Does U-he seriously not have any sales/specials?

[masterhiggins]

Sure it does. you have the opinion that someone who buys a 2nd-hand license should be a 2nd-class licensee with respect any customer loyalty programs offered. That is at the very least ironic considering your selling habits. Naturally your desires & your opinions co-exist. Not arguing against that. Just observing the irony. Life is full of ironies.
One could go a step further, maybe, and argue hypocrisy. If one were so inclined and were bothered enough. I'd rather swat flies.

K look. I'll explain it very simply. If you resell a u-he license right now, you get top dollar for it. If a loyalty program develops, it will affect license resales due to the mere fact that resellers would have to lower their price in order to attract a buyer from directly buying it from u-he. This will directly cause the overall value to drop. If someone buys zebra at a 30% discount on top of the dinosaur cross grade, etc, they will have to sell it for cheaper than that in order to actually move it. The prices drop for everyone, including u-he. As you can see, as a reseller of plugins, I don't like this scenario. Will it actually increase sales for u-he? Possibly, but that's not what they're actually looking for. They're not looking to move the most licenses. They're interested in making the best products available and keeping their customers happy, which they're already doing. It's obvious this is their main concern, as they haven't diverged from this since day one. A majority of their customers are already happy, so this is a non-existent problem.

Regarding what constitutes a good price with regard to a loyalty program is never going to be neatly defined and agreed upon by a majority of people, anyway. For some people it may seem to expensive still, which will only give them something else to complain about. It seems too complex to be worth implementing as it's not their main goal, anyway. That's why they're asking for suggestions to begin with. Not even THEY'RE sure about it, and I'm positive they have studied it much more than either of us.

-Sam

[pdxindy]

Maybe the problem is...

There is no problem

[masterhiggins]

Maybe the problem is...

There is no problem

I don't know if that's sarcasm, but I agree. People need to stop making up nonexistent problems. Let's keep u-he focused on making bitchin' plugins.

[Sendy]

Maybe the problem is...

There is no problem

I don't know if that's sarcasm, but I agree. People need to stop making up nonexistent problems. Let's keep u-he focused on making bitchin' plugins.

+1 Honestly it staggers me how people could complain at the pricing policy. It's stable and rewarding and excellent value for money. What more could anyone ask for?

[pdxindy]

Not necessarily. Maybe they simply have no choice if they need the best stuff, despite thinking it is too expensive. That is why I said you can afford such a policy as long as your products are better than the competition's.

U-he products are not high end exclusive products. They are modestly priced and if you consider free updates, ongoing development, generous licensing and lack of resale fee, are rather inexpensive.

[fluffy_little_something]

Maybe the problem is...

There is no problem

Not for me, but some people obviously do have a problem with it...

[fluffy_little_something]

Not necessarily. Maybe they simply have no choice if they need the best stuff, despite thinking it is too expensive. That is why I said you can afford such a policy as long as your products are better than the competition's.

U-he products are not high end exclusive products. They are modestly priced and if you consider free updates, ongoing development, generous licensing and lack of resale fee, are rather inexpensive.

Compared to hardware, yes, but compared to other software plugins, it is certainly not inexpensive at all, they are high-end exclusive products, at least the ones that people want. I think any music plugin beyond 100 bucks is expensive (not necessarily unjustified, but still, in absolute terms).

The thing with software is that you are paying almost exclusively for the development, not the product. That is quite different compared with most products like a fridge Software is just a a long list of 0's and 1's you can copy a zillion times without effort.

Anyway, people are spoiled, once they are used to promotions etc., they expect them everywhere all the time. The heading already implies that, the word seriously in particular, like, is this a joke?

[Sendy]

I get the impression if they charged less, they wouldn't be able to function properly as a company, would have to work for some shitty corporation and make interesting products only inbetween work and other obligations - i.e. almost never.

[pdxindy]

Not necessarily. Maybe they simply have no choice if they need the best stuff, despite thinking it is too expensive. That is why I said you can afford such a policy as long as your products are better than the competition's.

U-he products are not high end exclusive products. They are modestly priced and if you consider free updates, ongoing development, generous licensing and lack of resale fee, are rather inexpensive.

Compared to hardware, yes, but compared to other software plugins, it is certainly not inexpensive at all, they are high-end exclusive products, at least the ones that people want. I think any music plugin beyond 100 bucks is expensive (not necessarily unjustified, but still, in absolute terms).

The thing with software is that you are paying almost exclusively for the development, not the product. That is quite different compared with most products like a fridge Software is just a a long list of 0's and 1's you can copy a zillion times without effort.

Anyway, people are spoiled, once they are used to promotions etc., they expect them everywhere all the time. The heading already implies that, the word seriously in particular, like, is this a joke?

You can buy a Pro-Tools De-Esser Plug-in for $2000... That is exclusive high end.

And yes, Zebra is inexpensive. I paid $170 (Zebra 2 early adopter price and I declined the dino crossgrade) and I have not had to pay a penny since for close to 8 years of use including tech support, use on multiple computers, compatibility updates and multiple feature upgrades that would have been paid upgrades by many companies. That is a ridiculously good deal.

[fluffy_little_something]

I get the impression if they charged less, they wouldn't be able to function properly as a company, would have to work for some shitty corporation and make interesting products only inbetween work and other obligations - i.e. almost never.

Yes, pricing is difficult with software. Where else do you get free products that are almost as good as commercial ones, sometimes even better? I guess that would be considered dumping and hence illegal. But since one is not paying for a product, but for the development, one can offer software for free if one is willing to develop just for fun...

[fluffy_little_something]

You can buy a Pro-Tools De-Esser Plug-in for $2000... That is exclusive high end.

And yes, Zebra is inexpensive. I paid $170 (Zebra 2 early adopter price and I declined the dino crossgrade) and I have not had to pay a penny since for close to 8 years of use including tech support, use on multiple computers, compatibility updates and multiple feature upgrades that would have been paid upgrades by many companies. That is a ridiculously good deal.

Wow, I would not call that exclusive, but ridiculous And how many people buy that stuff?

Would be interesting to see a price distribution for all music plugins on the market...

[Sendy]

Sometimes I get the impression we're headed towards a post-scarcity ecomony, like in Star Trek

Until then, though... People gotta eat

[Kriminal]

Maybe the problem is...

There is no problem

I don't know if that's sarcasm, but I agree. People need to stop making up nonexistent problems. Let's keep u-he focused on making bitchin' plugins.

+1 Honestly it staggers me how people could complain at the pricing policy. It's stable and rewarding and excellent value for money. What more could anyone ask for?

A sale?

[pdxindy]

You can buy a Pro-Tools De-Esser Plug-in for $2000... That is exclusive high end.

And yes, Zebra is inexpensive. I paid $170 (Zebra 2 early adopter price and I declined the dino crossgrade) and I have not had to pay a penny since for close to 8 years of use including tech support, use on multiple computers, compatibility updates and multiple feature upgrades that would have been paid upgrades by many companies. That is a ridiculously good deal.

Wow, I would not call that exclusive, but ridiculous

Aren't those two words kinda the same?

[Tricky-Loops]

I don't understand why some people want a sale.

Everyone should be able to pay $170 for Zebra.

Poor, anyone?