Yeah, agree fully. It just seems really odd to me - or uniquely and aggressively confident - to do that. All of these companies, Steinberg, Presonus, Avid, Magix, Apple, are almost certainly toiling away on what will be viewed in some cases as uniquely clever ideas or twists on old features and you can rest assured that the larger market won't be seeing any of them until they're ready to sell.
Any other strategy seems rather counter productive.
If I was Steiny some of my workshop elves would have been busy ripping anything really cool from the Bitwig show since last summer.
I find it all rather fascinating.