work in their favor.
Think about it.
Now matter how much you claim you are getting angered about this no information tactic, the second it becomes available you will buy it. The tension has built up in you 'till the only way to subvert that tension is to buy the product immediately.
I think their intention is to build up the mystery and suspense, and get people talking and thinking about it.
Even if it isn't their true intent, it will still work in their favor.
Last edited by Dimwit on Wed Mar 09, 2005 7:02 pm, edited 1 time in total.
-
- KVRian
- 1283 posts since 13 Nov, 2004
Maybe if it's in a magazine someone from mackie/raw material could just release those pictures to us????????koolkeys wrote:Maybe a stop by a local Kinkos would be what I need to do. Now, I just have to find one here in downtown Nashville.
Koolkeys
Guess not.............
-
- KVRian
- 1283 posts since 13 Nov, 2004
Hey, BTW, wave to the "bat building" while you are down there...........I miss it..........and adelphia (ok, so it's "the collosium" now..............shame.........")koolkeys wrote:Maybe a stop by a local Kinkos would be what I need to do. Now, I just have to find one here in downtown Nashville.
Koolkeys
-
- KVRAF
- 3125 posts since 6 Dec, 2002 from Ljubljana/ Slovenia
-
- KVRAF
- 3364 posts since 16 Feb, 2004 from atop a katamari
well i did think along those lines at first, but to be perfectly honest i simply don't know if i'll be able to afford it. i don't mind holding off on some other purchases that are otherwise kinda important if it means that i can get T2 on launch day, but i'd like to know. the way things are going now it looks like my money is going to be more useful to me on other things and i'd really like to be able to plan/budget for T2.Dimwit wrote:I think this silent marketing strategy is working beautifully
Think about it.
Now matter how much you claim you are getting angered about this no information tactic, the second it becomes available you will buy it. The tension has built up in you 'till the only way to subvert that tension is to buy the product immediately.
I think their intention is to build up the mystery and suspense, and get people talking and thinking about it.
Even if it isn't their true intent, it will still work in their favor.
that's just not possible now, so i feel i probably won't be able to get it when it comes out. if we knew the upgrade prices etc. then it'd be easier to balance things. i'm not really happy about it any more, tbh. not going to argue about it, saying it's wrong or anything. the current T2 situation is just not making me happy, and my excitement has turned to sadness/stress, whether that's pathetic or not.
Kick, punch, it's all in the mind.
-
- KVRAF
- 7489 posts since 6 Jul, 2004
Hey Valley
Yeah, you're right there. Whenever my music publications have been advertised the lead time was 2 - 3 weeks.valley wrote: I don't know much about publishing, and even less about Mackie's sales/advertising departments, but I suspect magazines have pretty long lead in times for adverts. Certainly most times I've had to deal with placing adverts, the ad copy was required quite some time in advance.