for anyone who doubted my characterisation of T being marketed as a prosumer product:
http://www.macnn.com/articles/05/04/18/tracktion.2/
prosumer?
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- KVRAF
- 1615 posts since 28 Mar, 2005
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- KVRAF
- Topic Starter
- 1615 posts since 28 Mar, 2005
my .02
I would suggest that advertising to the mac world might want to call Tracktion a lower cost alternative to Logic. (with a unique full-screen inteface and legendary ease-of-use blah blah blah.)
You can't go head to head with GarageBand on price and so have to call the product "Professional" and suggest that it goes head to head with Logic (which it does).
I would suggest that advertising to the mac world might want to call Tracktion a lower cost alternative to Logic. (with a unique full-screen inteface and legendary ease-of-use blah blah blah.)
You can't go head to head with GarageBand on price and so have to call the product "Professional" and suggest that it goes head to head with Logic (which it does).
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- KVRAF
- Topic Starter
- 1615 posts since 28 Mar, 2005
just to be a total ass...
compare to this press release, complete with prices!
http://www.macnn.com/articles/05/04/18/ ... kontakt.2/
compare to this press release, complete with prices!
http://www.macnn.com/articles/05/04/18/ ... kontakt.2/
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- KVRist
- 246 posts since 13 Apr, 2004 from Hertfordshire, UK
Would this be the bit that irks so much ?semiquaver wrote:just to be a total ass...
compare to this press release, complete with prices!
http://www.macnn.com/articles/05/04/18/ ... kontakt.2/
"First announced at NAMM in January, Kontakt 2 is now available in stores worldwide."
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- KVRAF
- Topic Starter
- 1615 posts since 28 Mar, 2005
that and the T release reads like it was written by a retard - compare!
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- KVRAF
- Topic Starter
- 1615 posts since 28 Mar, 2005
And while I'm ragging on the marketing, I would point out that the feature list on the website includes fab features like "scaleable interface" (oooh_) and "send and return functionality" , per track inputs?! and I'm assuming that by "single screen interface" they mean "simgle window interface".... Meanwhile some of Ts strongest features: racks, vst automation, per-clip vsts are nowhere mentioned.
Suggestion: perhaps they should tease out the otherwise not interesting "new in T2 features" like scaleable window, from features special to T (racks 64 -bit mixbuss) and drop them lower on the page.
Suggestion: perhaps they should tease out the otherwise not interesting "new in T2 features" like scaleable window, from features special to T (racks 64 -bit mixbuss) and drop them lower on the page.
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- KVRAF
- 16154 posts since 2 Dec, 2003 from Nashville, TN
I have a feeling that Mackie intends that page to be for a "what's new" page. However, I agree with you that they should have a more detailed page once it's released, one that shows the great features of T2, even if they aren't new.
Koolkeys
Koolkeys
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- KVRAF
- 3745 posts since 29 Sep, 2002 from Killafornia
But then what about Soundtrack Pro? I dont see any way out of this one man. Tracktion just cant compete with anything Apple does. I think they should just give up and go back to PC only.semiquaver wrote: You can't go head to head with GarageBand on price and so have to call the product "Professional" and suggest that it goes head to head with Logic (which it does).
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- KVRAF
- 3745 posts since 29 Sep, 2002 from Killafornia
Consumer, Prosumer, Super-califragilistic-espiali-sumer,semiquaver wrote:for anyone who doubted my characterisation of T being marketed as a prosumer product:
http://www.macnn.com/articles/05/04/18/tracktion.2/
Who cares??
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- KVRAF
- Topic Starter
- 1615 posts since 28 Mar, 2005
sorry folks - I just think its a drag. In my view Tracktion *is* powerful and could be/should be a real competitor to Cubase/DP/Logic/Sonar. I'm hoping that its feature set grows (in an orderly tracktionesque way) to satisfy pro needs. Because I would love to be able to use it in pro settings etc etc.
I also want to see it succeed which means that lame self defeating marketing like labeling the product "prosumer" in a press release is *a bad thing*.
I am hoping against hope that Mackie knows how to sell software.
I also want to see it succeed which means that lame self defeating marketing like labeling the product "prosumer" in a press release is *a bad thing*.
I am hoping against hope that Mackie knows how to sell software.
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- KVRist
- 246 posts since 13 Apr, 2004 from Hertfordshire, UK
Well it clearly doesn't yet. Let's hope they're fast learners or get in suitable talent pdq.semiquaver wrote:I am hoping against hope that Mackie knows how to sell software.
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- KVRist
- 336 posts since 21 Aug, 2004 from UK
Isn't there a danger though that to be considered against those products it would need to fit in with their user base's preferred method of working (mixers, bloat, a gazzillion screenssemiquaver wrote:sorry folks - I just think its a drag. In my view Tracktion *is* powerful and could be/should be a real competitor to Cubase/DP/Logic/Sonar. I'm hoping that its feature set grows (in an orderly tracktionesque way) to satisfy pro needs.
)In all seriousness though there is the risk that to tempt a wider, richer userbase that the core ideal might need to be diluted - that would be a shame.
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- KVRAF
- Topic Starter
- 1615 posts since 28 Mar, 2005
you're right Tim: I wouldn't want T to become bloatware...
But I think T needs to go after their users. I am someone who has jumped ship from DP because of workflow - In a few point versions of T I hope to be able to get rid of DP altogether. In any case I think that "serious" users if induced to check T out might buy it as a second DAW - as many have bought Live - but if it is called "prosumer" and all sorts of non-features are touted in the PR in broken English, they will write it off as not worth looking at.
But I think T needs to go after their users. I am someone who has jumped ship from DP because of workflow - In a few point versions of T I hope to be able to get rid of DP altogether. In any case I think that "serious" users if induced to check T out might buy it as a second DAW - as many have bought Live - but if it is called "prosumer" and all sorts of non-features are touted in the PR in broken English, they will write it off as not worth looking at.
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- KVRAF
- 6740 posts since 25 Mar, 2002 from sheffield, england
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- KVRAF
- Topic Starter
- 1615 posts since 28 Mar, 2005
Sadly a lot of people are afraid of using software they think is "cheap". They assume for exmple that expensive plugs are materially different from free ones. There is a lot of style and mystery in the recording biz.
Occasionally inexpensive products can aquire a buzz that make them "useable" for pro's - an example would be the FMR Really Nice Compressor or the original SansAmp.
Conversely a soft like Fruity Loops can be stigmatized because of its perceived "toyness" - that's why Cakewalk became Sonar, no?
Anyway - when I tell people about T - that you can see the whole signal path AND your clips all the time - that clips can host plugs - and that it has NO menus and ONE window they are always intrigues and willing t have a look. All I want is for Mackie to tell that to the world rather than that there is a new prosumer tool that "includes many features for... recording tracks... on a mac."
Occasionally inexpensive products can aquire a buzz that make them "useable" for pro's - an example would be the FMR Really Nice Compressor or the original SansAmp.
Conversely a soft like Fruity Loops can be stigmatized because of its perceived "toyness" - that's why Cakewalk became Sonar, no?
Anyway - when I tell people about T - that you can see the whole signal path AND your clips all the time - that clips can host plugs - and that it has NO menus and ONE window they are always intrigues and willing t have a look. All I want is for Mackie to tell that to the world rather than that there is a new prosumer tool that "includes many features for... recording tracks... on a mac."