--EDITED--
I no longer feel that the video is bad. i took some time to think about it. i realize that not everything should be to my liking. and i really would like to apologize to the group for anything i may have said about the fellas at mackie that may have been offensive.
during my second review, i feel that it is indeed a pretty cool video. i suppose that a little "off the wall" action every now and again is good. and since im new to mackie products, i did not realize that they were known for this type of advertising and humor in their ads.
so i'd like to retract all of my statements about this issue, and ask for the forgivness of the group and the fellas at mackie.
...just a long shot...
thanks,
lee
---END EDIT---
THE VIDEO
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- KVRist
- 41 posts since 18 May, 2005
I was not surprised that all of the replies in this forum were in favor of the video. This total acceptance of everything someone does is a common characteristic of all fan clubs.
When I saw the video, my first thought was that the editing was terrible. When the first little clip with the anchor doing some weird thing with his mouth popped in out of nowhere it felt very out of place. If you want to do that style of editing it must flow in time, but this did not and felt like someone's very first editing job.
The other thing I noticed was how unfunny it was. The humor might work for a few geeks out there, but not for me. To me it reaked of intention. They are forcefully trying to be cool. It is demeaning and will backfire.
When I saw the video, my first thought was that the editing was terrible. When the first little clip with the anchor doing some weird thing with his mouth popped in out of nowhere it felt very out of place. If you want to do that style of editing it must flow in time, but this did not and felt like someone's very first editing job.
The other thing I noticed was how unfunny it was. The humor might work for a few geeks out there, but not for me. To me it reaked of intention. They are forcefully trying to be cool. It is demeaning and will backfire.
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- KVRAF
- 1615 posts since 28 Mar, 2005
I have to agree 
Tracktion represents a real advance in sequencer design: its GUI - flat, no menus, one window. Object orientation - filters can be hosted on clips, clips can be layered on tracks, tracks can be routed to other tracks, clips and tracks can be rendered etc etc. Efficiency - small file sizes, light CPU loads, freezing allows arbitrary mix complexity. Quality - 64 bits internal - 32 bit output via render. Racks - racks!.
These are the features that make T a force to reckon with NOT amplitube, skinning, or a sense of humor.
Tracktion represents a real advance in sequencer design: its GUI - flat, no menus, one window. Object orientation - filters can be hosted on clips, clips can be layered on tracks, tracks can be routed to other tracks, clips and tracks can be rendered etc etc. Efficiency - small file sizes, light CPU loads, freezing allows arbitrary mix complexity. Quality - 64 bits internal - 32 bit output via render. Racks - racks!.
These are the features that make T a force to reckon with NOT amplitube, skinning, or a sense of humor.
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- KVRAF
- 3617 posts since 26 Sep, 2003 from Bradford - The Armpit of Britain
yeah - just checked it out, I can kinda see where they are coming from, but it just feels very amateur only my opinion of course.
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archiveofeverything archiveofeverything https://www.kvraudio.com/forum/memberlist.php?mode=viewprofile&u=57539
- KVRist
- 270 posts since 10 Feb, 2005 from London, UK
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- KVRAF
- 2874 posts since 22 Oct, 2002 from "somewhere between digital and analog"
I agree with you, but it's IMPLORE, not deplore... I think you deplore the video, and implore them to approach this in a more professional manner!lharless wrote:How do you expect the pro audio world to take Tracktion seriously if you can't even take it seriously? I mean the humor card only takes you so far... Yeah the ad brochures that come with the mixers are funny, the wittiness is good up to a certain point, the humor on the website is young and happy, but man...
It's like you've let a bunch of children loose in the a/v department or something. Dear lord!
If I were in charge of this video demo project and that was what I recieved from my crew, for a demo video of a new product, they'd all have been fired the moment the first ten seconds were played back for me in the board room. "GET THE HELL OUT OF MY BOARD ROOM YOU IDIOTS!!!" <SLAM!>
Greg! Come back, they're ruining your name!
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If you want to be taken as seriously as the "bloatware " companies are taken, then please, please set out with an air of intelligent and behaved advertisement. I would personally like to be using Tracktion a year from now. If you don't stop with the idiocy, none of will be using it. It's gonna go belly up.
I deplore you to go about this in a professional manner. It's like you're being the person that's trying a little too hard to show that they are "hip" and "with it", and that you're not stodgy like the rest of the audio companies. OK, we get it.
Make the best of it. Not fun of it.
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i can only speak for myself by saying these things. but ill bet there are others who feel the same. those that are concerned about the image of the product that we use in front of our clientele. you don't see any other DAW software maker out there acting like a donkey in their video demos. you dont see it because its not professional. not everybody wants to see their software demoed to sound like an amateur product, by some guy that acts like he's just making light of his task at hand.
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- KVRist
- 93 posts since 12 Sep, 2004
OK, I just watched it, and i'll give you this: The video is stupid. Bad humor, bad music, bad idea altogether.
But... I think you're being a bit overly dramatic about the impact it's going to have on T2's image. How many people are actually going to watch it? Tracktion has gotten this far through 50% 'word of mouth' and 50% 'the demo'. I doubt that will change much, and I doubt it's going to be dismissed by many because the promo video is dumb.
But... I think you're being a bit overly dramatic about the impact it's going to have on T2's image. How many people are actually going to watch it? Tracktion has gotten this far through 50% 'word of mouth' and 50% 'the demo'. I doubt that will change much, and I doubt it's going to be dismissed by many because the promo video is dumb.
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flanneljammies flanneljammies https://www.kvraudio.com/forum/memberlist.php?mode=viewprofile&u=19969
- KVRist
- 462 posts since 5 Apr, 2004 from Madison WI
OK the video wasn't that great, but if I had never used T before, I DO think I would have latched on to the workflow and overlooked the "humor." It does seem kinda weird though that a company as big as Mackie would take this marketing approach.
BTW: Tracktion won't go belly up. If it flops with Mackie, it'll revert back to Jules and keep going with a strong underground following. No worries.
BTW: Tracktion won't go belly up. If it flops with Mackie, it'll revert back to Jules and keep going with a strong underground following. No worries.
At home, he's a tourist...
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- KVRAF
- 2417 posts since 17 Jun, 2003
Some people like a marketting video others hate it shock exclusive, only in this week's RMForum
Including indepth interviews with some blokes who hate everything mackie does, and some who don't. Get all the gossip, only in this weeks' RMForum
Including indepth interviews with some blokes who hate everything mackie does, and some who don't. Get all the gossip, only in this weeks' RMForum
"my gosh it's a friggin hardware"
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- KVRAF
- 3364 posts since 16 Feb, 2004 from atop a katamari
chico.co.uk wrote:Some people like a marketting video others hate it shock exclusive, only in this week's RMForum
Including indepth interviews with some blokes who hate everything mackie does, and some who don't. Get all the gossip, only in this weeks' RMForum
Kick, punch, it's all in the mind.
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- KVRAF
- 7489 posts since 6 Jul, 2004
The video doesn't seem to be working right now...
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- KVRAF
- 1974 posts since 21 Jun, 2002 from Earth
drama queens (aka chicken littles) vs. fan boys ...
the world isn't going to end.. and the video was pretty humorous. Too bad, many fail to see Tracktion has very much so been like this from the start. Philip's crop circles... rememeber? It's always been odd and offbeat. The users as well. If you think mackie has changed something, you are wrong... they simply embraced what was already there. When you take a risk like that, of course you are going to turn some people off... but trust in knowing that there are a lot of people who will actually enjoy it.
I can't speak for the music industry, but we cut (edit) sales presentations all the time for network/syndicated television. One year we did an interesting analogy between our company and the dung beetle... ya know, like we are constantly "pushing shit" to the networks. It was hugely successful...
that being said, you'd be surprised at how successful the offbeat approach can be...
the world isn't going to end.. and the video was pretty humorous. Too bad, many fail to see Tracktion has very much so been like this from the start. Philip's crop circles... rememeber? It's always been odd and offbeat. The users as well. If you think mackie has changed something, you are wrong... they simply embraced what was already there. When you take a risk like that, of course you are going to turn some people off... but trust in knowing that there are a lot of people who will actually enjoy it.
I can't speak for the music industry, but we cut (edit) sales presentations all the time for network/syndicated television. One year we did an interesting analogy between our company and the dung beetle... ya know, like we are constantly "pushing shit" to the networks. It was hugely successful...
that being said, you'd be surprised at how successful the offbeat approach can be...
ModuLR / Radio
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- The Teach
- 8273 posts since 23 Jul, 2002 from flatness
well i like it ...
... and surely attempting (in a futile way) to influence mackies marketing strategy is JUST AS BAD as being an unquestioning fanboy ...
... and actually ... read enough stuff round here and youll see there are VERY few TRUE fanboys here ...
slainte
rob
... and surely attempting (in a futile way) to influence mackies marketing strategy is JUST AS BAD as being an unquestioning fanboy ...
... and actually ... read enough stuff round here and youll see there are VERY few TRUE fanboys here ...
slainte
rob-
- KVRAF
- 1615 posts since 28 Mar, 2005
I think audio though is a lot about mystification - wierd "cool factor" elements get people all worked up. Like transformers in pre-amps ...
here are some cool factor things about T - the little bendy input arrows! - the rack connectors - no menus - 64 bits. I would deploy bullshit quasi-technical terms to suggest that there is radical invisible tech at its heart: vector graphics, xml, object-oriented etc.
I'm all for off-beat but I think that the impression that big brains are behind a product (true after all) is important - also a detail - T should be the headliner - save amplitube and RM IV till a little later in the vid...
here are some cool factor things about T - the little bendy input arrows! - the rack connectors - no menus - 64 bits. I would deploy bullshit quasi-technical terms to suggest that there is radical invisible tech at its heart: vector graphics, xml, object-oriented etc.
I'm all for off-beat but I think that the impression that big brains are behind a product (true after all) is important - also a detail - T should be the headliner - save amplitube and RM IV till a little later in the vid...