MtL wrote:Is Hive 1.2 releasing before Springy-thingy?
It's going to be a bit of a race between the two.
The reason we put this latest build of Hive out was so we can take a bit longer to do the deeper stuff. Now the deeper stuff has become a bit exciting, so we need to put more effort into documentation, UI design, extra presets and all of that, which adds considerable to the time to release.
Sounds great, Urs. Thanks for all the creative hard work you guys are doing. Very happy that so much love is going into Hive! I know a few people who are waiting to buy it specifically for 1.2, and actually I delayed buying it until I saw the hints you were dropping about the direction of Hive. So I think you'll generate a lot of enthusiasm (and hopefully new sales!) with 1.2, and at the very least you'll increase brand loyalty since I think people are very appreciative of this kind of effort to constantly improve your products with creative new features.
U-he plugins don't ever rot on the vine, they aren't abandoned. They are living, breathing products that pick up generous, great new features over time. I hope you stick with that business model. There are several of your competitors that have the opposite model, and their product libraries are littered with the skeletons of deprecated products that never saw the kind of love that you guys invest in yours, OR they charge frequent upgrade fees for the seemingly smallest of improvements. Your business model is one of the best in the DAW/plugin world IMO.
Also, I saw (but missed until now) that earlier in the thread you mentioned that Uhbik is going to get more love too. That's one of my favorite collections, and I still remember from years ago you had plans to create some sort of hosting/combiner/rack kind of thing for the Uhbik modules with modulation, routing, etc... I can't remember the details, but I've been hoping for that for a long time. I hope that's still part of the roadmap.
I also hope you revisit MFM2 at some point. It's also a beauty that can benefit from your more recent DSP exploits and expertise.
And BTW, now that you have so many employees and are spending time revisiting older plugins and upgrading features, etc., at some point, don't feel bad about charging upgrade fees when appropriate! After all, some of your plugins have had a really long lifespan, which is really appreciated, but after 10-ish years on some of them (including creative improvements along the way), it's really okay to charge an upgrade fee IMO.
Didn't intend this post to be so long. Summary: keep up the awesomeness for Hive, stay the course on business model, go Team U-he, and thanks again! Can't wait!