Music Releases: Preview or full version?
- KVRAF
- 5913 posts since 17 Aug, 2004 from Berlin, Germany
I tried with my releases different things.. limited preview versions (fades, shortened) of a song and a full (quality limited) version.
Think more as a customer not as a producer/musician... if you listen to music somewhere on a website/social media platform etc. Assumed there is a song/album you really like but where you never heard something about the artist, would you buy a song because of a preview version? If there is a full version of a song, would you not buy it because you don't need a local copy and it's enough to have the quality limited version?
What would for you push the interest to buy a song? A preview version where you have the interest to hear the full song or a quality limited version where you have the interest to have a high quality version?
Think more as a customer not as a producer/musician... if you listen to music somewhere on a website/social media platform etc. Assumed there is a song/album you really like but where you never heard something about the artist, would you buy a song because of a preview version? If there is a full version of a song, would you not buy it because you don't need a local copy and it's enough to have the quality limited version?
What would for you push the interest to buy a song? A preview version where you have the interest to hear the full song or a quality limited version where you have the interest to have a high quality version?
| Links- KVRAF
- 2110 posts since 5 Oct, 2015 from Swedish / Living in Hong Kong
I would say a good quality but limited version is the best option. Personally I bought Music from Beat Port based on Music news clips I found in youtube. Those Music news clips were just Cuts of tracks and presented in a mix consisting of many tracks. Those Cuts were sort of teasers and I am sure the editors pick and choose the best parts of the tracks. All Music I bought was by (for me) unknown artists. If the track is good it does not matter who made it.
Win 10 -64bit, CPU i7-7700K, 32Gb, Focusrite 2i2, FL-studio 20, Studio One 4, Reason 10
- KVRAF
- Topic Starter
- 5913 posts since 17 Aug, 2004 from Berlin, Germany
Yes, this preview versions could be the better option.
I saw lately some guys (Infected Mushroom) who uploaded the complete album as full versions to Soundcloud but they achieved many sales on Beatport (Afaik #1). So a full version seems not to stop people to buy a track. But... this guy's having a large fanbase and are well known (this could make the difference).
I'm not sure if a full version could stop people to buy a track.
I saw lately some guys (Infected Mushroom) who uploaded the complete album as full versions to Soundcloud but they achieved many sales on Beatport (Afaik #1). So a full version seems not to stop people to buy a track. But... this guy's having a large fanbase and are well known (this could make the difference).
I'm not sure if a full version could stop people to buy a track.
| Links- KVRAF
- 2110 posts since 5 Oct, 2015 from Swedish / Living in Hong Kong
Anjunadeep and some others they take maybe 20 - 40 seconds of a track and put it in a mix with other cuts from other tracks. In that way you don't have to upload the whole track. Its just a teaser for the potential buyers. Take cuts from all your tracks and make a mix out of it. At least that's what I would do.4damind wrote:Yes, this preview versions could be the better option.
I saw lately some guys (Infected Mushroom) who uploaded the complete album as full versions to Soundcloud but they achieved many sales on Beatport (Afaik #1). So a full version seems not to stop people to buy a track. But... this guy's having a large fanbase and are well known (this could make the difference).
I'm not sure if a full version could stop people to buy a track.
Win 10 -64bit, CPU i7-7700K, 32Gb, Focusrite 2i2, FL-studio 20, Studio One 4, Reason 10
-
Hank the Knife Hank the Knife https://www.kvraudio.com/forum/memberlist.php?mode=viewprofile&u=362962
- Banned
- 301 posts since 16 Jul, 2015 from Where You Cannot Scream
It seems you have to move your butt 
- KVRAF
- 4314 posts since 31 Oct, 2004
Some artists will only have a couple of tracks available for full streaming from their new album. Usually, it's the singles. For me it's the best way to be hooked on wanting more.