strategy for success in the daw business

Official support for: mutools.com
RELATED
PRODUCTS

Post

just thought id start this thread to capture all the well meaning suggestions for jos success strategy because apparently things arent selling as well as they could? thats the impression i get from reading these threads... jo, do you need my help? im always here for you. we can work out a strategy to start selling mulab so you can stop giving the impression that sales just arent where they should be...

LMK ok? im here. we can all pull together and lift mutools above the murky unknown depths of the DAW market. i know we can do it and im proud that we have a developer who will listen to us and implement our suggestions, all for the good of mutools and jo! yaay! :party:
ACKCHYUALLY

Post

You and everyone else can help by making awesome MUX presets and MuLab demo tracks that are attractive to a broad public. And/or share all kinds of MuLab / MUX Modular tutorial videos that tell about how tos and tips and tricks. Pls share your enthusiasm an creativity with the world and thereby help making MuLab more known.

And as you know you can also help by trying to use a balanced tone when posting on this forum. Of course i'm not talking about your post above, which is very ok, but you and i and others know there is a "history". I hope that history can fade away and we can have constructive talks.

I'm always listening to user input and i regularly do polls to check for the main wishes. I'm still working out things of the last poll. Step by step and merged with my own vision where to evolve to. The biggest issue is not that i'm not listening (i do, check out the change log), i think the biggest issue is the one-dev context, while i also have to do support, videos, docs, ... That's why things evolve slower as we all wish. And that might give some of you the impression i'm not listening to user feedback. Again, my best reply on that is the change log.

I'm currently working on one of the big FRs as you will see on rather short term, hopefully still this year. And in the mean time there will at least be a M7.2 update. More details about that later today.

Post

Jo, I applaud and respect your diplomacy. Obviously one of your strengths. Hopefully we can all move onward...

As this post is reflective of spreading and bettering mulab, I'd like to bump an old thread.
I suggested adding mulab to symenu''s list of apps. I know it's not a great big piece of advertising, but every little helps!

I know you're busy, but TBH, when aren't you? So, I'd like to ask again if there's a reason for not permitting automatic downloads from your download page? Would you consider changing that permission?

I'm interested to know why auto download permissions are denied on certain sites, but I'd be happy just to know your stance on this, yes or no would suffice. Yes to allow, no to continue to deny permission. No further discussions should you refuse.

All the best ;-)

Post

mutools wrote:You and everyone else can help by making awesome MUX presets and MuLab demo tracks that are attractive to a broad public. And/or share all kinds of MuLab / MUX Modular tutorial videos that tell about how tos and tips and tricks. Pls share your enthusiasm an creativity with the world and thereby help making MuLab more known.

And as you know you can also help by trying to use a balanced tone when posting on this forum. Of course i'm not talking about your post above, which is very ok, but you and i and others know there is a "history". I hope that history can fade away and we can have constructive talks.

I'm always listening to user input and i regularly do polls to check for the main wishes. I'm still working out things of the last poll. Step by step and merged with my own vision where to evolve to. The biggest issue is not that i'm not listening (i do, check out the change log), i think the biggest issue is the one-dev context, while i also have to do support, videos, docs, ... That's why things evolve slower as we all wish. And that might give some of you the impression i'm not listening to user feedback. Again, my best reply on that is the change log.

I'm currently working on one of the big FRs as you will see on rather short term, hopefully still this year. And in the mean time there will at least be a M7.2 update. More details about that later today.
Is there somehow a NFR license that we can get get to do this with? :? We need some help to help you :? How about doing a competition like a osc but only with your product and the participants can receive a NFR lic and in turn share their demos and write ups and the sharing of your companies competition on their social media?? :?: :idea:

Post

surreal wrote:Is there somehow a NFR license that we can get get to do this with? :?
MuLab Free is fully functional!
You can use MuLab Free to create videos, patches, basic songs etc.
How about doing a competition like a osc but only with your product and the participants can receive a NFR lic and in turn share their demos and write ups and the sharing of your companies competition on their social media?? :?: :idea:
That competition already exists: http://www.mutools.com/mulab-demo-project-contest.html

Post

Where can we get MuSynth as a vst.. I don't see it on your page anymore?

Post

Musynth has never been available as a VST (not yet anyway)
Beauty is only skin deep,
Ugliness, however, goes right the way through

Post

mutools wrote:You and everyone else can help by making awesome MUX presets and MuLab demo tracks that are attractive to a broad public. And/or share all kinds of MuLab / MUX Modular tutorial videos that tell about how tos and tips and tricks. Pls share your enthusiasm an creativity with the world and thereby help making MuLab more known.
honestly, i think this is the wrong strategy. of course it seems that other software has participation like you describe. and it does, but i think this is a chicken/egg situation. in my best estimation, thats an organic result of a popular product being ubiquitous, and invariably the developing entity is the one who floods the medium with content. when people buy a product, they are buying into your identity, its inavoidable. this is why companies attempt to promote their software with a variety of 'agents' all with differing POV and taste. often this investment in promotion pays off well after the massive expense. let me say this another way: often, an investment in promotion pays well after an initial expense which can appear large if youre not comfortable with paying for promotion. there are people (individuals) and companies (teams) who only build promotional material and presentations who can put products in the public eye. the eventual payoff can be enormous, but the expense can also be large.

you dont need a bunch of wierdos making demos for you. although taron isnt included in that statement. hell i listen to what i made for you and i cringe! you need to HIRE someone and trust that the promotion will be worth it. that is if you wish to be used by a broader segment of the market. all your buddies here may be drowned out by a bunch of new voices and then it wont be very cozy. are you ready for that? your life will have MANY more voices in it. you will need to back away from the public. mutools will become less and less of a democracy and more and more about your vision. you should make sure the vision is something the spending public is going to want. all this is more than one guy can do. proper promotion can be tasteful and focussed. you will still have the reigns, but now your horse will provide the forward motion. your vision is also what propels your publics interest and of course you can guide your promtional team since you are the CEO but you wouldnt be paying for nothing. these companies do know what to do.
ACKCHYUALLY

Post

He's actually got a point there!

Post

solipsvs wrote:honestly, i think this is the wrong strategy. of course it seems that other software has participation like you describe. and it does, but i think this is a chicken/egg situation.
I agree. So lets spread eggs!
this is why companies attempt to promote their software with a variety of 'agents' all with differing POV and taste. often this investment in promotion pays off well after the massive expense. let me say this another way: often, an investment in promotion pays well after an initial expense which can appear large if youre not comfortable with paying for promotion. there are people (individuals) and companies (teams) who only build promotional material and presentations who can put products in the public eye. the eventual payoff can be enormous, but the expense can also be large.
I know. I don't have much budget.
you dont need a bunch of wierdos making demos for you.
Sounds disrespectful to the demo song creators. They're nice demos. But many more fresh new awesome demos are needed. I did receive some nice new demos and need to invest a bit of time to polish them a bit and get them online. Another Todo high on the list!
hell i listen to what i made for you and i cringe!
You should not, it still is a nice track imho.
you need to HIRE someone and trust that the promotion will be worth it. that is if you wish to be used by a broader segment of the market.
You're right i should invest more into professional promo, even while the budget is limited. I fully agree with this point. It's another important Todo, besides many others. I have someone in mind and will contact him soonish.
all your buddies here
That's a misconception of you, really.
may be drowned out by a bunch of new voices and then it wont be very cozy.
Why not? I'm looking forward to more people on this forum. We can all learn from eachother. And the more the merrier, generally.
are you ready for that?
Even more: I'm looking forward to it!
you will need to back away from the public. mutools will become less and less of a democracy and more and more about your vision.
When this forum would be more crowded, it may be that i have to even more spread my limited forum time over more posts, and thus skip replies from time to time, as i also do now, in order to balance time management. But the more people are here, the more they can also help eachother. I myself will keep monitoring and read about the common FRs and distilate what users essentially want/need and merge that with my vision and realistic possibilities. (a vision that is updated by what users commonly want, it's a dialog)
all this is more than one guy can do.
True. And i think this might be the biggest issue of all atm.

Thanks for your interesting post.

Allow me to repeat my call for sharing awesome MuLab tracks and sounds and interesting how to videos! It's an important part of the game and often fun to make and the creator can grow the attention to his music via the MuTools channels. That's a win-win!

Post

maybe but you cant count on it. i usually have time for my own projects only. at least i dont do work for free and lord knows im not attempring to collect brownie points from mutools. do you really expect your buyers to promote your software for you?. this is the sort of thing that doesnt usually work. i mean, how well has it worked so far? did you think i was pitching a particular promotion house? i think you wont see results until you hire a proper professional.
ACKCHYUALLY

Post

so there is a way that works and a way that sounds nice but leaves the cupboards bare. it takes a smart cookie to see this and act on it. at least now we can all stop asking why the cupboards are bare and or wonder what will work LOL
ACKCHYUALLY

Post

Huh? Sounds cryptic. Pls elaborate.

Post

I'd like to say something.. As new Mux modular user.

Since six months, now, I'm looking for an app that would allow me to modulate vst's parameters via automation (Untill now, I did that via midi but midi = 127 points resolution, timing, jitter and only works with vst that support midi). So I started to search... I've found 3 other app before to find Mux modular. All the other had bad issues that made them useless for me.
I started to believe there was no such app ! Then, in the depths of an obscure forum found with google, for the first time, I heard about Mux modular... That's very strange because as far as I use it (since yesterday ! :D ), I know that's the app I was looking for. It's professionnal, easy to use (for someone who already make music with computer) and allow me to do exactly what I wanted.
If I wanted to do that, for sure a lot of other people would be interested.
But why didn't I find it first in google ? Mux modular is a vst modular, they are some other... But this one is also a vst host !! And THIS is the huge difference ! The point that should be given in first priority ! It allows to modulate vst's parameters with midi notes like if all the vst chain is a part of the synth feeding this chain !
Example : with Lounge Lizard electric piano, I love to increase or decrease tremolo or wah-wah depth on long notes. Lounge Lizard doesn't allow to do this but with Mux modular, it's easy to do so !

Try to type "modulate vst automation parameter with envelope lfo" in google, you'll see...
Mux modular should arrive on the first page !

I know other app that could do that but they use midi for that purpose ! Using automation parameters is much better because of resolution and accuracy. I don't know the frequence rate of midi data in a vst but an LFO couldn't go too fast ! I don't know exactly but I'm quite sure automation frequence rate is bigger... Am I wrong ?

"Modulate any VST parameter with any of the MUX modulators like LFO, ADSR, Multi-Point Envelope, ..." is on the 14th line of the Mux presentation page ! This should be on the beginning in big letters !

You've got a fantastic product ! I already love it ! :wink:
Musica ! here

Post

mutools wrote:Huh? Sounds cryptic. Pls elaborate.
learn to read between the lines brah, its a valuable skill for an entrepreneur.
ACKCHYUALLY

Locked

Return to “MuTools”