? You're sick of Squids but you're posting in Squids' forum. Anyway, I can understand some people disliking my analogies perhaps. The whole "this is what it is in hardware, this is what it is in software" thing. Actual price comparisons aside though, if it is a certain SOUND one is after then no matter what the relative price difference is there is no question that if a software package can get the vibe (be it UAD's Dimension D or AmpliTube 2's Fuzzface or Ampeg SVX's B15) then for a musician that is something to consider since it is not only cheaper but offers the benefits of being a plug-in (convenience, multiple instances etc.). If that kind of talk doesn't thrill you then of course it is entirely OPTIONAL to read my posts you know. Everyone knows I have my various affiliations but the things I discuss are just food for thought and many people like to consider what I have to say from my knowledgeable and experienced perspective.Killvehicle wrote:mlyon wrote:Killvehicle wrote:I could give you a laundry list of why it should be a hell of a lot cheaper than a real amp, but I guess #1 is. ITS A PIECE of software, and an amp is actually made of components that cost money!! and each and every one is assembled 1 by 1. Not copied in a burner 20,000 times.
Okay, this is one of the sillier arguments in the "why isn't software dirt cheap" line of reasoning and shows a definite lack of understanding as to how much time (i.e., salary, benefits, overhead = MONEY) it takes to write a good software program. Not to mention the costs for distribution, manual printing, advertising, etc., etc., etc. In addition, you don't typically get free upgrades to your hardware (which is more or less de rigeur these days for software). Those free upgrades (or even low cost ones) require additional development effort and time, and need to be factored in as well. All of this expense has to be amortized over the number of copies you expect to sell, and a reasonable return on the investment needs to be added in. That's exactly what's done in hardware sales as well. The fact that a real amp is manufactured and assembled from hardware accounts for the ten-fold increase in retail price, but I would bet you that the relative margins (factored over life of the product, adjusted for burdens) would be in the same general ballpark.
Bottom line is that comparing just the cost of manufacturing the physical parts between software amp sims (CDs or DVDs) and hardware amps is nonsense.
I think we get the point that you don't like the $400 MSRP. Whether that is really the right price point for Ampeg SVX, given the effort that went into making it a product, I really have no idea one way or the other. But, I would think that if IK thought they could reasonably price it lower than that and still expect a reasonable return on their investment, they would do so. As your rhetoric so ably points out, every increase in price tag means some loss in the number of potential customers (it's a trade-off).
And...one more time, with cross-grades, eSoundz discounts, etc., you should be able to get Ampeg SVX for a lot less than $400. It's actually pretty comparable to what you pay for Guitar Rig, Amplitube, Waves GTR, etc. (in some cases, probably less).
Sorry, Squids. I was going to stay out of this to not burden the thread with this stuff, but I couldn't bite my tongue any longer after reading the last post.
Cheers,
MarkAnd bite your tongue? Please if you were biting your tongue over something like this, then you have a problem. Really I dont even care ,SQUIDS made this comparison twice and NO I dont buy into it at all. I hate when I hear people say this, and talk about how the "REAL" thing costs $3000,and this is only $400. If anyone here thinks I give 2 shits about this product and what is actually its final cost you are mistaken. I dont.. IN fact I dont even think an AMPEG costs $3000, but regardless sometimes I get sick of Squids and his constant ridiculously high praise for these products. Obviously he has a connection to them, but all his talk and talk is old.. Just like it was during the months or (were it years) waiting for the AT2 to be released. ANd to me that plug was not anything groundbreaking, so continue on...
We DO have a lot of developers here on KVR and they put in their semi-biased 2 cents too. For most people that's a great mix of perspectives to consider and makes this place great! Anyway, if you don't like my posts then please mute me or something. What can I tell ya? I am not going to change so that is up to you. I was very nice with your aggressive response and now I don't know what you're trying to do with attacking me but... it isn't appreciated by anyone, especially not in our company forum.
Not sure about Ampeg SVX out of the gate on that part either but surely it will follow at some point. 
