U-he offer from Native instruments

VST, AU, AAX, etc. plug-in Virtual Instruments discussion
chk071
KVRAF
18928 posts since 11 Apr, 2010 from Germany

Post Sun Feb 17, 2019 9:02 am

I wasn't even considered back then. :D

GoldieK
KVRist
76 posts since 30 Jul, 2016

Re: U-he offer from Native instruments

Post Sun Feb 17, 2019 9:17 am

camp really doesn't matter on the Woodstock 69 issue, Stones didn't play there either. No Beatles, No Stones, No Doors.

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Fleer
KVRAF
4112 posts since 23 Aug, 2014 from Boston/Cambridge

Re: U-he offer from Native instruments

Post Sun Feb 17, 2019 9:20 am

Sweet Jimmy did.

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Touch The Universe
KVRAF
3572 posts since 2 Oct, 2008

Re: U-he offer from Native instruments

Post Sun Feb 17, 2019 9:24 am

Anyone use an evoucher on top of the sale?
High Quality Soundsets for Lush-101 | Hive | Electra 2 | Diversion | Halion | Largo | Rapid | Dune II | Thorn | and Spire.
http://www.touch-the-universe.com/

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Fleer
KVRAF
4112 posts since 23 Aug, 2014 from Boston/Cambridge

Re: U-he offer from Native instruments

Post Sun Feb 17, 2019 9:26 am

Wouldn’t work. Only for NI titles.

AnX
KVRAF
3941 posts since 17 Nov, 2015

Re: U-he offer from Native instruments

Post Sun Feb 17, 2019 10:17 am

i image this is prob not a good a deal as uhe thought it might be

more sales, sure, but more cheap resales, driving down normal price sales, and way more support, costing who knows how much.

NI are the only ppl who will profit from this bad idea.

still, lessons learned, it prob will only put back uhe updates by 6 months max.

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Urs
u-he
23367 posts since 8 Aug, 2002 from Berlin

Re: U-he offer from Native instruments

Post Sun Feb 17, 2019 10:28 am

AnX wrote:
Sun Feb 17, 2019 10:17 am
i image this is prob not a goid a deal an uhe thought it might be

more sales, sure, but more cheap resales, driving down normal price sales, and way more support, costing who knows how much.

NI are the only ppl who will profit from this bad idea.

still, lessons learned, it prob will only put back uhe updates by 6 months max.
It's not too bad actually. It's not as crazy as what we thought. We have to explain to some people how to use Maschine or Komplete Kontrol, but luckily we just send links to NI's videos on Youtube.

Also, we trained 3 more people in customer support, which means we can spread it out more from now on and assign, say, Tas and Viktor to other tasks even when support is high.

The bucks coming in will allow us to concentrate on things which you might consider vaporware. Things which always had to be set aside because we needed to release something new to keep going. So this year we don't really need to release anything new to stay in business. That's a pretty good prospect.

dermage
KVRist
386 posts since 23 May, 2016

Re: U-he offer from Native instruments

Post Sun Feb 17, 2019 10:52 am

Urs wrote:
Sun Feb 17, 2019 10:28 am
AnX wrote:
Sun Feb 17, 2019 10:17 am
i image this is prob not a goid a deal an uhe thought it might be

more sales, sure, but more cheap resales, driving down normal price sales, and way more support, costing who knows how much.

NI are the only ppl who will profit from this bad idea.

still, lessons learned, it prob will only put back uhe updates by 6 months max.
It's not too bad actually. It's not as crazy as what we thought. We have to explain to some people how to use Maschine or Komplete Kontrol, but luckily we just send links to NI's videos on Youtube.

Also, we trained 3 more people in customer support, which means we can spread it out more from now on and assign, say, Tas and Viktor to other tasks even when support is high.

The bucks coming in will allow us to concentrate on things which you might consider vaporware. Things which always had to be set aside because we needed to release something new to keep going. So this year we don't really need to release anything new to stay in business. That's a pretty good prospect.
And still we hope for new products in 2019, Hive 2, that thing Sascha is working on (?!?) and possibly Z3 :)

Local Man
KVRist
387 posts since 31 May, 2017

Re: U-he offer from Native instruments

Post Sun Feb 17, 2019 10:55 am

AnX wrote:
Sun Feb 17, 2019 10:17 am
i image this is prob not a good a deal as uhe thought it might be

more sales, sure, but more cheap resales, driving down normal price sales, and way more support, costing who knows how much.

NI are the only ppl who will profit from this bad idea.

still, lessons learned, it prob will only put back uhe updates by 6 months max.
I don't necessarily think so. I think the rare sale like this one is great to gain new customers like me. Someone who has long been enamored with Uhe products but simply can't afford them at full price. And I for one, almost never have to resort to customer support for audio plugins. With stuff as dead simple as Uhe's I really don't see why one would need to (but yes, there are the tragically clueless out there so you've got a point there). So for me as an example, Uhe simply gets money that they otherwise would not have, without much if any extra expense on their part (a slight increase in server expenses maybe?)

As for the resale market affecting new sales, I think that's only a small percentage of prospective customers. I think most musicians and producers are not saavy enough to buy plugins second hand in general (here in the US at least). I think that may be a little different with Uhe's niche customer base but still probably not that big a deal. And if there aren't anymore sales for a long while, things will soon go back to normal.

The long term effects who knows, maybe not much all things considered, but short term I think this is a win for Uhe.
(Regardless of the expected parasitic behavior of those trying to take advantage of loopholes and what have you).

Funkybot's Evil Twin
KVRAF
6049 posts since 16 Aug, 2006

Re: U-he offer from Native instruments

Post Sun Feb 17, 2019 11:02 am

Urs wrote:
Sun Feb 17, 2019 10:28 am
So this year we don't really need to release anything new to stay in business. That's a pretty good prospect.
But you will, right? :lol:

:wink:

elassi
KVRAF
2143 posts since 8 Sep, 2009

Re: U-he offer from Native instruments

Post Sun Feb 17, 2019 11:03 am

Local Man wrote:
Sun Feb 17, 2019 10:55 am
So for me as an example, Uhe simply gets money that they otherwise would not have, without much if any extra expense on their part (a slight increase in server expenses maybe?)
Nobody can tell but it'd be nice know how sales would have evolved if u-he did the sale on their own...

One things seems to be fact, though: They would have surely made a higher profit per unit. Underlining "per unit" because it's difficult to predict how much the NI userbase and resulting marketing influenced the success.

___
edit: cruel English...
Last edited by elassi on Sun Feb 17, 2019 12:07 pm, edited 1 time in total.

spunkmuffin
KVRian
813 posts since 5 Sep, 2014 from Heaven

Re: U-he offer from Native instruments

Post Sun Feb 17, 2019 11:51 am

Urs wrote:
Sun Feb 17, 2019 10:28 am
The bucks coming in will allow us to concentrate on things which you might consider vaporware.
I wonder what kriminal AnX might consider vapourware. :o
:hyper: M O N O S Y N T H S F O R E V E R :hyper:

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Urs
u-he
23367 posts since 8 Aug, 2002 from Berlin

Re: U-he offer from Native instruments

Post Sun Feb 17, 2019 12:09 pm

dermage wrote:
Sun Feb 17, 2019 10:52 am
And still we hope for new products in 2019, Hive 2, that thing Sascha is working on (?!?) and possibly Z3 :)
Hive 2 is an update, Sascha works on Uhbik and Z3 is that vaporware I mentioned. :oops:

spunkmuffin
KVRian
813 posts since 5 Sep, 2014 from Heaven

Re: U-he offer from Native instruments

Post Sun Feb 17, 2019 12:20 pm

Surely vaporware is something you can inhale.
:hyper: M O N O S Y N T H S F O R E V E R :hyper:

dermage
KVRist
386 posts since 23 May, 2016

Re: U-he offer from Native instruments

Post Sun Feb 17, 2019 12:37 pm

Urs wrote:
Sun Feb 17, 2019 12:09 pm
dermage wrote:
Sun Feb 17, 2019 10:52 am
And still we hope for new products in 2019, Hive 2, that thing Sascha is working on (?!?) and possibly Z3 :)
Hive 2 is an update, Sascha works on Uhbik and Z3 is that vaporware I mentioned. :oops:
Haha, ok. Then please continue. All greatly awaited. (Like new products, at least for me)

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