U-he offer from Native instruments
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Touch The Universe Touch The Universe https://www.kvraudio.com/forum/memberlist.php?mode=viewprofile&u=190615
- KVRAF
- 4765 posts since 2 Oct, 2008
Anyone use an evoucher on top of the sale?
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- Banned
- 10732 posts since 17 Nov, 2015
i image this is prob not a good a deal as uhe thought it might be
more sales, sure, but more cheap resales, driving down normal price sales, and way more support, costing who knows how much.
NI are the only ppl who will profit from this bad idea.
still, lessons learned, it prob will only put back uhe updates by 6 months max.
more sales, sure, but more cheap resales, driving down normal price sales, and way more support, costing who knows how much.
NI are the only ppl who will profit from this bad idea.
still, lessons learned, it prob will only put back uhe updates by 6 months max.
- u-he
- 28062 posts since 8 Aug, 2002 from Berlin
It's not too bad actually. It's not as crazy as what we thought. We have to explain to some people how to use Maschine or Komplete Kontrol, but luckily we just send links to NI's videos on Youtube.AnX wrote: ↑Sun Feb 17, 2019 6:17 pm i image this is prob not a goid a deal an uhe thought it might be
more sales, sure, but more cheap resales, driving down normal price sales, and way more support, costing who knows how much.
NI are the only ppl who will profit from this bad idea.
still, lessons learned, it prob will only put back uhe updates by 6 months max.
Also, we trained 3 more people in customer support, which means we can spread it out more from now on and assign, say, Tas and Viktor to other tasks even when support is high.
The bucks coming in will allow us to concentrate on things which you might consider vaporware. Things which always had to be set aside because we needed to release something new to keep going. So this year we don't really need to release anything new to stay in business. That's a pretty good prospect.
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- KVRian
- 1204 posts since 23 May, 2016
And still we hope for new products in 2019, Hive 2, that thing Sascha is working on (?!?) and possibly Z3Urs wrote: ↑Sun Feb 17, 2019 6:28 pmIt's not too bad actually. It's not as crazy as what we thought. We have to explain to some people how to use Maschine or Komplete Kontrol, but luckily we just send links to NI's videos on Youtube.AnX wrote: ↑Sun Feb 17, 2019 6:17 pm i image this is prob not a goid a deal an uhe thought it might be
more sales, sure, but more cheap resales, driving down normal price sales, and way more support, costing who knows how much.
NI are the only ppl who will profit from this bad idea.
still, lessons learned, it prob will only put back uhe updates by 6 months max.
Also, we trained 3 more people in customer support, which means we can spread it out more from now on and assign, say, Tas and Viktor to other tasks even when support is high.
The bucks coming in will allow us to concentrate on things which you might consider vaporware. Things which always had to be set aside because we needed to release something new to keep going. So this year we don't really need to release anything new to stay in business. That's a pretty good prospect.
- KVRian
- 937 posts since 31 May, 2017
I don't necessarily think so. I think the rare sale like this one is great to gain new customers like me. Someone who has long been enamored with Uhe products but simply can't afford them at full price. And I for one, almost never have to resort to customer support for audio plugins. With stuff as dead simple as Uhe's I really don't see why one would need to (but yes, there are the tragically clueless out there so you've got a point there). So for me as an example, Uhe simply gets money that they otherwise would not have, without much if any extra expense on their part (a slight increase in server expenses maybe?)AnX wrote: ↑Sun Feb 17, 2019 6:17 pm i image this is prob not a good a deal as uhe thought it might be
more sales, sure, but more cheap resales, driving down normal price sales, and way more support, costing who knows how much.
NI are the only ppl who will profit from this bad idea.
still, lessons learned, it prob will only put back uhe updates by 6 months max.
As for the resale market affecting new sales, I think that's only a small percentage of prospective customers. I think most musicians and producers are not saavy enough to buy plugins second hand in general (here in the US at least). I think that may be a little different with Uhe's niche customer base but still probably not that big a deal. And if there aren't anymore sales for a long while, things will soon go back to normal.
The long term effects who knows, maybe not much all things considered, but short term I think this is a win for Uhe.
(Regardless of the expected parasitic behavior of those trying to take advantage of loopholes and what have you).
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Funkybot's Evil Twin Funkybot's Evil Twin https://www.kvraudio.com/forum/memberlist.php?mode=viewprofile&u=116627
- KVRAF
- 11508 posts since 16 Aug, 2006
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- KVRAF
- 2596 posts since 8 Sep, 2009
Nobody can tell but it'd be nice know how sales would have evolved if u-he did the sale on their own...
One things seems to be fact, though: They would have surely made a higher profit per unit. Underlining "per unit" because it's difficult to predict how much the NI userbase and resulting marketing influenced the success.
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edit: cruel English...
Last edited by elassi on Sun Feb 17, 2019 8:07 pm, edited 1 time in total.
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- KVRian
- 969 posts since 5 Sep, 2014 from Heaven
- u-he
- 28062 posts since 8 Aug, 2002 from Berlin
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- KVRian
- 969 posts since 5 Sep, 2014 from Heaven
Surely vaporware is something you can inhale.
M O N O S Y N T H S F O R E V E R
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- KVRian
- 1204 posts since 23 May, 2016
Haha, ok. Then please continue. All greatly awaited. (Like new products, at least for me)