Tracktion Software

Sidhu · Post by **Sidhu** » Wed Apr 20, 2005 2:39 pm

platinumears wrote:"Serious" users don't judge a product by the marketing hype..

yes... but you need something to get the *new* serious users to take a look.

Scalable interface and aux sendreturns, at the topmost of a 100 new features will make them laugh... (and not look)

my Rs.2 (im going to pay in my currency!)

IIRs · Post by **IIRs** » Wed Apr 20, 2005 2:40 pm

No. Fruity is stigmatized because it sucks.

timmyo · Post by **timmyo** » Wed Apr 20, 2005 2:58 pm

imo Mackie don't want 'Pro' users, they don't want 'Serious' users, the probably could give a flying eff about 'Prosumer' users - they just want lots of users. They'll only cultivate a market segment if they think it turns in to sales/upgrades. 'Prosumer' sounds like someones poor idea of being able to not alienate any user group. Which it doesn't. It's just making them all go "Eh?"

semiquaver · Post by **semiquaver** » Wed Apr 20, 2005 3:31 pm

"prosumer" is the worst of both worlds - hobbyists like to think they are getting "professional" products - so do pros. You will not see another piece of software marketed that way - imagine: "Halion, Steinberg's new prosumer sampler - now with velocity mapping!"...

There are products that are marketed at all segments: Reason comes to mind - but its important not to sell T's power and novelty short.

Sidhu · Post by **Sidhu** » Wed Apr 20, 2005 4:33 pm

the linka that u posted semiquaver....

Just thinking. Are those the Mackie press releases or something that the website wrote up on their own ?

Sidhu

semiquaver · Post by **semiquaver** » Wed Apr 20, 2005 4:43 pm

The website just passes along whats received. In this case I am assuming that they received either a cursory note "new prosumer app" with a link for full desceiption or they got a copy of whats on the Mackie website and they then edited that down. Either way what they didn't get was a cogent professional press release like the ones from NI, Digidesign, BorisFX etc etc.

koolkeys · Post by **koolkeys** » Wed Apr 20, 2005 6:28 pm

Well, the word "Prosumer" doesn't appear on the Mackie site. And there's no way of knowing if there even was a press release given. It is ENTIRELY possible, and probable, that the website came up with the word themselves. It happens all the time. Just cause a site reviews or announces a product doen't mean they got a press release. It just means that they kept track, it came out, and they announced it. And they may have had a different writer for the NI stuff.

T is geared for hobbyists and professionals alike. I don't really think that Mackie had anything to do with that notice. If I'm wrong, that's fine, then I have no problem with that. But I doubt it.

Koolkeys

semiquaver · Post by **semiquaver** » Wed Apr 20, 2005 6:36 pm

Kookleys - that site and many others are just clearing houses for announcements. You can read identical PR paragraphs at other such sites. There is no writer - they were certainly sent a press release of some kind from Mackie (or were forwarded one from a subscription list).

koolkeys · Post by **koolkeys** » Wed Apr 20, 2005 9:56 pm

I'm not saying you're wrong. I really don't know. I was just stating how I would think it worked. But let's say that the "prosumer" is T's target. I don't personally see anything wrong with that. So they want everyone they can get, whether you're a beginner or pro or whatever. That's where MOST Cubase and Sonar users are at. So in that case, Mackie is going for their users. Real pros are too set in their ProTools and Nuendo setups to want to change. They've spent too much money.

What I see is the proper placement by Mackie.

Koolkeys

koolkeys · Post by **koolkeys** » Wed Apr 20, 2005 9:58 pm

Oh, and I'm not asking because I don't believe you, but do you know of ANY other sites using the same statements? Really, just curious, not doubting.

Koolkeys

pHz · Post by **pHz** » Wed Apr 20, 2005 10:03 pm

not sure all this prosumer talk is in any way helpful ... if i was mackie (and in the back of my mind i think this is what they THINK theyre doing) i would try and distinguish between musicians and engineers and target T2 at the former ...

slainte

rob

semiquaver · Post by **semiquaver** » Wed Apr 20, 2005 11:06 pm

i would try and distinguish between musicians and engineers and target T2 at the former

exactly right. You don't use Quark to write a novel...

braj · Post by **braj** » Wed Apr 20, 2005 11:19 pm

semiquaver wrote:
i would try and distinguish between musicians and engineers and target T2 at the former
exactly right. You don't use Quark to write a novel...

That's an excellent analogy for anyone familiar with Quark.

AD80 · Post by **AD80** » Wed Apr 20, 2005 11:46 pm

braj wrote:
semiquaver wrote:
i would try and distinguish between musicians and engineers and target T2 at the former
exactly right. You don't use Quark to write a novel...
That's an excellent analogy for anyone familiar with Quark.

Maybe you can explain it to me then? I dont see what that analogy has to do with Tracktion supposedly being aimed at "prosumers" (through Mcnn no less

).

Since when is Quark a "prosumer" product? Quark is probably still the industry standard in publishing layouts (eventhough adobe indesign is a better product

) Its a very professional product. Of course you dont write novels with it becuase thats not what its meant for. No matter what level you are Pro, or amateur. Dont get it.

koolkeys · Post by **koolkeys** » Thu Apr 21, 2005 1:22 am

I was simply mentioning that if the target market are people like Cubase and Sonar users, which was an argument earlier in this thread, then that is prosumer. And if that's our market, then that's what it is. I have no idea exactly what Mackie is aiming for. It was just a point to be made.

Koolkeys

Tracktion Software

KVR Audio

prosumer?