Thank for the insights, info and stuff -Oh yes and the Verb
Happy new year!
Is 2C's Aether REALLY worth it? (the answer is: yes, certainly)
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- KVRian
- 797 posts since 23 Apr, 2009
I've demoed it and I've never heard such a colourful and professional sounding algorithmic reverb. I love the large UI with my 1900 screen resolution and the presets are wonderfully designed and presented.
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- KVRist
- 50 posts since 17 May, 2006
The main reason to buy Aether is not for the name but because it's the bestckatrun411 wrote:" ... If you want to buy a name, which imho, you do when you by this Aether stuff, buy a real name, imho, lexicon ... "
sounding software reverb on the market.
With the upcoming update to v1.5 it will be even better and still nowhere
near as expensive as the Lexicon.
Don't buy for the name.
Buy for the sound.
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- KVRAF
- 2621 posts since 12 Sep, 2008
fretwizz wrote:The main reason to buy Aether is not for the name but because it's the bestckatrun411 wrote:" ... If you want to buy a name, which imho, you do when you by this Aether stuff, buy a real name, imho, lexicon ... "
sounding software reverb on the market.
With the upcoming update to v1.5 it will be even better and still nowhere
near as expensive as the Lexicon.
Don't buy for the name.
Buy for the sound.
Yes, it's sort of an odd argument to suggest that people buy Aether "for the name"... It's flattering to think our (close to zero dollar budget) grass-roots marketing campaign worked this well,
but I fail to see how the 2CAudio company brand, or the Aether product brand, is as much of a Name as something like "Lexicon" who has been in business for 20-30 years or more(??), and lead the market in this area for most of that time. It would be a minor miracle if that were true already IMHO. Of course that does not mean we aren't trying to get to that point!
Of course we want to build our brand name as much as possible, but at this point I think people buy our products b/c they like them and think they perform well at their functions, not b/c we have hypnotized anyone with our 12-month old brand-name.Check back in 5-10 years though, and then I hope that this criticism may be more valid.
But even then, I hope that the brand would simply become a symbol that denotes a certain dedication to detail and quality based on a track record of awesome products, as should be the case with any strong brand-name...HAPPY NEW YEAR!!!!!!!!!!!!!!
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- KVRAF
- Topic Starter
- 3878 posts since 28 Jun, 2009 from Wherever I lay my hat
Both. There are plenty of presets. You have to understand that this is truly an algorithmic reverb that offers so many options. At first glance, it doesn't aim to emulate "historical" reverbs (although a few of the presets head in this general direction), but you can get them, if you want to.spinedoc wrote:Are there any plate presets or good vocal presets for rock/pop or is this more of a rooom simulator?
Try the demo. Try the presets, then tweak them a little to get a feeling for the many options available to you.
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- KVRAF
- 5524 posts since 5 May, 2007 from Mars Colony
If Aether has acquired a "name", it's only on KVR.
"You don’t expect much beyond a gaping, misspelled void when you stare into the cold dark place that is Internet comments."
---Salon on internet trolls attacking Cleveland kidnapping victim Amanda Berry
---Salon on internet trolls attacking Cleveland kidnapping victim Amanda Berry
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- KVRian
- 1290 posts since 13 Mar, 2007
Financial solvency and KVR Mix as well as oil and water.
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- KVRAF
- 2621 posts since 12 Sep, 2008
Holy S**t! We did not know that!!
Wow! What an honor!
When was this posted?
Wow! What an honor!
When was this posted?
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- KVRAF
- 11325 posts since 18 Aug, 2007 from NYC
Congratulations!
Definitely a deserved honor!
2009 was a great year and although I have a pretty solid top 3 list, without a doubt Aether is still my favorite purchase of the year.
Now I'm just looking forward to the 1.5 update (and thanks for making the update free)!!
Definitely a deserved honor!
2009 was a great year and although I have a pretty solid top 3 list, without a doubt Aether is still my favorite purchase of the year.
Now I'm just looking forward to the 1.5 update (and thanks for making the update free)!!
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- KVRAF
- 1667 posts since 2 Apr, 2006 from Studio City, California
Congrats Andrew!
Brought to you by the Hall of Sound
http://soundcloud.com/section-d-records
www.soundclick.com/theresistanceband
http://soundcloud.com/section-d-records
www.soundclick.com/theresistanceband
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- KVRAF
- 5524 posts since 5 May, 2007 from Mars Colony
I ditto the much deserved congratulations.elxicano wrote:Congratulations!
Definitely a deserved honor!
2009 was a great year and although I have a pretty solid top 3 list, without a doubt Aether is still my favorite purchase of the year.
Now I'm just looking forward to the 1.5 update (and thanks for making the update free)!!
Now on to being a pest...
Can we expect 1.5 this month sometime?
"You don’t expect much beyond a gaping, misspelled void when you stare into the cold dark place that is Internet comments."
---Salon on internet trolls attacking Cleveland kidnapping victim Amanda Berry
---Salon on internet trolls attacking Cleveland kidnapping victim Amanda Berry
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- KVRist
- 243 posts since 16 Nov, 2007 from Spain
Double ditto!A.M. Gold wrote:I ditto the much deserved congratulations.elxicano wrote:Congratulations!
Definitely a deserved honor!
2009 was a great year and although I have a pretty solid top 3 list, without a doubt Aether is still my favorite purchase of the year.
Now I'm just looking forward to the 1.5 update (and thanks for making the update free)!!
Now on to being a pest...
Can we expect 1.5 this month sometime?
Hd
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- Banned
- 4072 posts since 7 Nov, 2007
Seems like the reverb was too costly to be grassroots. Audio-Damage has a grass roots vibe, so do a lot of companies, Uh-he, Sugar-Bytes, etc, but you would have to buy at least two or three products from these other companies to match the cost of Aether.It's flattering to think our (close to zero dollar budget) grass-roots marketing campaign worked this well,
I didn't say that. I probably was not clear. I was trying to say, "Lexicon verbs have been on a lot of legendary records. Every bedroom producer knows this, ergo, their plug ins are $1,000. That actually makes a lot of sense."but I fail to see how the 2CAudio company brand, or the Aether product brand, is as much of a Name as something like "Lexicon"
I don't know if its valid or not, but your reverb and this reverb are very similar sounding to me.Check back in 5-10 years though, and then I hope that this criticism may be more valid.
http://www.kresearch.com/KR-Space.htm
You both have that, "watery, slippery," verb.. vibe.. Its good for some stuff, but I wouldn't turn to it for a slap back echo, which is, my fav, and also very cool sounding.
Anyways.. I hate to do this, I use your architecture wave forms all the time, and I enjoy em so much. As I said before, you would have had me at hello, for a $99 reverb... That would have been cool, grassroots..
Happy New Year to you as well, I wish you good luck, lots of sales and success with both your companies.
Cheers
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- KVRAF
- 2621 posts since 12 Sep, 2008
Hey no problem. You're certainly entitled to your opinion, as is everyone else. It's a big world out there with lots of choices. If Aether is not a good fit for you for whatever reason, I hope you find something that is, and I hope that it inspires you to make great music and helps bring your production/engineering to the next level. Best wishes.
Glad you like the Architecture products. I'm about to release a massive update of the waveform collection soon too...
Glad you like the Architecture products. I'm about to release a massive update of the waveform collection soon too...