Looks cool. If it makes someone happy... more power to 'em. Of course that by itself (making someone else happy) will be enough to make some of those it makes happy tell others that their new happy toy makes the others happy toy look like a shit happy toy.
And then some people can't stand to see others happy with their new happy toy so they'll look for flaws in a happy toy that they don't even want and never did. The only motivation being to shoot holes in it to feel superior because their happy toy is the only happy toy that anyone should ever be happy about.
And then it starts... the real fun.
"Your mom's a crackhead and my mom is a supermodel."
"Yeah, but your dad is a gay hooker. My dad is a football player."