As if low cost real analogue competition wasn't enough, there's companies like Roland who can draw on their history as well as their manufacturing power. One would have to assume they're working on an upgraded Aira, since they've completed a Jupiter 8 emulation but don't have a single product which can run all 8 voices
Not to say a new digital hardware VA couldn't be a success. But companies would have to be much more careful picking their battles than in past years. The closest equivalent I could think of right now, to what people here are suggesting, is John Bowen's Solaris.
BTW It's notable just how quiet companies like Access (Virus) have been in recent years too..
