Hey guys - we have some super exciting news to share - the Tracktion family has just grown as we welcome in 2 new brands - I have copied the contents of our press release below and there will be more info to follow!!
Tracktion Joins Forces With Prism Sound
New Enterprise Set To Empower Pro Audio Innovation
SEATTLE, WA (28th May, 2019) – Tracktion Corporation and 2JW Design are pleased to announce they have joined forces with Prism Sound and SADiE under the umbrella of Audio Squadron to create a dynamic new player in the pro audio market.
The bold, ambitious and revolutionary move to combine the strategy of these market leaders under the canopy of one organization will increase investment and produce a unique shared creative environment. The resulting pro audio powerhouse brings together ALL the diverse, highly skilled workforces and technical expertise of these renowned global brands enabling them to accelerate innovation, development and the cross fertilization of ideas. Prism Media Products LTD retain the successful test and measurement equipment business and will continue to supply leading manufacturers worldwide.
‘We are excited by the multitude of opportunities offered by this collaboration,’ said James Woodburn, Tracktion co-founder and CEO ‘It is the best of both worlds for Tracktion, 2JW Design, Prism Sound and SADiE. Whilst we remain independent, we can more easily work together to bring renewed focus to delivery of the highest quality audio products.’
Prism Sound founder and Director Graham Boswell enthused, ‘the shared vision of this venture will greatly enhance our ability to accelerate creativity in the design and development of the industry leading audio tools our customers have come to rely on. We’re eager to start working on this exciting new chapter of Prism Sound and SADiE’s life.’
To find out more about the brands please go to http://www.audiosquadron.com/, https://www.tracktion.com/, http://www.prismsound.com/, http://www.sadie.com/ and http://www.2jwdesign.com
- About -
About Tracktion
US based Tracktion is best known for its rapid evolving indie DAW ‘Waveform’, with an army of dedicated followers around the globe. Not afraid to be different, Tracktion has also carved out a reputation for innovative VI’s, such as Biotek, and FX development with heavy hitting users including Mark Mothersbaugh (Devo) and contributors such as Richard Devine. With a strong developer focus, the revolutionary open source ‘Tracktion DAW Engine’ is also empowering the future of complex audio app development.
About Prism Sound
Prism Sound has been at the heart of digital audio for over 30 years. Since its inception it has strived to design and build digital audio products which pushed the boundaries of technology and deliver world class performance to those who demand more, three decades on and that philosophy is entrenched more than ever in the DNA of the company. The brand is trusted globally by those that demand only the very best and this can be seen by the who’s who of professionals who put their trust in Prism Sound. This includes artists such as Sting, Eminem, Deadmau5, Metallica and Coldplay to studios from Capitol, Abbey Road, Wisselord, Blackbird, Crescent Moon and British Grove through to the movies including Lord of the Rings, La La Land, Star Wars, First Man and Harry Potter…The list goes on.
About SADiE
SADiE is one of the world’s leading Digital Audio Editors. Used for a wide variety of audio applications SADiE is the craft editor of choice for the BBC and is also heavily relied upon by other broadcasters such as Radio France, Radio New Zealand and Deutche Welle for their recording and editing needs. SADiEs streamlined workflow and tailored toolsets also make SADiE the Mastering Workstation of choice for leading studios such as Abbey Road, Universal Mastering (UK, USA & Japan), Metropolis Studios and Georgetown Masters. The software, acquired by Prism Sound over ten years ago, is universally recognized by the world’s most discerning sound engineers and studios for its speed and ease of use.
About 2JW Design
2JW Design was founded in 2010 to fulfil the need for custom electronics design for enterprise client Guitar Center. The team crafted several unique products that would both improve the customer demo experience and maximize store efficiencies. Going on to accept design contracts from several other clients including Microsoft and Otter Products, the team merged with Tracktion Corporation in 2015. This new collaboration provided the foundation for new audio product development alongside the existing clients needs
Big Announcement!!
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- KVRist
- 100 posts since 23 Jan, 2014
I'm really happy for Tracktion team to learn these exciting news !
Especially about collaboration with Sadie, software I work with for mastering since 15 years.
I would be interested to know how this collaboration will take form ?
Yihaaaaa !!!
Especially about collaboration with Sadie, software I work with for mastering since 15 years.
I would be interested to know how this collaboration will take form ?
Yihaaaaa !!!
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- KVRian
- 767 posts since 25 Jul, 2010 from Northern Ireland
This can only be good news for Waveform development, kudos guys
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- KVRian
- 1272 posts since 11 Apr, 2002 from Nashville, TN
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- KVRist
- 238 posts since 24 Sep, 2005
Cheers to this new synergy!
Can you say how Tracktion / Waveform development might be enhanced? Will the dev team be expanding? Or is this more of a financial umbrella kind of collaboration?
So many questions!
Can you say how Tracktion / Waveform development might be enhanced? Will the dev team be expanding? Or is this more of a financial umbrella kind of collaboration?
So many questions!
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- KVRist
- 473 posts since 1 Feb, 2006
hmmm i don't know ... i absolutely don't like the militaristic connotation!
it is very common in business to use these kinds of words/images, but it always sounds bad to me
do they (the audio squadron) really want to have that kind of metaphor for their - hopefully helpful and creativ - collaboration between the different brands?
seems sad to me
on the other hand, it's just a name, that can be changed
i hope it will serve them und the customers in a good way and will help to develop creative tools, that everybody is happy with!
so, good luck for this!
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- KVRist
- 238 posts since 24 Sep, 2005
"killer name"... as in cool, or actually killer?
@Klanbastler inspired me to look up the definition of squadron, which I thought might have a different meaning than what I'd assumed, yet it appears to be narrowly focused on a military connotation.
an operational unit in an air force consisting of two or more flights of aircraft and the personnel required to fly them.
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spoontechnique spoontechnique https://www.kvraudio.com/forum/memberlist.php?mode=viewprofile&u=418750
- KVRist
- 492 posts since 7 May, 2018
I think the name suggests that the only just war is a war on insufficient tools in music production software.
But I too am wondering how this will affect Waveform. All the other parts of this musical Avengers seem to be aimed at the manufacturing or high-end side of audio.
But I too am wondering how this will affect Waveform. All the other parts of this musical Avengers seem to be aimed at the manufacturing or high-end side of audio.
Linux version?
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- KVRAF
- 11336 posts since 18 Aug, 2007 from NYC
Could be Star Wars inspired, like Red Squadron (X-wing squadron).
Very interesting news.
Very interesting news.
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- KVRAF
- 2461 posts since 9 Oct, 2008 from UK
Elsewhere listed as a unit of cavalry numbers, with earliest known use in 1562.PierreG wrote: Thu May 30, 2019 1:21 am"killer name"... as in cool, or actually killer?
@Klanbastler inspired me to look up the definition of squadron, which I thought might have a different meaning than what I'd assumed, yet it appears to be narrowly focused on a military connotation.
an operational unit in an air force consisting of two or more flights of aircraft and the personnel required to fly them.
https://www.merriam-webster.com/dictionary/squadron
Origin:
Mid 16th century (originally denoting a group of soldiers in square formation): from Italian squadrone, from squadra ‘square’.
[W10-64, T5/6/7/W8/9/10/11/12/13, 32(to W8)&64 all, Spike],[W7-32, T5/6/7/W8, Gina16] everything underused.
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- Chief Tracktioneer
- 532 posts since 14 Nov, 2002 from London
Just to put your minds at ease, our current roadmap does not include building any weapons of mass destruction or performing any kind of air strikes. As far as we know there have been no civilian casualties as a result of this merger.
We thought "squadron" was a good analogy for a disciplined group of companies with a shared mission.
But the main story behind the name is that the Prism offices are on the site of a former World War II Lancaster bomber squadron air-base. The road that approaches the office was once a runway, and the entrance to their building is a war museum. So it felt quite pertinent.
Meanings and associations change over time, and we felt "squadron" has been around long enough and used in enough fiction and sci-fi contexts that its negative connotations are pretty dilute. But we liked the fact that it still has some buzz and energy, and is more memorable than if we'd picked a bland, uncontroversial name like "Audio Group" or "Sound Team".
We thought "squadron" was a good analogy for a disciplined group of companies with a shared mission.
But the main story behind the name is that the Prism offices are on the site of a former World War II Lancaster bomber squadron air-base. The road that approaches the office was once a runway, and the entrance to their building is a war museum. So it felt quite pertinent.
A huge amount of vocabulary has military roots - even the word "company" originally meant "a body of soldiers"!it is very common in business to use these kinds of words/images, but it always sounds bad to me
Meanings and associations change over time, and we felt "squadron" has been around long enough and used in enough fiction and sci-fi contexts that its negative connotations are pretty dilute. But we liked the fact that it still has some buzz and energy, and is more memorable than if we'd picked a bland, uncontroversial name like "Audio Group" or "Sound Team".