Apple reveals iPhone OS 4 with iAd. Great revenue for developers!

[spaceman]

So why Job's focus on how many 'ad-clicks' they expect to be able to leverage?

That was already based on current numbers. They already know how much because they've been loking at the numbers for several years already.

The numbers aren't predictions or future projections, it's hard and current numbers.

What you may see though is that more developers will go for the 'free' route instead of the paid-for (as Goratrix just suggested), hoping to get more revenue through ads than through sales. I think it's a risky strategy. And it will force them even more to make the ads unobtrusive or people won't even use it to start with.

[headquest]

Iadds are being sold as something good for the consumer - gimme a break

No, it's being sold as something good for the developer actually. But as everyone should know, it's actually best for the ad broker.

And by and large, it's something that is BAD for the person who, erm, buys the phone. But hey - who cares about them anyway? - clearly not Apple in this instance.

So again, do you honestly believe that the iPhone is and will be the only phone on Earth where you can find a small ad in an application?

No - unfortunately I suspect we'll see others follow suit. But Apple are (1) responsible for forcing this shit on us all, and (2) probably the only company that will have the self-obsessed arrogance to try selling this as a "feature" that benefits anyone other than themselves and their sponsors.

For both those reasons... "I'm out".

[spaceman]

No - unfortunately I suspect we'll see others follow suit. But Apple are (1) responsible for forcing this shit on us all, and (2) probably the only company that will have the self-obsessed arrogance to try selling this as a "feature" that benefits anyone other than themselves and their sponsors.

You've just describe almost any big business on the planet.

The fact that Apple is often the first to do it 'properly' doesn't mean they are any different from any other company in their business. Have you ready any Microsoft business plans lately? They all pretty much say



stuff stuff user stuff stuff < ADS/loadsamoney > stuff functionality stuff stuff

[UltraJv]

Another interesting move :

http://www.theregister.co.uk/2010/04/09 ... dk_change/

[whyterabbyt]

Another interesting move :

http://www.theregister.co.uk/2010/04/09 ... dk_change/

That's almost certainly aimed directly at Adobe, but if it affects Titanium, then it possibly effects Unity et.c. as well.

http://daringfireball.net/2010/04/iphon ... h_compiler

[headquest]

While I'm not a particular fan of Adobe, I can only admire their restraint in dealing with this constant agression from Apple. If I were CEO of Adobe, I'd simply pull all Mac support from their whole pro design software range and buy shares in Microsoft

[penguinfromdeep]

Flash works very bad on OS X already .. Not so good on my Windows box either mind you but at least it's not crashing that often but causes some major slowdowns. I don't like Flash either

[spaceman]

Flash works very bad on OS X already .. Not so good on my Windows box either mind you but at least it's not crashing that often but causes some major slowdowns. I don't like Flash either

AIR applications run quite smoothly for me. It's only Flash in browsers that can be a pain. I don't really get crashes (although Firefox can act funny sometimes.. but that might just be Firefox) but cpu use can shoot up to ridiculous highs. It really seems to depend on the website as well. YouTube behaves quite well, some Flash video on blog and news sites often spin up the fans straight away.

[bmanic]

We as user have the option of not buying the app! That's pretty strong choice right there and it has already been demonstrated several times how much influence large forums like Toucharcade.com and such have when it comes to apps/games with adds. I'm sure it isn't different with any other app. When the community thinks something is over the top and annoying the developer really can not afford to continue with the obtrusive adds.

Also, several developers that have addware software actually let you, the user, decide if you want to keep the adds turned on or off meaning the software becomes a kind of donation ware.

Doesn't help though when you get developers that sell you an ad free version and then make it ad supported when they have enough people using it. There need to be strong mechanisms to ensure that sort of fraudulent practice is not allowed.

Hmm.. I thought something like that is against the law. You cannot falsely advertise stuff, at least not in Europe. If you later add "features" that change the nature of the software you'll have to get the user to agree on some disclaimer thing before downloading/installing the update. Sort of what apple already does with iTunes/appstore.

You do have a very good and valid point.

Cheers!
bManic

[aMUSEd]

We as user have the option of not buying the app! That's pretty strong choice right there and it has already been demonstrated several times how much influence large forums like Toucharcade.com and such have when it comes to apps/games with adds. I'm sure it isn't different with any other app. When the community thinks something is over the top and annoying the developer really can not afford to continue with the obtrusive adds.

Also, several developers that have addware software actually let you, the user, decide if you want to keep the adds turned on or off meaning the software becomes a kind of donation ware.

Doesn't help though when you get developers that sell you an ad free version and then make it ad supported when they have enough people using it. There need to be strong mechanisms to ensure that sort of fraudulent practice is not allowed.

Hmm.. I thought something like that is against the law. You cannot falsely advertise stuff, at least not in Europe. If you later add "features" that change the nature of the software you'll have to get the user to agree on some disclaimer thing before downloading/installing the update. Sort of what apple already does with iTunes/appstore.

You do have a very good and valid point.

Cheers!
bManic

If it is against the law then these devs should get taken to court - read the reviews at the bottom because this is exactly what they did (it was not a 59p app either when I bought it - it was over a pound as I recall):

http://itunes.apple.com/us/app/shopper/id284776127?mt=8

to add insult to injury they are now asking users to pay a yearly fee to remove the ads

[camsr]

Don't use Farmville as an example of good flash application, it's a hog that was using over 800mb of memory just to run a single farm of someone I know. Very poor example of good flash. But everyone wants to play it because they like it. Do you think it would run on an iPad? Of course not.

[aMUSEd]

This is an example of what ads currently look like in an ad supported app:



in this app if you click on something that has ads linked to it (like Milk) you also get a message asking if you want to add it to your list and then find it's added Carnation as well as milk which is a pain. If this new iAd goes this way Apple will piss off a lot of users.

[bmanic]

We as user have the option of not buying the app! That's pretty strong choice right there and it has already been demonstrated several times how much influence large forums like Toucharcade.com and such have when it comes to apps/games with adds. I'm sure it isn't different with any other app. When the community thinks something is over the top and annoying the developer really can not afford to continue with the obtrusive adds.

Also, several developers that have addware software actually let you, the user, decide if you want to keep the adds turned on or off meaning the software becomes a kind of donation ware.

Doesn't help though when you get developers that sell you an ad free version and then make it ad supported when they have enough people using it. There need to be strong mechanisms to ensure that sort of fraudulent practice is not allowed.

Hmm.. I thought something like that is against the law. You cannot falsely advertise stuff, at least not in Europe. If you later add "features" that change the nature of the software you'll have to get the user to agree on some disclaimer thing before downloading/installing the update. Sort of what apple already does with iTunes/appstore.

You do have a very good and valid point.

Cheers!
bManic

If it is against the law then these devs should get taken to court - read the reviews at the bottom because this is exactly what they did (it was not a 59p app either when I bought it - it was over a pound as I recall):

http://itunes.apple.com/us/app/shopper/id284776127?mt=8

to add insult to injury they are now asking users to pay a yearly fee to remove the ads

That is really funked up! Have you sent apple an email demanding a refund? I've heard people successfully doing this when apps refuse to work/get too bloated after an update.

Surely that must be illegal. I hope those developers go bust.

Looks like they got a whole bunch of 1 star reviews now. A lot of people pissed off because of the adds.

Cheers!
bManic

[Liero]

Bmanic: Advertisement -> Advert -> Ad. One 'D'

[bmanic]